Marketing Lead

bunch; Berlin; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

bunch is building the operating infrastructure for the next generation of private markets. As Marketing Lead, you will own the marketing plan, budget and team, driving qualified pipeline across the UK, Luxembourg and Germany.

You will partner with the Co-Founder and co-create a compelling market narrative that resonates with fund operations and senior decision-makers. You will orchestrate content, events, and growth experiments, while owning attribution, experiments, and the HubSpot-driven

Qualifications

• 5+ years in total, including 2+ in growth or marketing at a B2B scale-up selling to expert or regulated buyers.
• Experience building a marketing function or content programme from near zero: budget ownership, agency selection, ongoing operations.
• Fluency in professional English; German is a plus; comfortable spending regular time in the UK, Luxembourg and Germany.

Responsibilities

• Own marketing’s pipeline contribution across UK, Luxembourg and Germany.
• Define and run the marketing plan and budget for each market; decide which programmes to scale or stop.
• Build and manage content, webinars, case studies, and partnerships with trusted institutions.
• Lead field events programme targeting fund CFOs/COOs; scale to flagship formats over time.
• Collaborate with sales, product, and data teams to turn attention into qualified pipeline.

Skills

Growth marketing

B2B marketing

HubSpot

Content strategy

Tools

HubSpot

Job description

bunch is building the backbone of private markets. We are enabling next-gen fund operations with one integrated system that combines secure data infrastructure, AI-powered workflows and expert fund services. If you value ownership, growth through real responsibility, and working with a thoughtful, ambitious team, this role might be for you.

Your Role

As Marketing Lead, you turn marketing into a reliable source of qualified pipeline across the UK, Luxembourg and Germany. You report to the Co-Founder and own the marketing plan, budget and team.

Our buyers are GPs, CFOs, COOs and fund operations teams at VC and PE managers. Trust in this market comes from expertise, references and the institutions they already rely on, and almost nobody speaks to the CFO and operations team directly. We will. The founders set the company narrative; you build the engine that carries it to market.

Top priorities

Own marketing’s pipeline contribution

• Set marketing’s pipeline target by market with the CEO and own the result: qualified pipeline in euros across the UK, Luxembourg and Germany.

• Define and run the marketing plan and budget for each market, and decide which programmes to scale and which to stop.

• Grow our presence beyond our current client base and build our position with larger fund managers.

Build the engine across three vectors

• Content and credibility: a weekly publishing cadence built on what our fund specialists, founders and clients know (operational deep dives, migration and capital-call guides, case studies with named clients), co-publications and webinars with the institutions and voices our buyers trust, and the data and insights lane: bunch as the source the market and journalists call about European private markets operations. You orchestrate; you run the writer.

• Field: an events programme you produce in-house for fund CFOs and COOs, who rarely attend the investor events, built as a ladder: a 10-person series per market, seller-owned events, partner events with law firms, auditors and banks, and from there larger flagship formats, eventually a bunch conference.

• Growth and online: with our Growth Marketing Manager and our sales ops and data team, the digital channels, pooled audiences and the HubSpot attribution and MQL to SQL layer that turn attention into qualified pipeline.

Own positioning and product marketing, with Product

• Positioning and messaging by tier, release go-to-market, and sales enablement (one-pagers, battlecards, demo narratives). Product owns the roadmap and release notes; you own how the market hears about them.

• Become an expert in our product: sit with client onboarding and the fund specialists until you can demo and explain the platform yourself.

Work hand in hand with sales

• Run the marketing surround on named target accounts in HubSpot and hand engagement signals on to the sales team, so their next touch lands warm. Sellers own their accounts; marketing never emails a prospect one-to-one.

• Bring market insight back to the commercial team: what our buyers read, discuss and care about, in a weekly market brief you own.

Build the function

• Set up the marketing scoreboard (attribution, shared definitions of MQL, SQL and sourced vs influenced pipeline, reporting) with our sales ops and data team.

• Lead and grow the team: a Growth Marketing Manager today, a writer on retainer, an events coordinator as the series scales; manage agencies and freelancers.

About you

• 5+ years in total, including 2+ in growth or marketing at a B2B scale-up selling to expert or regulated buyers (fintech, financial services, legal, insurance). You have built a marketing function or content programme from near zero: hired for it, set its budget, chose its agencies, and it kept running when you stepped back. Consulting or GTM-practice years count; private markets experience puts you at the top of our list.

• You have built or run attribution and steer on pipeline in euros, not MQL counts, with a number you moved to show for it. Hands-on in HubSpot, and you build your own workflows and agents (automations, LLM pipelines for content and signals), not just prompts.

• Player-coach. You ship before you delegate, turn subject‑matter experts into a publishing engine, and learn a market by sitting in its sales calls and reading what its buyers read.

• Fewer things, done brilliantly. You cut what you can't measure, automate prep but never relationship touches, and know that sellers own their accounts.

• Full professional English; German is a plus. Comfortable spending regular time in the UK, Luxembourg and Germany.

About bunch

bunch is building the operating infrastructure for the next generation of private markets. We combine AI-powered automation with deep regulatory expertise to replace fragmented spreadsheets and manual processes with one integrated platform across the fund lifecycle, purpose-built for private markets heading toward $32 trillion in Assets Under Management.

We’ve 4x our ARR in 2025, crossed 150 fund managers and 12,000 LPs on the platform, and just closed our $35M Series B in May 2026. We’re looking for ambitious people who want real ownership of hard problems, and who care about building infrastructure that actually matters to the people using it.

At bunch, we’re committed to an inclusive environment where diversity is valued and celebrated. We provide equal opportunities to all qualified applicants.

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