Web / Digital Analyst (m/f/d)

IU International University of Applied Sciences; Deutschland; On-site; EUR 50,000 - 65,000; Full time

Benefits offered by this job

Flexible work location

33 vacation days per year

Access to e-learning platforms

Sustainable mobility options

Technology course funding

Job summary

A leading German university is looking for a Digital Marketing Analyst to strengthen their Marketing Team. This full-time position involves analyzing web and CRM data to provide actionable insights and improve marketing efficiency. Candidates should have strong analytical skills, experience with SQL, and a proactive approach to AI-driven solutions. The university offers a flexible work environment, access to e-learning platforms, and ample vacation days, ensuring a supportive atmosphere for personal and professional growth.

Qualifications

• Deep understanding of Web Analytics KPIs & event tracking.
• Strong hands-on experience in SQL & BigQuery.
• Ability to build actionable dashboards & reports.

Responsibilities

• Run end-to-end analyses on web analytics and performance marketing data.
• Translate insights into actionable dashboards for stakeholders.
• Collaborate with cross-functional teams to ensure data quality.

Skills

Web Analytics KPIs

SQL

BigQuery

Power BI

Looker Studio

English

German

Job description

Join us on our mission to make education accessible for all.

Strengthen our Marketing Team in full‑time (40 hrs./week) as Digital Marketing Analyst (m/f/d) within Germany remotely or at one of our office locations. The role focuses on turning marketing, web, and CRM data into actionable insights, driving efficiency with AI solutions, and ensuring data quality through cross‑functional collaboration.

Your Responsibilities

• Run end‑to‑end analyses on Web Analytics, Performance Marketing & CRM conversion funnel data to uncover performance drivers, generate insights, and support business decisions.
• Translate insights on user & conversion behaviour into clear, actionable dashboards & reports, empowering marketing & business stakeholders to optimize campaigns, user journeys and site experience.
• Explore, co‑develop, and apply AI‑driven solutions to increase efficiency in analytics, automation and anomaly detection.
• Collaborate with cross‑functional teams (Marketing Intelligence, Performance Marketing, Engineering, Website, Product) to align KPIs, ensure semantic consistency, and maintain data quality across tracking pipelines and shared analytics products.
• Document key analysis logic, dashboard methodologies, and data definitions to ensure sustainability, transparency and knowledge transfer.
• Contribute to internal enablement by helping stakeholders interpret dashboards, use self‑service tools, and develop confidence in working with data.

Your Profile

• Deep understanding of Web Analytics KPIs & event tracking (esp. GA4) with the ability to interpret website user behaviour.
• Strong hands‑on experience in SQL & BigQuery to extract, transform and analyze raw data, connecting top‑of‑funnel user behaviour to bottom‑of‑funnel business results for holistic decision making (Python, dbt are a plus).
• Demonstrated ability to build actionable, easy‑to‑understand dashboards & reports to facilitate data‑driven decisions (Power BI & Looker Studio preferred).
• “AI Mover” mindset with a proactive approach to identifying, testing, and scaling LLM‑assisted data solutions and analytics workflows (e.g. insight generation, automation, code assistance).
• Strong communication skills to collaborate effectively across interdisciplinary teams (Data, Performance Marketing, Website, Product) and translate technical data outputs into clear business impact.
• Ability to work independently, manage cross‑functional requests, prioritize based on business value, and communicate clearly and confidently in both English and German.

We offer

• Be you at IU: We support and empower you to achieve your personal and professional goals. After all, your happiness significantly contributes to a positive and productive environment.
• Work wherever you want… Digitalization is part of our DNA. Decide for yourself which place sparks the most productivity in you. You love remote work? No problem! Would you like to work abroad for a while? Our WorkFlex Benefit makes it possible.
• …and flexible in terms of time: It's your job; we trust you and give you the greatest possible freedom to organise yourself.
• Take your knowledge to a new level: Where else, if not with us? Enjoy free access to all our e‑learning platforms. In addition, we will finance you a complete technology course of your choice.
• Make your journey sustainable: Whether it's a DeutschlandTicket subsidised down to less than 9 € or a Jobrad (bike leasing) offer, enjoy the freedom of mobility for both work and personal activities, while also making an eco‑friendly choice.
• 33 days to rest: Taking breaks is important! In addition to 30 flexible vacation days per year, we also give you an extra day off on your birthday, as well as days off on Christmas Eve and New Year's Eve.

IU International University of Applied Science (IU) is Germany's largest university of applied science – and we are not just an excellent choice for studying, but also an outstanding Great Place to Work®. As an Edutech company, we rely on state‑of‑the‑art technology and data‑driven approaches. That's why AI‑driven voice assistants and other GPT systems have long become part of our daily work routine, helping us to focus on exciting projects. Here at IU over 4,000 employees are dedicated to making a difference.

Become part of our online performance marketing team at Germany's largest university! Advertising and brand marketing are important investments for IU – they need to pay off. We are the team that delivers the best ROI.

Sounds like the perfect job for you? Then apply now! Simple, fast and even without a cover letter. If you have any further questions, please feel free to contact Marina at [e-mail]. Please note that, for data protection reasons, we are not allowed to process email applications.

Actions speak louder than words: We cherish our "Culture of Everyone" and would like to take this opportunity to empathise that we do not tolerate discrimination towards any race, gender, religion, age, sexual orientation or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!