Narrative / Content Marketing Lead (m/f/d)

UniteLabs; München; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A forward-thinking startup in Munich seeks a Narrative / Content Marketing Lead to craft a compelling narrative, run inbound marketing, and build brand presence from the ground up. The ideal candidate will have 3-5 years of experience in B2B tech, particularly in deep tech or biotech. This role offers the chance to work flexibly and contribute towards impactful scientific breakthroughs through innovative marketing strategies.

Leistungen

Annual productivity budget

Laptop of choice

Wellpass benefits

Mobility budget

Insurance benefits

Continuous learning opportunities

Qualifikationen

• 3-5 years of relevant work experience in marketing.
• Experience in establishing new narratives in a market.
• Track record in B2B tech company, ideally deep tech, biotech, or SaaS.

Aufgaben

• Craft and analyze narrative to resonate with biotech and pharma innovators.
• Build and execute inbound marketing strategy and channels.
• Apply narrative across touchpoints including digital content and events.
• Test new marketing channels and campaigns.
• Work with a cross-functional team on various marketing initiatives.
• Develop marketing processes for scalability.

Kenntnisse

Establishing a new narrative

B2B marketing leadership

Inbound marketing channels management

Copywriting and content creation

Business-fluent in English

Tools

AI tools for content creation

Jobbeschreibung

The role

About UniteLabs

We’re UniteLabs, an early stage, VC-backed startup from Munich, on a mission to enable scientists to change the world faster. Our platform helps biotech and pharma teams automate their labs easily and scale their science as it grows.

We’re already powering ambitious biotech scale-ups to run fully AI-driven labs, and we’re working with major pharma partners on proof-of-concepts. Now, we’re ready to amplify our story, and need your help.

The Opportunity

We’re looking for a Narrative / Content Marketing Lead (m/f/d) to create a narrative from scratch and take ownership of all marketing efforts. We are transforming the way labs are automated and operated. Help us establish a story that defines the role of a lab automation engineer and their tech stack of the future.

If you love translating deep tech into a compelling story, building brand presence from scratch, and leading marketing in a high-impact environment, this role is for you.

Your mission

• Craft our narrative: Analyze our current position and craft a clear, resonant story that connects with biotech and pharma innovators.
• Drive growth marketing: Build and execute our inbound engine, from website and GEO/SEO/SEA to content and social channels.
• Own brand and communication: Apply the narrative across all touchpoints, including:
  • Digital content (copy, video, graphics)
  • Sales and fundraising materials
  • Events and conferences
  • Employer branding and PR
• Experiment and validate: Test new channels (industry press, partnerships, creative campaigns) to expand reach and awareness.
• Teamwork: You will closely work with the Head of Growth, a Founder’s Associate and two working students in design and growth.
• Lay the foundation for scale: Develop marketing processes, metrics, and (eventually) a team to grow our impact.

About Us

UniteLabs offers an operating system for the automation and digitalization of biotech labs that enables the integration of laboratory equipment/software for real-time data collection and the implementation of AI-supported workflows to optimize R&D processes.

Why You’ll Love Working Here

• Meaningful mission: Revolutionize laboratory automation to enable world-changing scientific breakthroughs.
• Real traction: Join a startup with a validated product and high-profile partners.
• Full ownership: Shape our marketing strategy, narrative, and brand identity from the ground up.
• Empowered environment: Transparent, ambitious, and collaborative team culture.
• Personal growth: Continuous learning, team offsites, and professional development.
• Flexible and supportive setup: flexible remote work and PTO, with our main office in the vibrant WERK1 Munich hub.
• Competitive package: VC-backed compensation, growth potential, annual productivity budget, laptop of choice, and perks like Wellpass, mobility budget, and insurance benefits.

How To Apply

• Share your CV or LinkedIn and a short note on why you’re excited about UniteLabs.
• Intro video call to get to know each other.
• Deep-dive call with the hiring manager.
• Home assignment followed by a presentation to founders and a meet the team during an experience day at our office.

Join us

If you’re ready to tell the story that transforms an industry and help scientists change the world faster. We’d love to hear from you.

What Makes You Successful

• You have a track record of establishing a new narrative in a market.
• You’ve built or led marketing in an early-stage B2B tech company, ideally in deep tech, biotech, or SaaS.
• You can craft and execute strategy, but also love getting your hands dirty with copy, content, and campaigns.
• You have proven expertise at turning complex technology into simple, compelling value propositions.
• You’ve successfully managed inbound channels (SEO, content, social, website).
• You default to using AI tools to scale content creation and improve efficiency.
• You thrive in fast-changing environments and can prioritize what moves the needle.
• You have 3-5 years of relevant work experience.
• You are business-fluent in English.