Marketing Specialist, Consumer Products - DACH

Netflix; Berlin; Hybrid; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A leading streaming service is looking for a Consumer Products Marketing lead in Berlin, Germany. This role requires over 10 years of marketing experience in the DACH region, focusing on driving impactful retail campaigns. Candidates must excel in project management and possess strong commercial acumen. Fluency in English and German is essential. The position will involve collaboration with local teams to ensure global campaigns achieve local relevance and engagement. This is a hybrid position offering flexibility.

Qualifikationen

• 10+ years of marketing experience in consumer products or retail industries within DACH.
• Strong network across DACH retail and licensing landscape.
• Ability to manage multiple initiatives with detail-oriented approach.

Aufgaben

• Lead retail marketing campaigns and activations for Consumer Products in DACH.
• Define and execute marketing and media mix across various platforms.
• Collaborate with partners to amplify global campaigns and drive engagement.

Kenntnisse

Retail marketing expertise

Project management

Fluent in English

Fluent in German

Commercial acumen

Jobbeschreibung

Mission

We’re seeking a dynamic Consumer Products Marketing lead for the DACH region with a hybrid focus: you will primarily drive and execute innovative retail marketing campaigns and activations in DACH, while also leading the localization and rollout of global and regional campaigns. You will ensure all activities are tailored for maximum impact, commercially aligned, and consistent with Netflix’s broader campaign strategy, helping bring Netflix stories to life at retail and ensuring our campaigns resonate with DACH fans, partners, and audiences.

In this role, you will leverage your extensive knowledge of major DACH brands and retailers such as Müller, C&A, Deichmann, Edeka, dm-drogerie Markt, and Amazon to deliver best-in-class, commercially effective campaigns. You will partner closely with the local Consumer Products team and cross-functional stakeholders to align all initiatives with Netflix’s global and regional strategy.

Responsibilities

Retail Marketing (Primary Focus)

• Lead end-to-end retail marketing campaigns and activations for Consumer Products in DACH, in cooperation with the commercial team to support sales and revenue goals.
• Define and execute the optimal 360° marketing and media mix (in-store, e-commerce, social commerce, launch events) across mass and specialty accounts.
• Collaborate with retailers, licensees, agencies, and internal teams to develop, integrate, and amplify retail-specific and cross-market initiatives.
• Drive digital and social campaigns (custom content, influencers, SEO, display, sponsored products) to increase engagement and sales.
• Oversee complex, end-to-end project lifecycles - from strategic planning to hands-on delivery - managing multiple initiatives and the retail marketing budget in a fast-paced environment.
• Champion the marketing strategy, using insights on retail trends, consumer behavior, and performance data to drive continuous improvement and innovation.

Localisation of brand campaigns

• Lead the adaptation and rollout of global and regional marketing campaigns for the DACH market, ensuring all assets and messaging are locally relevant and impactful.
• Collaborate with global and regional teams to integrate DACH-specific insights and opportunities into campaign planning and execution.
• Coordinate with cross-functional partners to amplify global campaigns and drive local engagement.
• Ensure consistency with Netflix brand guidelines and campaign objectives while tailoring execution for the DACH audience.

Qualifications

• 10+ years of marketing experience in consumer products and/or retail-related industries within DACH.
• Deep understanding of mass, specialty, e-commerce, and licensing account strategies, with a strong network across the DACH retail and licensing landscape.
• Proven commercial acumen, connecting marketing activations to retail negotiations, shopper marketing, in-store activations, promotions, and sales objectives.
• Strong expertise in 360 marketing campaigns.
• Excellent project management, organizational, and relationship-building skills; able to manage multiple complex initiatives and deadlines with high attention to detail.
• High flexibility to travel within Germany (and occasionally across EMEA).
• Fluent in English and German (both mandatory).

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation during the hiring process, please contact your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.