Marketing Data Specialist

StrataTech Education Group; Deutschland; Vor Ort; EUR 55.000 - 90.000; Vollzeit

Zusammenfassung

StrataTechEducation Group is seeking a Marketing Data Specialist to join our growing marketing team in a fully remote role. You will design and maintain Power BI dashboards, write SQL to query and transform data, and translate findings into decision-ready intelligence to optimize marketing and recruitment strategies.

Collaborating with IT and external vendors, you will ensure data integrity, support MAP analytics, and deliver both recurring reports and ad hoc analyses.

Qualifikationen

• Bachelor's degree in business, mathematics, finance, computer science, marketing/data analytics or equivalent.
• 2–3 years of experience in marketing analytics or related fields.
• Strong proficiency building dashboards in Power BI (DAX) and data modeling.

Aufgaben

• Design, build, and maintain Power BI dashboards and data models for recruitment and marketing campaign insights.
• Write and optimize SQL queries to extract and transform data across CRM and lead-management systems.
• Deliver recurring dashboards and ad hoc analysis to inform strategy and decisions.
• Analyze large datasets to monitor campaign performance and identify growth opportunities.

Kenntnisse

Power BI dashboards

SQL

Data modeling

Marketing analytics

CRM

Ausbildung

Bachelor's degree in business/CS/marketing

Tools

LeadSquared

Salesforce

Sparkroom

Jobbeschreibung

StrataTechEducation Group

StrataTechEducation Group focuses on the acquisition, growth and development of specialized career education schools, particularly skilled-trade programs designed to address the nation’s growing infrastructure needs.

StrataTechEducation Group’s Tulsa Welding School subsidiary was founded in 1949 with campuses in Tulsa, Okla., Jacksonville, Fla., Houston,and Dallas (Irving)Texas. Tulsa Welding School is accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC) and is a member of the American Welding Society and the Association of Private Schools, Colleges, and Universities. TWS-Jacksonville is a branch campus of Tulsa Welding School,locatedat 2545 E. 11th St., Tulsa, OK 74104. Licensed by OBPVS and ASBPCE. Licensed by the Florida Commission for Independent Education, License No. 2331. Tulsa Welding School & Technology Center (TWSTC), a branch campus of Tulsa Welding School, opened and started training students in 2014.TWSTC is located at 243A Greens Road in Houston, Texas.

The Refrigeration School, Inc(RSI) was founded in Phoenix, Arizona in 1965. RSI trains students in the technical services that are needed today and challenges the student to reach their highest level of academic knowledge and leadership capabilities. Accredited School, ACCSC. Licensed by the Arizona State Board for PrivatePost-SecondaryEducation.

StrataTechEducation - Core Values

AtStrataTech, we are zealous advocates of positive and sustainable life change through skilled trades education.

We are laser focused on student success by focusing on organizational and operational improvements, a dedication to excellence in training programs, innovation and technology aligning industry transformations, and a culture built on human compassion, care, and service. Together, we are on fire to inspire and collectively strive to make a true impactinthe lives of others.Collectively, our organizational core values are focused on promoting an incredible work environment, with genuine and authentic people, which is both challenging and fun, while focused on serving the needs of others. Together, we are united with the desire to make a positive impactinthe lives we touch and in the communities we serve.

Challenging and Fun:

Challenging and fun describes our culture atStrataTech. We cultivate an environment in which our faculty, staff, and students feel joy in asking questions, challenging the status quo, and always innovating and exploring new horizons. With a forward-thinking mentality and an energizing spirit, together we find fun in every challenge.

We believe in:

• Believing in the power of curiosity and the joy of learning.

• Cultivating an energetic and collaborative atmosphere.

• Goal-oriented approach to success and continual improvement.

• Recognizing and applauding each other's accomplishments.

• Finding joy in day-to-day activities and embracing every challenge.

Creating an Incredible Work Environment:

StrataTechEducation Group and our schools, Tulsa Welding School, and The Refrigeration School Inc, exist to change people's lives and create opportunities that empower them to build a lifethey'reproud of – for themselves, their families, and their communities. This applies as much to students as it does to faculty and staff. We are unified in our commitment to change lives through a collaborative, inclusive community that encourages excellence withineachone of us.

We value diversity, equity, inclusion, and belonging (DEIB), recognizing the importance of creating a culture that embraces and celebrates individuals from all backgrounds and perspectives. This commitment further strengthens our mission to change lives and build a vibrant community.

We believe in:

• Empowering individuals and communities.

• Promoting diversity, equity, inclusion, and belonging.

• Encouraging excellence within each one of us.

• Changing lives and building a vibrant internal community.

Genuine People:

We are all, individually, genuine people. As a unifying value, this meansStrataTechis a space that actively encourages and celebrateseach individual'sauthentic self. We care about each other's growth, both personally and professionally, and celebrate it, fostering genuine, authentic relationships based on honesty, accountability, respect, and being of service to one another.

We hire genuine people and encourage them to bring their whole selves to work or theclassroom every day. We have built a culture of kindness and support that helps people feelcomfortable being themselves, confident about what they contribute, championed in takingrisks or trying new things, and joyful about showing up.

We believe in:

• Cultivating a culture of kindness and support.

• Encouraging everyone to feel comfortable being themselves.

• Promoting transparency andhonestyorganization wide.

• Fostering genuine, authentic relationships with each other.

• “All are welcome” –we’recommitted to inclusion and belonging.

Force for Good:

StrataTechis a force for good in the world by creating opportunities for people to find meaning, purpose, creativity, and financial stability. We espouse a conscious capitalist ethos that exists within oureconomic system but balances it with an ethical framework and the belief that life—and business—is about making a positive impact.

We strive to make a positive and sustainable impact on the lives andcommunities (and world)we serve by creating employment opportunities both internally and in thetrades thatwetrainstudents for. Everyone has the potential to positivelyimpacttheworldand we communicate that to our faculty, staff, and students.

We believe in:

• Creating opportunities for people through trade.

• Making a positive impact on the lives and communities we serve.

• Advocate that life, and business, is about more than profits.

• Promoting equity in access to education and resources.

• Showing up. Making an impact. Changing the world.

We are laser focused on student success by focusing on organizational and operational improvements, a dedication to excellence in training programs, innovation and technology aligning industry transformations, and a culture built on human compassion, care, and service. Together, we are on fire to inspire and collectively strive to make a true impactinthe lives of others.

Position Summary

We areseekinga versatile, detail-oriented Marketing Data Specialist to join our growing marketing team in this fully remote role. This role delivers critical data, analytics, and business intelligence support for student recruitment, primarily serving our admissions and marketing teams through reporting, data collection, andaccurate,timelyinquiry routing across our CRM platform.

Working in close partnership with our IT department and data-management vendors, the Marketing Data Specialist will design and maintain Power BI dashboards, write SQL to query and transform large datasets, and translate findings into decision-ready intelligence that optimizes marketing and advertising strategy. The role also owns data-integrity troubleshooting and the delivery of both recurring reporting dashboards and ad hoc analysis. Success demands strong SQL fluency, rigorous analytical thinking, and the ability to turn complex data into clear, actionable reporting.

Responsibilities

Business Intelligence, Dashboarding & Reporting

• Design, build, andmaintain Power BI dashboards and data models that surface campaign performance, funnel conversion, and recruitment trends for marketing, admissions, and leadership stakeholders.

• Write andoptimize SQL queries to extract, join, and transform data across CRM,lead-management, and reporting systems.

• Deliver end-to-end, data-powered solutionsincluding problem definition, data acquisition, exploration, visualization, and interpretation of results.

• Analyze large datasets tomonitorcampaign performance,identifygrowth opportunities, and recommend improvements to recruitment efficiency, conversion, and overall campaign performance.

• Produce both recurring reporting dashboards and ad hoc analysis in response to stakeholder needs.

Data Routing & Data Integrity

• Understand andoptimizethe mechanics and data underpinning each marketing channel and segment.

• Ensureaccurate,timelyinquiry routing through the CRM platform, and proactively troubleshoot perceived data issues.

• Own the MAP analytics program, delivering geographic (includingzip-codeand territory routing) and demographic data intelligence.

Platform Expertise & Collaboration

• Pull data, metrics, and analytics for marketing campaigns, channels, and conversion performance across CRM and lead-management platforms (e.g.,LeadSquared,Sparkroom, Nexus) and Power BI.

• Serve as the liaison with IT and data-platform/CRM vendors to translate marketing requirements into data needs and reporting tools.

• Collaborate with marketing, admissions, operations, IT, leadership, and agency partners to align analytics with businessobjectives.

• Prepare reports on marketing and admissions metrics tooptimizeperformance.

Requirements

• Associate or bachelor's degree in business, mathematics, finance, computer science, or marketing/data analytics (or equivalent work experience).

• 2–3 years of experience in business, finance, higher education, or marketing analytics (including related internships).

• Demonstratedproficiencybuilding dashboards and reports in Power BI(DAX and data modeling a strong plus).

• Workingproficiencyin SQL,including writing queries against relational databases to extract and transform data.

• Proficiencyin data mining, statistical analysis, and data visualization.

• Experience with CRM platforms (e.g., Salesforce,LeadSquared) and lead-management systems (e.g.,Sparkroom).

• Strongproficiencyin the MS Office Suite, including Excel (pivot tables), Word, and PowerPoint.

• Excellent analytical, numerical, andcritical-thinkingskills.

• Strong written and verbal communication and presentation skills.

• Ability to run, review, and interpret data for stakeholders.

People Responsibilities

This position has no direct reports or supervisory responsibilities.

Physical Environment

• Fully remote work environment.

• Incumbents may sit forlong periodsat a desk or computer terminal.

• Incumbents will use computers, keyboards, phones, printers, and other office equipment.

• Stooping, bending, twisting, and reaching may berequired.

Other Duties

Pleasenotethis job description is not designed to cover orcontaina comprehensive listing of activities, duties, and responsibilities that arerequiredofthe employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.