Performance Marketing Manager (Maternity Cover)

StartSteps Digital Education GmbH; Berlin; Hybrid; Vertraulich; Vollzeit

Zusammenfassung

A leading digital education company in Berlin seeks a dedicated professional for a full-time role focusing on paid acquisition across Meta, Google, and TikTok. The ideal candidate will have over 2 years of experience in performance marketing, particularly in lead generation and tracking. Join our dynamic team to make a meaningful impact in the tech education space, nurturing a more diverse landscape. Competitive compensation and a hybrid work model are offered.

Leistungen

Competitive compensation package

Dynamic and inclusive work environment

Equal opportunity employer

Qualifikationen

• Minimum of 2 years experience in performance marketing.
• Proven skills in lead generation and tracking.
• Solid understanding of UTMs, pixels, and events.

Aufgaben

• Plan and optimize lead-gen campaigns across various platforms.
• Maintain tracking and reporting setups.
• Collaborate with Sales and Program Managers for new launches.

Kenntnisse

Strong experience in Meta performance marketing

Lead generation

Funnel management

Tracking leads in CRM

Creative ad scripting

Entrepreneurial mentality

Tools

Pipedrive

Google Ads

Meta Ads

TikTok Ads

Jobbeschreibung

Type: Full-time

Location: Berlin Hybrid

Start: ASAP

Duration: 12 months

Employment Type: 1 year full time contract. Freelance contracts or agency contracts will not be considered for this role.

About StartSteps

We help people in Germany upskill for tech roles through industry-aligned training and employer partnerships.

Role Summary

You will own paid acquisition across Meta, Google, and TikTok, manage tracking and reporting, and drive predictable lead volume for our tech-career programs funded by Agentur für Arbeit.

Tasks

Paid Acquisition

• Plan, launch, and optimize lead-gen campaigns across Meta, Google, TikTok
• Manage TOFU/MOFU/BOFU funnels across multiple programs (Orientation, Mentoring, SAP, ServiceNow, AWS, etc.)
• Build and test creatives; brief UGC creators and editors; ensure fast and cost-effective content production
• Manage budgets, pacing, and KPIs (CPL, CPA, quality)

Data, Tracking & Analytics

• Maintain tracking setups across all platforms and Pipedrive
• Ensure clean UTM flow from landing pages to CRM
• Troubleshoot pixels, events, and CAPI issues
• Build and maintain Looker/Sheets dashboards (ads + CRM)
  Report on performance, attribution, and funnel conversion

Cross-Team Collaboration

• Align with Sales on lead quality
• Coordinate with Program Managers and Partners on new launches
• Support the launch of webinars and landing pagesWork closely with the Social Media team to align content, messaging, and creative needs across paid and organic

Requirements

Requirements

• Strong experience in Meta, Google, TikTok performance marketing (minimum of 2 years)
• Proven experience in lead generation, funnel management, and tracking leads accurately in CRM platforms.
• Solid tracking + attribution skills (UTMs, pixels, CAPI, events)
• A creative eye for hooks, storytelling, and high-performing ad angles
• Experience writing short-form ad scripts and briefing content creators
• Independent, driven, and confident taking full ownership of campaigns with no supervision
• Hands-on, entrepreneurial mentality, someone who can figure things out, move fast in a startup environment, and confidently outsource tasks if needed.

Nice to Have

• Experience with Pipedrive
• Familiarity with Bildungsgutschein-funded programs
• Comfort working with UGC creatorsBasic understanding of tech-career pathways

Benefits

• Competitive compensation package.
• Dynamic and inclusive work environment.
• Equal opportunity employer committed to diversity and inclusion.

This is an opportunity to support a more diverse and inclusive tech landscape. Join us in making a difference!

Submit your CV and cover letter to apply. Shortlisted candidates may be asked to complete a case study as part of the interview process.