Media & Analytics Manager (f/m/d)

Sandoz in Deutschland; Holzkirchen; On-site; EUR 67,000 - 125,000; Full time

Benefits offered by this job

30 vacation days

1200€ vacation payment

€40/month capital-forming benefits

Company pension

Flex-hybrid working 50% per week in‑/

Skillsoft & Learnlight access

OurShare employee share program

Job summary

Sandoz is seeking a senior media strategy professional to develop, implement, and optimize integrated media and touchpoint strategies for its OTC brands from Holzkirchen, Germany. The role focuses on data-driven decision-making, optimizing channels, and leading cross-functional collaboration with Brand Management, Sales, Trade Marketing, and E-Commerce.

With a compensation structure including a 10% performance-based bonus, you will shape media investments, manage external agencies, and drive

Qualifications

• Several years of professional experience in media strategy and planning (traditional, digital, mobile).
• Experience managing external agency partners and collaborating with cross-functional teams.
• Experience using marketing, media, or performance data to derive actionable recommendations.

Responsibilities

• Develop and implement integrated media, communication, and touchpoint strategies across channels to achieve brand objectives.
• Derive and manage cross-channel media investments based on data and ROI analyses.
• Continuously optimize media mix, targeting, channels, and asset performance.

Skills

Media strategy

Media planning

Agency management

Data-driven decision-making

Analytics

Cross-functional collaboration

Education

Business administration

Media management

Communications

Job description

Sandoz continues to go through an exciting and transformative period as a global leader and pioneering provider of sustainable Biosimilar and Generic medicines. As we continue down this new and ambitious path, unique opportunities will present themselves, both professionally and personally. Join us, the future is ours to shape!

The position is responsible for the development, implementation, and optimization of integrated media and touchpoint strategies for Sandoz OTC brands across all relevant channels.

The objective is to increase marketing and media efficiency through data-driven decision-making, modern analytics, and the continuous advancement of media, data, and technology solutions to support the sustainable growth of the OTC brands.

Your Key Responsibilities

• Development and implementation of integrated media, communication, and touchpoint strategies for defined brands, products, and projects across all relevant channels (e.g., TV, video, audio, print, digital, social media, SEA) to achieve the brand and business objectives of the HEXAL OTC brands and the OTC portfolio of the 1 A Pharma umbrella brand.
• Derivation and management of cross-channel media investments based on market, performance, and business data as well as media effectiveness and ROI analyses.
• Continuous optimization of the media mix, audience targeting, channel strategies, and advertising asset performance to maximize reach, attention, and business impact.
• Management and evaluation of external media, digital, and analytics agencies and ensuring effective collaboration to achieve defined business and marketing objectives.
• Monitoring relevant market, consumer, media, and technology trends and identifying and implementing innovative communication approaches and new media solutions.
• Further development of cross-channel digital and social media approaches in close collaboration with agencies and internal stakeholders.
• Contribution to the further development of the marketing and media measurement landscape through reporting, dashboard, and analytics solutions to generate business insights.
• Close collaboration with internal stakeholders (including Brand Management, Sales, Trade Marketing, and E-Commerce) to provide media and analytics expertise.
• Contribution to the evaluation of media, platform, and technology partnerships as well as pilot projects and innovation initiatives.

Key Performance Indicators

• Market share and market share development of media-supported OTC brands and products
• Cross-channel optimization of the media mix against defined ROI targets
• Achievement of defined media KPIs for target audience reach, efficiency, engagement, and quality
• Timely planning, implementation, and optimization of media activities based on relevant performance and business KPIs

Education

• Successfully completed degree in business administration, media management, communications, or a comparable qualification
• Business-fluent English and German

Professional Experience

• Several years of professional experience in media strategy and planning (traditional, digital, mobile) at a consumer brand company or a reputable media agency
• Experience managing external agency partners and collaborating with cross-functional teams
• Experience using marketing, media, or performance data to derive actionable recommendations

Compensation Structure & Criteria

• Job location: Holzkirchen, Germany
• Starting pay range: 67,100 - 124,500
• Variable compensation: 10% performance-based bonus
• Additional benefits include: 30 vacation days per year (in full time), 1.200€ vacation payment (in full time), €40/month in capital-forming benefits (in full time), company pension, flex-hybrid working 50% per week in the office, access to our learning & development platforms Skillsoft & Learnlight, Access to our employee share program “OurShare”
• Pay frequency: Monthly
• Expected weekly working hours: 40 hours
• Contract type: full time

Why Sandoz?

Sandoz is the global leader in Biosimilar and Generic medicines, a segment of the healthcare industry that delivers 80% of the world’s medicines at 30% of the cost, touching the lives of more than 1 billion people across 100+ countries! While we are proud of our achievements, we have an ambition to do more so that everyone can achieve the basic human right of good health.

With investments in new development capabilities, production sites, new acquisitions, and partnerships, we have the opportunity to shape the future of Sandoz and help even more people gain access to low-cost, high-quality medicines, sustainably.

Our momentum is powered by an open, collaborative culture driven by our talented and ambitious colleagues, who, in return for applying their skills, experience an agile and collegiate environment with impactful careers, where diversity of thought is welcomed and where personal growth is supported!

Join us, help us make healthcare fairer and faster.

Commitment To Diversity & Inclusion

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Hiring decisions are only based on the qualification for the position, regardless of gender, ethnicity, religion, sexual orientation, age and disability.

Hiring decisions are only based on the qualification for the position, regardless of gender, ethnicity, religion, sexual orientation, age and disability.

The law provides for severely disabled / equal applicants the opportunity to involve the local representative body for disabled employees (SBV) in the application process. If you would like to request this, please let us know in advance as a note on your CV.