Marketing Tracking Specialist MarTech (mfd)

AutoScout24; München; Vor Ort; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

A leading automotive marketplace in Munich seeks a Marketing Technology Specialist to manage their marketing tracking and analytics. Responsibilities include closely working with marketing analytics and tech, enhancing advertising platforms, and ensuring effective campaign tracking. Ideal candidates will have at least 3 years of experience in marketing technology, a proficiency in Google Analytics, and strong technical skills. This is a great opportunity for someone eager to make data-driven decisions in a dynamic environment.

Qualifikationen

• 3 years of hands-on experience in marketing analytics and technology.
• Strong knowledge of attribution concepts.
• Ability to lead cross-functional initiatives.

Aufgaben

• Work closely with marketing tech to gather requirements and translate needs.
• Take technical ownership of advertising platforms.
• Support and improve campaign tracking frameworks.

Kenntnisse

Experience in marketing analytics

Proficiency in Google Analytics

Familiarity with Google Tag Manager

SQL querying skills

Knowledge of BI tools

Tools

Google Analytics

Google Tag Manager

SQL

Tableau

Airflow

Jobbeschreibung

At AutoScout24 were revolutionizing how marketing operates with smarter data seamless systems and powerful automation. Were now looking for a Marketing Technology Specialist (m / f / d) to take ownership of our marketing tracking and analytics framework and help us make data-informed decisions to optimize efficiency and ROI of our multi-channel marketing funnel.

This role is perfect for someone who enjoy s working cross-functionally across analytics tech and marketing and is passionate about solving tracking puzzles in a fast-paced environment where experimentation and innovation drive growth.

What you will do

• Work closely with marketing analytics tech and vendors to gather requirements translate business needs into tech solutions and support campaign execution.
• Take technical ownership of advertising platforms (e.g. Google Ads Meta) and help enrich marketing signals and targeting effectiveness.
• Conduct proactive audits and troubleshooting for GTM UTMs and tracking implementations across ad platforms.
• Support and improve campaign tracking frameworks ensuring consistency in UTMs taxonomy and campaign naming.
• Collaborate with marketing managers on A / B tests and experimentation to drive channel performance and us er growth.
• Lead audience segmentation targeting strategies and exclusions across platforms ensuring precision and compliance.
• Build and maintain connections between marketing tools and analytics infrastructure enabling accurate performance measurement and attribution.
• Partner with analytics to set up and optimize robust measurement frameworks.
• Contribute to marketing performance optimization initiatives through automation insights and tool improvements.

What you will bring

• 3 years of hands‑on experience in marketing analytics and technology ideally in a consumer‑focused business.
• Strong knowledge of Google Analytics and attribution concepts; bonus if youve worked with MMPs (e.g. Adjust AppsFlyer).
• Strong proficiency with Google Tag Manager (GTM) or similar tracking tools solutions e.g. Snowplow as well as major marketing ad platforms (e.g. Google Meta Criteo Microsoft).
• Solid experience in SQL and working with modern data stacks (e.g. BigQuery dbt Airflow).
• Knowledge of BI tools like Tableau or Amazon Quicksight with a sharp eye for data storytelling.
• A strategic mindset with the ability to simplify complex technical details for both technical and non‑technical audiences.
• Demonstrated ability to work independently lead cross‑functional initiatives and drive impact in an agile environment.
• Fluency in English.