Marketing Creative Director

PUMA SE; Deutschland; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

PUMA SE is seeking a senior creative leader to define and elevate the brand direction and storytelling across products, communications and retail touchpoints. You will establish overarching brand concepts, messaging and visuals, guiding cross-functional teams to ensure a cohesive consumer experience.

Leading global campaigns and key brand moments, you will collaborate with external agencies and internal teams to translate strategy into high-impact creative assets.

Qualifikationen

• Strong ability to translate brand direction into compelling visual narratives.
• Proven track record in driving creative direction and brand elevation.
• Experience in brand and communication creative development.
• Excellent leadership and influencing skills.
• Ability to guide through complex matrix organization and multiple touchpoints.

Aufgaben

• Set brand direction and architecture across platforms.
• Lead look, feel and tone for seasonal/annual brand storytelling.
• Oversee creative frameworks: brand manuals, CI guidelines, logo usage.
• Drive campaigns and cultural moments (e.g., Olympics, sports events).
• Collaborate with Creative Services and Brand Design teams.
• Manage external creative agency partners to execute campaigns.

Kenntnisse

Brand strategy

Creative direction

Leadership

Cross-functional teamwork

Storytelling

Jobbeschreibung

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

YOUR MISSION

• Contribute to the setting of the brand direction and platform (positioning, point of view, character) and brand architecture (framework for clarifying the role of the mother brand, vs sub-brand, collections, individual Bus etc…) Translate the brand direction, platform and architecture into a creative direction for the brand overall and the brand’s key components, visual assets.
• Evolve and elevate our Brand Marketing storytelling and its aesthetics in connection to the brand direction Lead and define the look, feel and tone of the PUMA brand on a seasonal/annual basis, including the overarching key brand messaging and creative, cross-category concepts, stories Own creative oversight and develop topline direction and creative guidelines that will serve as foundation for the full brand experience (from product, to point of sale to communication). This includes defining the communication strategy, frameworks and consumer facing communication of innovations, technologies, sustainability etc.
• Act as a brand representative across all product creation, communication channels and retail channel touchpoints ensuring a cohesive brand representation and consistent consumer experience.
• Oversee the creation of major creative frameworks such as brand manuals, marketing CI guidelines, logo usage and Direct-To-Consumer concepts.
• Lead the creative direction of brand campaigns and global brand cultural moments (e.g., Olympics, F1,…) and inform and steer creative briefs for horizontal topics (e.g., Women’s, Sustainability, Reform, Innovation platforms,…).
• Contribute to the selection and management of all external creative agency partners.
• Design and establish processes to closely integrate consumer insights into the development of the (seasonal/annual) brand direction.
• Collaborate closely with the Creative Services team and Brand Design team.

YOUR TALENT

• Strong strategic thinking with demonstrated ability to translate brand direction and architecture into compelling visual narratives and creative strategies.
• A creative force with a proven track record of driving creative direction and brand elevation in a dynamic and competitive market.
• Experience in brand and communication creative development.
• Leadership and influencing skills.
• Ability to guide and steer through complex matrix organization.
• Proficiency in leading cross-functional teams to deliver cohesive brand experiences across multiple touchpoints.
• Strong understanding of consumer insights and their integration into brand development processes.
• Exceptional communication skills with the ability to articulate and champion creative concepts effectively.
• Experience in managing and collaborating with external creative agency partners to execute brand campaigns and initiatives.
• A visionary mindset with the capacity to anticipate and capitalize on emerging trends and cultural moments.
• Proficient in developing and maintaining brand guidelines and creative frameworks to ensure consistency and authenticity.
• Ability to thrive in a fast-paced environment while maintaining a high level of creativity and attention to detail.
• A passion for innovation, sustainability, and pushing the boundaries of brand storytelling and aesthetics.

This opportunity will be available in fulltime or parttime.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.