Marketing Manager EMEA & Asia Pacific

VMRay; Remote; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading cybersecurity firm is seeking a seasoned marketing professional to develop integrated marketing plans tailored to EMEA and Asia. The ideal candidate has over 7 years of experience in cybersecurity marketing, a strong command of English and German, and familiarity with digital marketing tools like Salesforce and Pardot. This remote position requires collaboration with cross-functional teams and some travel.

Qualifikationen

• 7+ years of Marketing experience in cybersecurity.
• Excellent written and spoken command of English and German.
• Hands-on experience with digital marketing campaigns.

Aufgaben

• Develop and execute integrated marketing plans tailored to EMEA and Asia markets.
• Own & drive lead generation and nurturing activities.
• Design and implement demand generation campaigns.

Kenntnisse

7+ years of Marketing experience in cybersecurity

Excellent written and spoken command of English and German

Familiarity with digital marketing campaigns

Understanding of MQLs and SQLs

Experience with Salesforce and Pardot

Ability to work independently

Experience in cybersecurity

Tools

Salesforce

Pardot

Jobbeschreibung

Why VMRay

• Innovative Environment: Shape the future of threat intelligence by staying at the cutting edge of cybersecurity advancements

• Impactful Role: Your insights and strategies will directly influence our product direction and market success

• Collaborative Culture: Work alongside a passionate and talented team that values innovation, creativity, and customer-centricity

• Career Opportunity, Advancement and Development

• Opportunity to Work with a Leading Cybersecurity Company

• A Collaborative, Innovative, and Inclusive Team Environment

Your Responsibilities

• Develop and execute integrated marketing plans tailored to EMEA and Asia markets, aligning with regional sales goals and market dynamics

• You own & drive the lead generation & nurturing activities for the region, focusing on the customer needs and progression of prospect through the funnel. You monitor, report on and own the regional pipeline health

• Iterate the customer journey and how we address it for persona in buying centres in your region

• Own, design and implement demand generation campaigns including webinars, trade shows, roadshows, and digital marketing efforts. You collaborate with cross-functional teams to localize campaigns or drive global campaigns, ensuring messaging resonates with target audiences in your markets

• Use data-driven insights to optimize campaigns and support the sales pipeline, aligning with overall company goals

• Manage marketing initiatives with channel partners and resellers, creating joint campaigns and co-marketing activities to expand market reach

• You develop, own and control your own budget.

Our Requirements

• 7+ years of Marketing experience in cybersecurity

• You have an excellent written and spoken command of the English and German language, Arabic, other European or Asian language are an advantage

• Hands-on experience developing and implementing digital marketing campaigns
  - You are familiar with MQLs and SQLs, understand conversion rates & nurturing campaigns in Salesforce and Pardot
  - You are Pardot & SFDC literate, ideally certified

• Ability to work independently, demonstrate strong initiative and ownership for all marketing concerns within your territory

• You are the voice of your rapidly growing region in the sales and marketing teams, understand the local flavour of what works and what doesn’t in different geographies, vertical markets, and main personas

• You must be a team player

• You can draw on experience in cybersecurity and make fact-based decisions

• The position is based on home office in one of the EMEA time zones and comes with a commitment to liaise with people from different time zones. Willingness to travel up to 25% is also required