Praktikum Digitale Kampagnenstrategie (m/w/d)

PAYBACK; München; Vor Ort; EUR 11.160 - 24.819; Vollzeit

Benefits dieser Stelle

Free meals and snacks

Access to in-house gym

Mobility allowance

Team events

Zusammenfassung

PAYBACK in Munich is offering an Internship in Digital Campaign Strategy, starting immediately for 6 months. As an intern, you will manage credit card campaign performance and reporting, support growth strategies, and contribute to new marketing initiatives.

This position is ideal for Business Administration or Marketing students with strong analytical skills, a passion for digital media, and proficiency in Excel and PowerPoint. The company offers a flexible working environment and various benefits including health access and professional development.

Qualifikationen

• Currently studying Business Administration, Marketing, Data Analytics, or similar.
• Fluent in German and proficient in English.
• Experience in online marketing is a plus.

Aufgaben

• Maintain weekly reports and evaluate campaign performances.
• Support growth strategies for credit card business.
• Manage and coordinate internal communication with partners.
• Manage smaller projects exploring new marketing channels.

Kenntnisse

Excel

Communication

Data Analysis

Digital Media

Ausbildung

Studying Business Administration, Marketing, or Data Analytics

Jobbeschreibung

Contract type: Internship (40h/week), starting immediately for 6 months

About the role

As an Intern in Digital Campaign Strategy (f/m/d), you will support our team in managing and optimizing our credit card campaigns (PAYBACK American Express & Visa). You will work in a data-driven way, analyze campaign performance, and help derive concrete optimization measures. At the same time, you will actively contribute to the further development of our reporting setups.

Your day-to-day tasks

• Campaign analysis & reporting: You independently maintain weekly reports, evaluate marketing activities and campaigns, analyze performance data, and derive optimization measures
• Data-driven optimization: You support the growth strategy of our credit card business
• Team collaboration: You independently manage and coordinate internal interfaces, communicate with our partners, and actively contribute your ideas
• Own projects: You take ownership of smaller projects, e.g. exploring new marketing channels

This role is a great fit if you...

• are currently studying Business Administration, Marketing, Data Analytics, or a comparable field and are available for six months
• are an enthusiastic personality with the drive to push topics forward and develop new ideas
• ideally have first experience in online marketing and digital media
• enjoy working with numbers, data, and analyses and have a structured way of working
• have solid Excel skills and are confident using PowerPoint
• work independently and proactively drive topics forward
• are fluent in German and have a good command of English

Conditions & benefits

• Flexibility: Vacation depending on your model (24 days/year for internships, 12 days/year as a working student)
• Food & drinks: Mostly free, healthy and varied meals, daily fresh fruit and popcorn, plus coffee and tea
• Health & fitness: Free access to our in-house gym, health weeks, massages, and physiotherapy on-site
• Culture: Team events, student lunches, and an open “come as you are” mentality
• Development: Individual internal trainings and various development opportunities
• Mobility: Mobility allowance equivalent to the Deutschlandticket, central location, and subway right outside

Compensation

• Mandatory internship: €1,000 / month
• Voluntary internship: €2,224 / month

Why PAYBACK?

PAYBACK is Germany’s leading loyalty program and one of the largest data-driven marketing platforms worldwide. Our solutions reach millions of people every day.

With over 1,000 colleagues at our Munich office, we develop all technical solutions in-house and combine data, technology, and marketing to create measurable impact. You can expect interdisciplinary teams, real ownership, and an open, innovation-driven culture.

The PAYBACK GROUP values diversity – come as you are.