Marketing Manager

KEVIN.MURPHY; Freiburg im Breisgau; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Varied tasks and flat hierarchies

Mobile working option

Induction and on-the-job training

Flexible working hours

Job summary

KEVIN.MURPHY is seeking a Marketing Manager in Germany to lead and implement our marketing plans. You will optimize campaigns for better targeting and personalization, collaborate with sales, education and international teams, and drive lead generation through paid channels.

The role requires 3+ years in consumer marketing, a marketing degree, strong analytics skills, and fluency in English. French is a plus, with a flexible, modern work culture and opportunities for mobile working.

Qualifications

• Bachelor's degree in marketing or related field.
• At least 3 years in consumer goods marketing or similar.
• Experience developing and executing marketing strategies.
• Proficiency with marketing analytics tools and MS Office/Adobe products.
• Ability to work in a dynamic environment and deliver under pressure.
• Fluent in English; French is a plus.

Responsibilities

• Develop and implement operational marketing plans.
• Optimize campaigns for targeting and personalization.
• Collaborate cross-functionally with sales, education and international teams.
• Initiate and monitor lead generation strategies.
• Drive traffic through paid channels (display and social).
• Support PR initiatives to boost visibility and brand awareness.
• Analyze KPIs and identify improvement opportunities.
• Stay ahead of industry trends to drive innovation.

Skills

Bachelor's degree in marketing

3+ years marketing experience

Marketing strategy development

Marketing analytics tools

MS Office & Adobe

Fluent English

French advantageous

Education

Bachelor's degree in marketing

Tools

Marketing analytics tools

MS Office

Adobe programs

Job description

Jobtitel: Marketing Manager

MARKETING-MANAGER

GESTALTE MIT UNS DAS FRISEUR-BUSINESS DURCH:

DAS BRINGEN WIR MIT:

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"Our products are a cut above the rest!"

Don't split hairs; just add more volume!

Now we've had some pun together, let's talk about why you're really here.

Who We Are

At KEVIN.MURPHY, we care about the environment and make every effort to lessen our impact. Creating products with a conscience that are both kind to the hair and to the environment has been our guiding principle from the very beginning. THE CHOICES WE MAKE is our commitment to the environment and to social causes that we are passionate about.

About The Role

Comprising of KEVIN.MURPHY, KMV, Kevin Murphy Germany ,BEAUTYSCOPE and SHOWPONY. Sold in over 65 countries and with a global workforce of over 250 passionate team members.

This role is under our premium hair extension brand - Kevin Murphy Germany and we are actively searching for our next Marketing Manager on a Full-Time basis.

Job Title: Marketing Manager

MARKETING MANAGER

SHAPE THE HAIRDRESSING BUSINESS WITH US BY

• Developing and implementing operational marketing plans
• Optimizing marketing campaigns for better targeting and personalization
• Cross-functional collaboration between sales, education and international teams
• Initiating and monitoring lead generation strategies
• Traffic generation via paid performance marketing channels (display advertising and social media advertising)
• Supporting PR initiatives to improve visibility and brand awareness
• Analysis of KPIs to evaluate the effectiveness of campaigns and identify potential for improvement
• Sense for industry trends to continuously innovate and optimize marketing strategies

WITH THESE SKILLS YOU CAN MAKE A DIFFERENCE WITH US:

• Bachelor's degree in marketing, business administration or a related field
• At least 3 years of marketing experience in consumer goods or a related industry
• Experience in the development and implementation of marketing strategies
• Proficiency with marketing analytics tools, competent use of MS Office and Adobe programmes
• Ability to work in a dynamic environment and deliver results under pressure
• Fluent in English (written and spoken), French is an advantage

WHAT WE BRING TO THE TABLE:

• Varied tasks and flat hierarchies
• Modern work culture with a lot of empathy
• Open, warm and appreciative corporate philosophy
• Room for creative freedom and personal initiative
• Creative working environment, attractive remuneration, flexible working hours
• Opportunity for mobile working to reconcile work and family life
• Extensive induction and on-the-job training
• International events and trips

What Makes You Shine:

Your infectious positivity and go-getter attitude will inspire colleagues and shine through to consumers. With every interaction, you'll share your expertise and charm, engaging others in a Digital Marketing setting and spreading the glow of KEVIN.MURPHY.