Marketing Lead (m/w/d)

Beam AI; Berlin; On-site; EUR 70,000 - 110,000; Full time

Job summary

Beam AI Inc. in Berlin is seeking a Marketing Lead who will bridge marketing and customer success to win new customers and deepen relationships with existing ones.

You will own customer touchpoints, events, and co-marketing with partners, while turning relationships into stories, references and momentum to drive growth. You will collaborate with founders, sales, solutions and customer success teams, shaping campaigns, events and content.

Qualifications

• 4+ years experience in customer marketing, field/event marketing, lifecycle marketing or a hybrid marketing/customer success role in B2B tech, SaaS or a fast-growing startup.
• Professional proficiency in German and English, both written and spoken.

Responsibilities

• Build and run Beam’s customer marketing programme: engagement, advocacy, references, case studies and customer stories.
• Plan and execute events that matter: executive roundtables, customer gatherings, joint events with customers and partners, and Beam’s presence at selected industry events.
• Own customer touchpoints across the lifecycle, from onboarding and milestone moments to recurring engagement initiatives, so every customer feels personally looked after.
• Partner with customer success to identify expansion and upsell opportunities and design campaigns that activate existing accounts.
• Turn customer wins into marketing assets: case studies, testimonials, video stories, LinkedIn content and sales collateral.
• Run field and account-based marketing campaigns with sales to generate pipeline with new target accounts.
• Set up co-marketing initiatives with customers and partners (joint webinars, PR, speaking slots, content).
• Track what works: measure engagement, pipeline influenced, expansion revenue and event ROI, and double down on the winners.
• Use AI tools to move faster, from personalisation at scale to content production and event operations.

Skills

Customer marketing

Field/event marketing

Lifecycle marketing

Marketing & customer success hybrid

Tools

HubSpot

CRM/marketing automation

Job description

Beam AI builds self-learning AI agents and an organisational operating system where intelligence grows through autonomous discovery. We help enterprises, from fast-moving startups to Fortune 500s, evolve from AI-curious to AI-native with automation that delivers results today and learns to improve itself over time. Join us in shaping a future where AI continuously discovers, adapts, and makes work more meaningful. To learn more, visit https://beam.ai/.

About the Role

We’re looking for a Marketing Lead to join our Berlin office and own the space between marketing and customer success. This role is about two things at once: winning new customers, and making our existing customers feel genuinely valued, engaged and excited to grow with Beam.

You’ll own everything that turns a customer relationship into a lasting partnership—from thoughtful, personal touchpoints to customer events, roundtables and co-marketing with the companies we work with. At the same time, you’ll turn those relationships into stories, references and momentum that bring new customers through the door.

You’ll work closely with our founders, sales, solutions and customer success teams.

Responsibilities

• Build and run Beam’s customer marketing programme: engagement, advocacy, references, case studies and customer stories.

• Plan and execute events that matter: executive roundtables, customer gatherings, joint events with customers and partners, and Beam’s presence at selected industry events.

• Own customer touchpoints across the lifecycle, from onboarding and milestone moments to recurring engagement initiatives, so every customer feels personally looked after.

• Partner with customer success to identify expansion and upsell opportunities and design campaigns that activate existing accounts.

• Turn customer wins into marketing assets: case studies, testimonials, video stories, LinkedIn content and sales collateral.

• Run field and account-based marketing campaigns with sales to generate pipeline with new target accounts.

• Set up co-marketing initiatives with customers and partners (joint webinars, PR, speaking slots, content).

• Track what works: measure engagement, pipeline influenced, expansion revenue and event ROI, and double down on the winners.

• Use AI tools to move faster, from personalisation at scale to content production and event operations.

• 4+ years experience in customer marketing, field/event marketing, lifecycle marketing or a hybrid marketing/customer success role in B2B tech, SaaS or a fast-growing startup.

• Planned and run customer events end to end, from small executive formats to larger joint events.

• Understands B2B customer relationships and how marketing can drive both new business and expansion.

• Highly organised, detail-obsessed and able to juggle many projects at once without dropping the ball.

• Excellent taste and a strong sense for what makes a customer experience feel personal and memorable.

• Natural relationship builder, comfortable around senior customer stakeholders and executives.

• Takes ownership and gets things done without needing a large team or a big budget.

• Genuinely excited by AI and how it can change the way marketing work gets done.

• Professional proficiency in German and English, both written and spoken.

Nice to Have

• Have worked in an enterprise SaaS or AI company selling to mid-market and enterprise customers in DACH.
• Have built a customer advocacy, reference or community programme from scratch.
• Bring a network of venues, agencies and partners in Berlin and across DACH.
• Have experience with HubSpot (or similar CRM/marketing automation) and measuring marketing’s impact on revenue.
• Have a portfolio of events, campaigns or customer stories you’ve owned.

At Beam, we’re building an environment where ambitious people can do their best work, with clarity, purpose, and room to grow. We’re thoughtful about what we build, how we work, and who we hire. The problems we’re solving are real. The systems we’re building are complex. And the people here care deeply — about craft, about speed, and about doing work that actually matters. You won’t find rigid hierarchies or endless process here. You’ll find high trust, high standards, and a team driven by curiosity, ownership, and long-term thinking.

Our culture is shaped by our values in action:

• AI-native thinking — Every teammate thinks in agentic workflows, uses AI tools daily, and looks for leverage through automation. AI isn’t just what we build, it’s how we operate.
• Customer obsession — We build with urgency and empathy, speak to customers early and often, and measure success through their outcomes.
• Speed as a habit — We ship fast, learn faster, and prioritise unblocking over perfection. We favour small experiments with tight feedback loops.
• Leverage-focused execution — We hire high-impact players, invest in the 20% that drives 80% of results, and value candid feedback.
• Highly aligned, loosely coupled — We align on outcomes, not tasks. You’ll work independently, but never in isolation.
• Data-driven, human-guided — We seek clarity over comfort, speak up early, and use feedback to grow together.

If this sounds like the kind of work you want to do and the kind of team you want to grow with, we’d love to hear from you.