Marketing Manager – Diagnostics (f/d/m)

Danaher - Global; Krefeld; Remote; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A leading diagnostics company in Krefeld is seeking a Marketing Manager to oversee clinical chemistry and immunoassay product portfolios. The role involves leading a team, shaping marketing strategies, and partnering with sales to drive growth. The ideal candidate has over 7 years of relevant experience and a strong background in diagnostics. Fluency in German and English is required. This position offers remote work flexibility and comprehensive benefits, contributing to a meaningful impact in life sciences.

Leistungen

Comprehensive health care program

Flexible remote work arrangements

Paid time off

Qualifikationen

• 7+ years of experience in marketing, product management, or commercial roles within diagnostics.
• Fluency in German and English required.
• Strong understanding of in‑vitro diagnostics market dynamics.

Aufgaben

• Manage, coach, and grow two Marketing Product Managers.
• Define and execute the go-to-market strategy for CC/IA and Hematology.
• Translate customer needs into actionable marketing plans.

Kenntnisse

Leadership

Marketing strategy

Communication

Analytical skills

Project management

Cross-functional collaboration

Ausbildung

Bachelor’s degree in Marketing, Business, Life Sciences, or related field

MBA or advanced degree

Jobbeschreibung

Bring more to life.

Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Beckman Coulter Diagnostics, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.

You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

As a global leader in clinical diagnostics, Beckman Coulter Diagnostics has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 90 years. Our diagnostic solutions are used in routine and complex clinical testing, and are used in hospitals, reference and research laboratories, and physician offices around the world. Every hour around the world, more than one million tests are run on Beckman Coulter Diagnostics systems, impacting 1.2 billion patients and more than three million clinicians per year. From uncovering the next clinical breakthrough, to rapid and reliable sample analysis, to more rigorous decision making—we are enabling clinicians to deliver the best possible care to their patients with improved efficiency, clinical confidence, adaptive collaboration, and accelerated intelligence.

Learn about the Danaher Business System which makes everything possible.

The Marketing Manager Diagnostics is responsible for leading our Clinical Chemistry/Immunoassay (CC/IA), Automation and Hematology product portfolios. This leader will shape marketing strategy, drive product positioning, and enable commercial excellence across the cluster. The role manages and develops two Marketing Product Managers, providing mentorship, direction, and strategic alignment while partnering closely with Sales, Service, and Regional/Global Marketing.

This position reports to the General Manager DACH Region (Germany, Austria, Switzerland) and is part of the Commercial Sales Leadership Team located in Germany and will be fully remote.

In this role, you will have the opportunity to:

• Lead and Develop Team: Manage, coach, and grow two Marketing Product Managers (CC/IA and Hematology), ensuring effective execution of strategies and talent development.
• Strategic Marketing Leadership: Define and execute the go-to-market strategy, positioning, and value propositions for the CC/IA and Hematology portfolios across the cluster.
• Market & Customer Insights: Translate customer needs, competitive intelligence, and market dynamics into actionable marketing plans and campaigns.
• Commercial Enablement: Partner with Sales and Service leadership to provide impactful tools, training, and messaging that support funnel growth and win rate improvement.
• Portfolio Management: Collaborate with Regional and Global Marketing to influence product roadmaps, pricing strategies, and lifecycle management.
• Cross-functional Collaboration: Align with Clinical, Service, Finance, and Regulatory functions to ensure compliant and customer-centric execution.
• Performance Management: Track, measure, and report marketing initiatives’ impact on revenue, market share, and installed base growth.

The essential requirements of the job include:

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree preferred.
• 7+ years of experience in marketing, product management, or commercial roles within the diagnostics, life sciences, or healthcare industry.
• Proven leadership experience managing direct reports or cross-functional teams.
• Strong understanding of in‑vitro diagnostics market dynamics, preferably in CC/IA, Automation and/or Hematology.
• Demonstrated ability to translate complex technical concepts into clear, customer‑focused value propositions.
• Track record of driving results through collaboration with commercial organizations.
• Fluency in German and English required, excellent communication, analytical, and project management skills.

Beckman Coulter Diagnostics, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.

At Beckman Coulter Diagnostics we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Diagnostics can provide.

Join our winning team today. Together, we’ll accelerate the real‑life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.