Principal Field Marketing EMEA

Remerge; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading marketing technology firm in Berlin is seeking a Principal Field Marketing Manager. You will own and optimize marketing campaigns aimed at customer acquisition and retention. Responsibilities include managing event strategies, coordinating marketing communications, and handling budgets. The ideal candidate has a strong background in B2B marketing and excellent project management skills. This role offers competitive remuneration and flexible working conditions.

Leistungen

Stock option awards

Flexible working hours

Budget for training materials

Team events

Qualifikationen

• Prior success in a similar position with excellent understanding of B2B marketing.
• Project management experience required.
• Experience in diverse event formats and short-form content writing is a plus.

Aufgaben

• Own, execute, and optimize marketing campaigns for customer segments.
• Manage the EMEA field marketing strategy and calendar.
• Coordinate event participation and customer gifting projects.

Kenntnisse

B2B marketing

Project management

Digital media

Communication skills

Stakeholder management

Jobbeschreibung

Remerge helps leading mobile app marketers increase revenue and retention by activating, re‑engaging and retaining high‑value users through programmatic in‑app ads. Founded in 2014, Remerge has established itself as a leading app retargeting player globally, with offices spanning Berlin, New York, Singapore, Seoul and Tokyo. Our international team of experts has contributed to the growth of hundreds of apps across all major verticals, including gaming, on‑demand delivery, e‑commerce, and finance.

Job mission

The regional Principal Field Marketing Manager's mission is to own, conceptualize, execute, and optimize a variety of marketing campaigns for selected customer segments to reach new customer acquisition and customer retention goals through strong alignment with Sales teams.

Job responsibilities

• Keep industry conference inventory up to date, negotiate and secure sponsorship and coordinate successful participation, including messaging with the Content team, design with our Marketing Designer and target list and invites with Sales/Account Managers
• Own the EMEA field marketing strategy and calendar, aligning activities with regional revenue goals. Research and secure venues, develop event feedback surveys, and post‑event reports
• Manage customer gifting projects, including the coordination of campaign concepts and the full scope of execution
• Plan and execute pre‑ and post‑promotion communications for marketing campaigns, including social posts, email, paid ads, and landing pages
• Create documentation of campaign best practices, conduct operational tasks such as invoice‑handling, and budget and project tracking
• Manage and optimize a EMEA annual field marketing budget, ensuring ROI and cost efficiency
• Act as the primary field marketing partner for EMEA Sales leadership, supporting pipeline generation and key accounts
• Prioritize and scale the most effective event formats, ABM initiatives, and partnerships across the region

Job requirements

• You have prior success in a similar position and you have excellent understanding of B2B marketing
• You bring project management experience
• Very good experience with the marketing strategy playbook, especially diverse event formats. Experience in short‑form content writing (e.g. email, website copy, blog) is a plus
• Familiarity with EMEA ad tech conferences is a plus
• Hands‑on experience with digital media, including social and email is preferred
• You have excellent communication and problem‑solving skills
• Experience managing six‑figure marketing budgets
• Strong stakeholder management with Sales leadership
• Ability to operate autonomously as the sole regional owner

Our promise

• Direct Impact: Accelerate your career in a fast‑paced environment with a high degree of responsibility.
• Competitive Remuneration: Enjoy a top‑tier package including stock option awards in a profitable company.
• Personal Growth: Take advantage of our budget for books, conferences, and other training materials.
• Flexible Schedule: We offer flexible working hours, unlimited home office days, and the ability to take as much time off as you need.
• Enroll in our Short Term Assignment (STA) program and travel to our offices around the globe for up to a month - subject to eligibility and internal policy
• Team Events: Celebrate achievements and enjoy team off‑sites with an amazing team.

Remerge is an Equal Opportunity Employer: all qualified applicants are considered for positions regardless of race, ethnic origin, gender, age, religion or belief, marital status, gender identification, sexual orientation, veteran status or disability. We're looking forward to your application!