Marketing Manager

Meyandy LLC; Berlin; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

Dandy is expanding its global footprint and seeks a Marketing Manager to lead regional marketing for Germany, based in Berlin. You will translate global priorities into a tailored regional go-to-market strategy, shaping messaging, demand programs, and events while partnering with sales to grow pipelines and customer engagement.

Ideal candidates bring 6+ years in marketing, fluent English, native German, and a track record of delivering ROI across cross-functional teams in fast-moving

Qualifikationen

• 6+ years in marketing roles focused on demand generation, product or field marketing.
• Fluent English and native-level German.
• Strong ability to align marketing strategy with pipeline and revenue.
• Experience working cross-functionally in fast-paced, matrixed environments.

Aufgaben

• Own Regional Marketing Strategy to drive awareness, pipeline, and market penetration.
• Localise positioning and messaging for regional customers and dynamics.
• Coordinate with central marketing to localize global initiatives and bring regional insights.
• Partner with regional sales to enable teams with market-specific materials and proof points.
• Plan and execute regional campaigns across paid media, lifecycle, web, content, and outbound channels.
• Support regional events and field marketing to strengthen brand presence and pipeline.
• Surface market insights to influence broader marketing strategy and campaigns.
• Continuously measure performance and optimize ROI of regional programs.

Kenntnisse

Demand generation

Product marketing

Field marketing

Strategic planning

Cross-functional collaboration

Fluent English

German language

Jobbeschreibung

Dandy is transforming the massive and antiquated dental industry - an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world - empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients. We’re looking for a Marketing Manager to act as the strategic marketing lead for a region, partnering closely with the Regional General Manager to drive market growth, pipeline generation, and customer engagement. In this role, you will translate global positioning and company priorities into effective regional go-to-market strategies tailored to local market dynamics, customer needs, and competitive conditions. You’ll operate as a highly cross-functional marketer with ownership across positioning, demand generation, campaign strategy, local events, and regional execution. You will serve as the voice of the market - helping ensure central marketing efforts are relevant and effective locally while influencing broader strategy through customer and market insights. This role is ideal for a commercially minded marketer who combines strong strategic judgment with hands-on execution and thrives in fast-moving, matrixed organizations, and is excited by the opportunity and ownership that come with building a market's marketing function from day one. Please note this a hybrid role based in Berlin.

What You'll Do

• Own Regional Marketing Strategy: Develop and execute the regional marketing strategy to drive awareness, pipeline generation, customer acquisition, and market penetration within your territory.
• Localise Positioning & Messaging: Adapt global messaging, campaigns, and value propositions to ensure relevance for regional customer segments, market dynamics, and competitive landscapes.
• Drive Cross-Functional Alignment: Serve as the connective tissue between the regional market and central marketing organization - ensuring global initiatives are effectively localized while regional insights shape broader company strategy.
• Partner with Regional Sales & Account Management Teams: Develop market-specific enablement materials and highlight local customer proof points to drive customer acquisition & share of wallet expansion.
• Lead Regional Campaign Planning & Execution: Define regional campaign priorities and partner with central marketing teams to execute integrated programs across paid media, lifecycle marketing, web, content, and outbound channels.
• Support Regional Events & Field Marketing: Partner with central events teams to plan and execute local marketing events to strengthen brand presence and generate pipeline.
• Act as the Voice of the Market: Surface regional insights, customer feedback, and competitive intelligence to influence broader marketing strategy, positioning, and campaign development.
• Execute and Optimize Programs: Partner with central marketing teams to execute high-impact regional marketing campaigns and programs, continuously measuring performance and optimizing for ROI.

What We're Looking For

• 6+ years of experience across demand generation, product marketing, field marketing, or generalist marketing roles
• Language requirements: Fluent English and native-level German
• Strong commercial acumen and experience aligning marketing strategy to pipeline and revenue outcomes
• Experience operating cross-functionally in fast-paced, matrixed organizations
• Ability to balance strategic thinking with hands-on execution
• Strong communication and stakeholder management skills, including experience partnering with senior sales or regional leadership
• Experience supporting or executing local events, field marketing initiatives, or customer activations
• Analytical min…

Marketing Manager — Dandy, Germany - Berlin. Mots-clés : Commercial.