Merchandise Manager

MINISO Germany; Düsseldorf; Vor Ort; EUR 65.000 - 95.000; Vollzeit

Zusammenfassung

MINISO Germany seeks a Local Merchandise Strategy and Sourcing professional to bridge HQ directives with European store execution. You will shape local display plans, manage inventory and promotions in alignment with global branding, and oversee lifecycle from product intro to clearance.

With 3–5+ years in retail merchandise/procurement and strong negotiation, you will also analyze store performance, adapt SKU mixes, and liaise with European suppliers to ensure compliance with EU standards.

Qualifikationen

• Bachelor’s degree or above; preference for Retail Management, Marketing, Supply Chain Management.
• 3–5+ years in merchandise management/procurement in retail.
• Strong procurement negotiation skills; knowledge of European supply chain operations & import/export regulations.
• Fluent in English, German, and Chinese; able to act as a hub for cross-border teams.

Aufgaben

• Act as bridge between HQ merchandise strategy and European frontline market to ensure precise execution of global brand image in local stores.
• Collaborate with operations to develop local market merchandise display plans, inventory levels, and promotional cadence based on HQ planning.
• Manage full merchandise lifecycle for European directly-operated stores, from new product introductions to end-of-life and clearance.

Kenntnisse

Data-driven mindset

Procurement negotiation

Cross-cultural communication

Ausbildung

Bachelor’s degree or above

Tools

Retail analytics tools

Jobbeschreibung

1. Local Implementation of HQ Merchandise Strategy

• Act as the bridge between HQ merchandise strategy and the European frontline market, ensuring precise execution of the global brand image in local retail stores.
• Collaborate with the operations team to develop local market merchandise display plans, inventory level management, and promotional cadence based on HQ merchandise planning.
• Manage the full merchandise lifecycle for European directly-operated stores, from new product introduction, slow-moving inventory management, to end-of-life and clearance processes.
• Gain deep insights into European consumers’ aesthetic preferences, lifestyles, and emerging trends; regularly provide feedback to HQ product/R&D/procurement teams on localization needs (e.g., size specifications, packaging compliance, functional improvements).
• Analyze local competitors and retail trends; propose data-driven merchandise assortment adjustments to improve store productivity and sales per square meter.

3. Local Sourcing & Supply Chain Development in Europe

• Identify and maintain relationships with high-quality local suppliers in Europe; lead direct procurement, negotiation, and pricing for categories with specific local regulatory or market requirements (e.g., seasonal FMCG, locally themed IP collaboration merchandise).
• Monitor local supply chain quality to ensure all locally sourced merchandise complies with EU safety standards (CE certification, REACH regulations) and internal company control processes.
• Conduct regular competitive market research, produce business insights and analytical reports to support regional sales target achievement from a merchandise perspective.
• Analyze store sales feedback; use data-driven merchandise selection to rapidly optimize SKU mix at store level, minimizing stockouts and excess inventory.
• Education: Bachelor’s degree or above; preference for majors in Retail Management, Marketing, Supply Chain Management, or related fields.
• Professional Experience:
• 3–5+ years of experience in merchandise management/procurement in the retail industry; experience with global retail chains (fast fashion, lifestyle/general merchandise, etc.) is a strong plus.
• Familiar with retail merchandise operations and workflows; strong data sensitivity and proficiency with retail analytics tools.
• Strong procurement negotiation skills; sound knowledge of European supply chain operations and import/export trade regulations.
• Exceptional business acumen, able to break down HQ-level strategies into actionable tactics for local stores.
• Language & Communication:
• Languages: Fluent in English & German, Chinese. Must be able to function as a communication hub for cross-border teams.
• Cross-cultural competence: Strong cross-cultural adaptability; ability to balance HQ directives with local market realities, demonstrating both flexibility and principle.