performance marketing manager in solar energy

Enpal; Berlin; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

Work abroad up to 30 days

Modern Berlin office

Onboarding and buddy program

All-hands meetings and open culture

Team events

Vacation days: 29 + 2

Job summary

Enpal ищет специалиста по SEA для разработки и реализации стратегии платного поиска в Google Ads и других платформах. Ваша задача — управлять бюджетом, достигать KPI и постоянно улучшать эффективность кампаний.

Кандидат ориентирован на рост, аналитичен, владеет немецким и английским языками, и готов работать в гибридном формате в Берлине. Опыт в стартапах и консалтинге будет плюсом.

Qualifications

• Высшее образование (бакалавр/магистр) в сфере бизнеса с отличными результатами.
• Опыт стажировок или работы в быстрорастущей компании или консалтинге.
• Креативность, убедительность, аналитичность, проактивность и ориентированность на решение.
• Сильные коммуникативные навыки с внутренними и внешними стейкхолдерами.
• Свободное владение немецким и английским языками.
• Соискателям приветствуется, даже если не соответствует всем требованиям.

Responsibilities

• Разрабатывать и внедрять SEA-стратегию в Google Ads и других платформах.
• Управлять бюджетом, воплощать кампании и достигать целей по эффективности.
• Анализировать кампании и искать пути повышения конверсий и роста.
• Постоянно оптимизировать ключевые слова, объявления, аудитории и ставки, формируя конкретные действия.
• Сотрудничать с руководством и наставником по стратегическим решениям в paid search.
• Развивать SEA-проекты от концепции до масштабирования и измерения эффективности.
• Искать новые возможности роста и оптимизации в платном маркетинге и внедрять их.

Skills

German fluency

English fluency

Analytical thinking

Communication skills

Proactive

Strategic mindset

Education

Bachelor/Master in Business

Job description

Описание

Enpal provides an integrated solution for decentralized energy, including solar systems, battery storage, wallboxes, smart meters, and heat pumps. Its AI-powered Enpal.One+ platform connects energy systems and optimizes electricity consumption and feed-in on the energy market.

Задачи

• Develop and implement the SEA strategy across Google Ads and relevant paid search platforms, continuously improving campaigns
• Manage budget planning, campaign execution, and the achievement of defined performance targets
• Analyze campaigns and identify opportunities to improve efficiency, conversion, and growth
• Continuously optimize keywords, ads, audiences, bidding strategies, and landing pages, and derive concrete actions
• Work closely with the management team and support a mentor with strategic paid search decisions
• Independently develop SEA projects from concept through implementation, scaling, and performance measurement
• Identify new growth and optimization opportunities in paid marketing and implement them with a customer-oriented, entrepreneurial approach
• Handle ad hoc projects and support the marketing team with cross-functional tasks and strategic questions

Требования

• Bachelor’s or master’s degree from a top-tier business school, completed with excellent results
• Initial work experience or internships at a fast-growing company, such as a startup, or in consulting
• Creative, persuasive, analytical, proactive, and solution-oriented
• Strong communication skills with internal and external stakeholders
• Strong interest in building companies and willingness to learn
• Goal-oriented, proactive, and responsible approach to work
• Experience prioritizing tasks in a fast-paced environment and applying a 100% approach to important tasks
• High standards for quality and a can-do attitude that motivates others
• Fluent spoken and written German and English
• Interested candidates are encouraged to apply even if they do not meet every requirement

Условия

• Hybrid work concept with flexibility to work in the way best suited to tasks
• Workflex allows work abroad for up to 30 days per year, depending on responsibility
• Modern office in Berlin-Friedrichshain with height-adjustable desks, a table-tennis table, stocked drink refrigerators, and barista coffee
• Onboarding day, welcome bag, and buddy program
• Transparent all-hands meetings, short decision-making processes, and an open feedback culture
• Team and company events
• 29 + 2 Vacation days, discounted Wellhub membership, and Corporate Benefits
• No decisions are made on the basis of skin color, religion or religious beliefs, ethnic or national origin, nationality, gender identity, sexual orientation, disability, or age, during hiring or employment.
• Enpal provides a safe workplace and opposes discrimination and harassment of any kind