Marketing Manager

Hesai Technology; Stuttgart; Sur place; EUR 50 000 - 90 000; Plein temps

Résumé du poste

An innovative company is seeking a talented marketing professional to drive B2B marketing strategies across various industries. This role combines technical marketing with brand communication, requiring a creative mind to craft compelling value propositions and engage customers through diverse channels. You will work closely with sales teams and global marketing partners to enhance brand visibility and execute impactful campaigns. If you're passionate about technology and eager to make a significant impact in the marketing landscape, this opportunity is perfect for you.

Qualifications

• 5+ years of B2B marketing experience, preferably in technology or automotive.
• Strong expertise in product marketing and social media marketing.

Responsabilités

• Develop value propositions and GTM strategies for various markets.
• Enhance brand visibility and manage co-marketing activities.

Connaissances

B2B Marketing

Product Marketing

Social Media Marketing

Customer Engagement

Communication Skills

Cross-country Team Collaboration

Formation

Bachelor's Degree in Marketing or related field

Technical Background

Description du poste

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Job Responsibilities:

• This position is a combination of Technical Marketing and MarComm that 1) works out value propositions for different markets (Industrial, Robotics, Automotive), create product GTM strategy for US and EU market, and support sales enablement materials; use social media and media channels to explain these value to the different markets / organize dedicated events.
• Enhance Hesai’s brand visibility in the global markets, following Hesai’s brand guidelines.
• Responsible for co-marketing/co-PR activities; engaged with customers and generated content such as webinars, case studies, newsletters, testimonial videos, technical blog posts, etc.
• Work closely with the sales team to empower distributors; plan and execute co-marketing programs with distributors and prepare training assets.
• Work closely with the China marketing team to ensure delivery of a holistic marketing strategy within the local markets, and collaborate on product GTM assets and global flagship events like CES.
• Manage media interviews and media co-ops on industry topics about ADAS and robotics to continuously educate the market about lidar’s adoption.
• Support tradeshows and local event planning.

Requirements:

• 5+ years of B2B marketing experience, with campaign development and execution experience. Experience in technology or automotive is preferred.
• Strong Product Marketing expertise, capable of translating technical concepts into market-friendly messaging. Technical background preferred, ensuring a better understanding of product value and communication.
• Proficiency in social media marketing, leveraging digital channels for brand growth.
• Strong customer engagement skills, capable of gathering market feedback and optimizing strategies.
• Excellent communication skills, including speaking and writing.
• Fast learner. Self-driven. Highly responsible and team spirit. Can-do attitude. Experience in cross-country team collaboration is a plus.
• The candidate must be able to commute to our Stuttgart office at least 2 days a week.

Seniority Level:

Mid-Senior level

Employment Type:

Full-time

Job Function:

Marketing

Industries:

Appliances, Electrical, and Electronics Manufacturing