Marketing Manager – B2B Tech

ImFusion GmbH; München; Hybrid; EUR 65.000 - 90.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Flexible working hours

Home-office options

Zusammenfassung

ImFusion GmbH is seeking a Marketing Manager to partner with the Marketing Team Lead, translating complex technical topics into clear content and driving campaigns. You will manage website updates, LinkedIn presence, and industry materials while coordinating conferences and events.

You’ll own multiple projects, contribute to product launches, and help shape employer branding with a hands-on, independent approach. Munich-based with flexible hours and hybrid work options.

Qualifikationen

• Degree in marketing, communications, media, business administration, or related field
• Proven experience in B2B marketing, ideally tech-driven environments
• Strong organizational and project management skills
• Willingness to take ownership and adapt to new challenges
• Excellent written and verbal communication in English
• Collaborative mindset with cross-team cooperation
• Experience with events, content marketing, social media management, and digital campaigns

Aufgaben

• Develop deep understanding of products, customers, and markets
• Translate technical topics into engaging content for website, LinkedIn, and publications
• Keep digital channels up to date, including website and social channels
• Collaborate with tech teams to keep product marketing assets relevant
• Support product launches
• Maintain CRM (Monday CRM) and monitor KPIs
• Plan and coordinate conferences, webinars, and events
• Coordinate campaigns and employer branding initiatives

Kenntnisse

B2B Marketing

Content Marketing

Social Media

Project Management

Writing & Communication

English Proficiency

Ausbildung

Bachelor's degree in Marketing/Communications or related field

Tools

Google Analytics

Sanity

Adobe Creative Cloud

Canva

Monday CRM

Premiere

Office 365

Jobbeschreibung

Your mission

As Marketing Manager, you will work closely with our Marketing Team Lead to bring ImFusion's products, expertise, and culture to the right audiences. You will keep our digital channels up to date, coordinate conferences and campaigns and translate complex technical topics into clear and engaging content. This is a broad, hands-on role for someone who enjoys taking ownership, managing several projects at once, and turning ideas into action.

Your responsibilities

Product Marketing & Digital Content

• Develop a strong understanding of our products, customers, and markets
• Translate technical topics into engaging content for our website, LinkedIn, industry publications, and marketing materials
• Keep our digital channels (with a focus on website management and LinkedIn) consistent, and up to date
• Collaborate with our tech teams to keep our product marketing assets relevant.
• Support with product launches

CRM, SEO/GEO, Monitoring

• Maintain our CRM System (Monday CRM) clean and act as a person of contact for change requests and amendments
• Monitor Website and social media KPIs, suggest improvements
• Do SEO/GEO initiatives and monitor their performance

Conferences & Events

• Coordinate our presence at conferences, trade fairs, webinars, and other events
• Manage timelines, bookings, invitations, communication, and marketing materials
• Promote events across the appropriate channels and ensure smooth execution

Campaigns & Employer Branding

• Prepare, execute, monitor, and improve marketing and account-based marketing campaigns
• Maintain the content calendar and independently coordinate planned activities
• Support employer branding from a marketing perspective

Your profile

• A degree in marketing, communications, media, business administration, or a related field
• Professional experience in B2B marketing, ideally in a technology-driven environment
• Strong organizational and project management skills, with the ability to manage multiple priorities
• Willingness to embrace new perspectives and confidence to tackle new challenges without prior expertise
• A hands-on, independent, and reliable way of working
• Strong writing and communication skills and the ability to make complex topics accessible in English
• A collaborative mindset and enjoyment of working closely with different teams
• Experience with events, content marketing, social media (LinkedIn) management, and digital marketing campaigns
• Tools you will be working with include Google Analytics, Sanity, Adobe CS and/or Canva, Monday CRM, and Premiere, Office 365
• Ideally, you live in or around Munich and enjoy joining the team in our office from time to time, while benefiting from flexible working hours and generous home-office options

Why us?

• Technology that matters: Help communicate innovations that bring medical imaging research into clinical practice.
• Broad scope and real ownership: Work across events, content, campaigns, and employer branding.
• Short decision-making paths: Contribute ideas and turn them into action quickly.
• Flexibility: Benefit from flexible working hours and a hybrid work model.
• A supportive team: Work with open-minded colleagues who genuinely enjoy collaborating.