Performance Marketing Manager: Google Ads (Search & Shopping)

Truestory; Berlin; Hybrid; EUR 70.000 - 110.000; Vollzeit

Zusammenfassung

Truestory is expanding in Germany and seeks a hands-on Google Ads specialist to own and grow the paid search program from Berlin. You will build scalable campaigns, align spend with business goals, and work cross-functionally with Product and Engineering to optimize the customer journey.

The role emphasizes measurement, data-driven decisions, and practical AI-enabled automation to drive profitable growth while collaborating with an entrepreneurial team in a hybrid Berlin setup.

Qualifikationen

• Deep paid search expertise with strong Shopping and Merchant Center knowledge.
• Independent ownership of Google Ads including budget decisions and ROI.
• Ability to audit GA4, GTM and conversion settings for optimization.
• Analytical mindset with ability to challenge ROAS and data quality.
• Hands-on experience with AI agents to automate workflows.

Aufgaben

• Rebuild Google Ads setup to deliver profitable growth against business plan.
• Design scalable campaign structures, bidding strategies, and targeting.
• Operationalize P&L goals into ROAS and acquisition targets.
• Audit tracking, tags and data; fix discrepancies with engineering support.
• Improve product feed data and Merchant Center categorisation.
• Turn analysis into action and report results to MD.

Kenntnisse

Deep paid search

Shopping/Merchant Center

Commercial ownership

Measurement & analytics

AI-agent automation

Resourcefulness

Tools

GA4

Google Tag Manager

Google Ads

Merchant Center

Jobbeschreibung

Full-time · Berlin · Flexible home/office schedule with regular office attendance · Employment in Germany

Full-time · Berlin · Flexible home/office schedule with regular office attendance · Employment in Germany

Who we are

Truestory is a curated marketplace for experiences and experience gifts, from art workshops and food experiences to outdoor adventures. Customers book directly online or send instantly delivered digital vouchers.

Originally from Scandinavia, we've enabled over 500,000 bookings. Now we're growing in Germany with a small, entrepreneurial team and an ambitious business plan.

You'll report directly to the Managing Director of Truestory Germany and own Google acquisition and its business results.

What you'll do

Rebuild an underperforming Google Ads setup and deliver profitable growth against a clear business plan and marketing budget.

• Build efficient campaign structures that scale. Design campaigns, ad groups, bidding strategies, match types and targeting around business priorities, our product offering, customer journeys and available budget. Own daily execution across Search and Shopping, including ads, search terms and the role of Performance Max.
• Operationalise the business plan. Translate P&L goals into campaign-level ROAS and acquisition targets. Allocate and pace spend, distinguish brand demand from new customer acquisition, and make commercial trade-offs.
• Fix measurement and bidding signals. Audit conversion tracking, tags and data sent to Google. Resolve missing or duplicate events, incorrect values and discrepancies between platform and business results, with Engineering support where needed.
• Own feed performance. Improve Merchant Center product data, titles and categorisation, investigate diagnostics, and coordinate fixes to underlying data.
• Improve customer journeys. Turn search intent and funnel analysis into requirements and tests with Product and Engineering: landing and on-site search results pages for Search, product pages for Shopping.
• Automate repetitive work. Use AI agents to improve feed data, monitor performance and streamline analysis and reporting. Validate outputs and build reliable workflows.
• Turn analysis into action. Connect campaign, website and commercial data, prioritise fixes, run structured experiments and report results and next decisions to the MD.

What you bring

• Deep paid Search expertise , plus strong Shopping, Merchant Center and feed experience. You've built scalable, budget-efficient account structures and can explain their design and results.
• Independent commercial ownership. You've owned Google Ads hands-on, made budget decisions and delivered against revenue, margin and acquisition goals.
• Measurement expertise. You can audit GA4, Google Tag Manager and Google Ads conversion settings, diagnose faults and assess their impact on bidding.
• Strong analytical judgement. You work through messy data, challenge reported ROAS and separate tracking, campaign and customer-journey problems.
• Hands-on AI-agent experience. Show examples using Claude Code or ChatGPT/Codex to automate work, including how you verified reliability and measured improvement.
• Resourcefulness. You take problems from diagnosis to implementation without a dedicated MarTech team. Engineering supports website changes and integrations.

Nice to have: marketplace or e-commerce experience, customer-journey improvements with Product, SQL/Python/Google Ads scripts, affiliates or paid social, and German. Coding and German are optional.

What you'll get

• Direct access to the MD and freedom to shape growth.
• A small, entrepreneurial team with fast decisions and minimal bureaucracy.
• A path to broader ownership and commercial, technical and product development.
• Flexible home and office working, with regular collaboration in Berlin.
• Team activities drawn from Truestory's own experiences.