Marketing Manager (m/f/d) Abbott Point of Care, DACH

Abbott Laboratories; Delkenheim; Vor Ort; EUR 55.000 - 70.000; Vollzeit

Zusammenfassung

A global health care leader in Wiesbaden is seeking a Marketing professional to drive innovative product launches and develop strategic marketing plans. Candidates should possess a degree in Business or Marketing and have commercial experience in the Point of Care sector. Fluency in German and English, along with strong analytical skills, is essential. This role offers diverse career opportunities in a dynamic environment.

Qualifikationen

• Degree in Business, Marketing, technical or scientific discipline required.
• Experience in Point of Care or Medical Device/Diagnostic business preferred.
• Proven ability to plan multichannel digital marketing campaigns.

Aufgaben

• Drive innovative product launches to introduce products in new markets.
• Develop marketing plans aligned with business objectives.
• Analyze market data to inform planning and strategy.

Kenntnisse

Commercial experience in Marketing

Digital marketing expertise

Strategic planning abilities

Analytical skills

Communication skills in German and English

Ausbildung

Degree in Business or Marketing

Jobbeschreibung

About Abbott

Abbott is a global health care leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters and help people to live a healthier and full life, grow your career, and learn, be your true self. You will have access to:

• Career development with an international company where you can grow the career you dream of
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists
• A challenging position in a fast-growing crisis independent industry
• To become part of a dynamic, highly educated, highly skilled, and motivated team
• Flat hierarchies, open appreciative mentality, and efficient, constructive lines of communication
• Multi-national environment, where we foster the development of our talents within the enterprise

The Opportunity

This position works out of our Wiesbaden location - Abbott Diagnostics GmbH in the Point of Care division. Our Point of Care diagnostic portfolio spans key health and therapeutic areas, including infections disease, cardiometabolic, informatics and toxicology.

Your Tasks

• Drive innovative product launches to successfully introduce products in new markets establishing new standard of care patient pathways.
• Key launch activities to include:
  • Messaging and positioning with validated value proposition
  • Raising awareness through national & local conference attendance, organizing dinner programs at local society events and launch event roadshows
  • Driving adoption with clinical workflow support tools partnering with UK consultants facilitating patient pathway improvement business case
  • Building advocacy partnering with scientific societies and supporting commercial evaluations and evidence generation white papers
  • Conduct training and user groups with early adopters
  • Develop marketing plans aligned with business objectives to create POC demand
  • Analyze market data including competitive activity to inform marketing planning
  • Promotional tool creation: provide commercial team with promotional and scientific literature, sales aids, and support materials to help exceed sales plan

Your Qualification

• Degree in Business, Marketing, technical or scientific discipline
• Commercial experience in Marketing, preferable in Point of Care or Medical Device/Diagnostic business with a desirable understanding of Clinical Biology or Laboratory Medicine
• Demonstrated experience in digital marketing; planning of multichannel campaigns, metrics, analytics and trends identification
• Outstanding strategic planning and analytical skills—proven ability to identify/define business questions and issues, synthesize information from multiple sources, conduct analysis, formulate actionable recommendations and confidently recommend a point-of-view to senior management
• Demonstrated experience in developing and executing specific commercial plans, in the context of an area, region, and division strategy, that achieve specific growth goals
• Acts thoughtfully but with a sense of urgency, rolling up sleeves and helping team get work done, where/when necessary
• Excellent skills at influencing outcomes by catalyzing and shaping dialogue across and outside the organization, and persistence as appropriate to the audience and issue at stake
• An approachable and credible communication style, with exceptional verbal and written communication skills in German and English

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

We ask for your understanding that we only consider online applications via our online application portal. Applications by email or post cannot be processed. Original documents will not be returned.

Connect with us at www.abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/