Marketing Manager Outlets (m/f/x)

BoF Careers; Weil am Rhein; On-site; EUR 55,000 - 75,000; Full time

Job summary

Carhartt WIP is seeking a Marketing professional to drive commercial marketing across European outlet locations, with a focus on Weil am Rhein. You will collaborate with Outlet Management and central teams in Berlin and Paris to ensure brand coherence and impactful campaigns.

The role requires experience in brand marketing within fashion retail, proficiency in MS-Office and Keynote, and fluency in English; German or French is a plus.

Qualifications

• Experience in brand marketing for retail fashion environments.
• Degree in marketing or a related field or equivalent.
• Strong communication, organizational and multitasking skills.
• Proficient in MS-Office and Keynote; able to create compelling presentations.

Responsibilities

• Support and develop marketing activities for European Carhartt WIP outlet locations.
• Own the Outlet Center Weil am Rhein marketing perspective and initiatives.
• Interface between Outlet teams and central Marketing (Berlin/Paris).
• Ensure brand consistency across all outlet touchpoints per WIP standards.
• Manage social media channels for outlet locations following brand guidelines.
• Plan and execute a dedicated marketing calendar for standalone stores.
• Coordinate campaigns with outlet centers and central marketing teams.
• Plan promotions aligned with management priorities and overstock needs.
• Work with Artwork Department on asset creation and rollout.
• Implement brand-led content across all outlet channels.
• Align with global outlet initiatives, including Asia teams for asset usage.
• Maintain and update relevant digital platforms and listings.

Skills

Brand marketing

Cross-team collaboration

Project management

Fluent English

German/French

Education

Marketing/Comms/Management degree

Tools

MS-Office

Keynote

Job description

Carhartt WIP is part of the WIP Trading AG. Our family-owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals.

Carhartt Work In Progress aims to continuously progress and evolve, without ever losing sight of its origins. Over the course of the past three decades, our business has developed organically, along with its customers, the culture that surrounds the brand, and its employees who have helped shape what Carhartt WIP is today.

As part of the Marketing team, you will be responsible for driving consistent, commercially focused marketing across our European outlet locations, working closely with Outlet Management, local partners and central teams.

Your Responsibilities

• Support and develop marketing activities for all European Carhartt WIP outlet locations
• Take ownership of the Outlet Center Weil am Rhein from a marketing perspective
• Build and maintain a strong interface between Outlet teams and central Marketing teams in Berlin and Paris
• Ensure brand consistency across all outlet touchpoints in line with Carhartt WIP standards
• Manage and steer social media channels of outlet locations, ensuring content follows WIP brand guidelines
• Plan and execute a dedicated marketing calendar for standalone outlet stores
• Communicate and liaise with marketing departments of outlet centers to align on campaigns, activations, and promotional activities
• Plan and execute promotions in close alignment with Outlet Management, with a focus on overstock and commercial priorities
• Coordinate with the Artwork Department on the creation and rollout of marketing assets
• Implement brand-led content across all outlet channels

Align with global outlet initiatives, including coordination with Asia outlet teams to ensure consistent asset usage

Maintain and update all relevant digital platforms and listings

Your Profile

• Relevant experience in a similar role
• Degree in marketing, communications, management or equivalent
• Proven experience and strong understanding of brand marketing in a retail environment, ideally within fashion and lifestyle
• Proficient in MS-Office and Keynote
• Fluent in English with excellent verbald and written communication skills, German and/or French is a plus
• High Level of self-organization, communication, multitasking, and improvisation
• Confident working across teams, markets, and functions
• Keen interest in digital social media; up to date with tech trends

Your Location

Weil am Rhein / Germany