Marketing Coordinator (Operations and Project Management)

Pathward, N.A.; Deutschland; Hybrid; EUR 51.000 - 77.000; Vollzeit

Benefits dieser Stelle

Health insurance

401(k) retirement benefits

Life insurance

Disability benefits

Paid time off

Zusammenfassung

Pathward, N.A. is seeking a Marketing Operations Coordinator to orchestrate content workflows and campaign execution across email, web, events, and social channels. You will drive asset delivery, CMS updates, and QA while supporting systems that scale marketing efforts.

You’ll partner with content, design, and demand-gen teams to ensure on-brand execution, data hygiene, and accurate attribution. This hybrid role blends tactical execution with process optimization.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Up to 2+ years’ experience in marketing operations, campaign coordination, or content marketing within a B2B environment.
• Familiarity with marketing automation tools (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
• Experience supporting multi-channel campaigns and managing campaign assets from concept to launch.
• Strong organizational and project management skills; ability to manage multiple campaigns simultaneously.
• Detail-oriented and quality-driven, with strong proofreading and QA skills.
• Proficiency in Excel and comfort working with data-driven metrics.

Aufgaben

• Coordinates the end-to-end execution of integrated B2B campaigns—email, social, digital ads, and events—ensuring all components launch on schedule.
• Partners with content marketing and design teams to traffic creative assets, manage versioning, and ensure on-brand execution across channels.
• Supports campaign setup in marketing automation and CRM platforms (e.g., Marketo, Salesforce) including email builds, landing pages, workflows, and list segmentation.
• Manages campaign calendars, asset libraries, and content repositories to ensure visibility and alignment across teams.
• Assists with publishing and updating digital assets (e.g., blogs, gated content, case studies, webinars) through CMS or marketing automation tools.
• QAs content, links, and creative across all campaign assets prior to launch.
• Tracks and reports on campaign performance—engagement rates, MQL generation, content downloads—and provide insights for optimization.
• Manages timelines, deliverables, and priorities in marketing project management tools (e.g., Workfront, Asana).
• Collaborates closely with demand generation, product marketing, and creative teams to align campaign timing, assets, and messaging.
• Coordinates reviews, feedback, and approvals between stakeholders to keep projects moving smoothly.
• Partners with Product Marketing, Sales and RevOps teams to ensure lead routing, campaign attribution, and reporting accuracy.
• Maintains and updates marketing databases, ensuring data cleanliness, deduplication, and regulatory compliance.
• Maintains data hygiene and segmentation integrity within marketing automation and CRM platforms.
• Ensures campaign tracking and attribution are accurate (UTMs, campaign IDs, lead source fields).
• Supports integration and maintenance of marketing tech tools such as email, analytics, and project management platforms.
• Documents processes and contribute to improving operational workflows to enhance efficiency and scalability.
• Other duties as assigned.

Kenntnisse

Marketing automation

CRM systems

Multi-channel campaigns

Project management

Excel

Ausbildung

Bachelor’s degree in Marketing/ Communications/ Business

Tools

Marketo

HubSpot

Pardot

Salesforce

Jobbeschreibung

We are a hybrid, remote-office company dedicated to growing our talent anywhere!

We have onsite locations in: Sioux Falls, SD, Scottsdale, AZ, Louisville, KY, Troy, MI, Franklin, TN, Easton, PA.

At Pathward, we take tremendous pride in our purpose to create financial inclusion for all™.We area financial empowerment company that works with innovators to increase financial availability, choice, and opportunity for all. We strive to remove barriers that traditional institutions put in the way of financial access, and promote economic mobility by providing responsible, secure, high quality financial products.

We are a team of problem solvers and innovators who celebrate our differences and know that our unique perspectives make us stronger and well-positioned for success. We celebrate, and embrace, our team members through our*HUMBLE*HUNGRY*SMARTapproach, and we believe that we are strongest when we embrace the voices of our employees, customers, partners, and the communities we serve.

About the Role:

The Marketing Operations Coordinator is a key member of the marketing team responsible for orchestrating the operational and content workflows that power our campaigns. You will help execute and optimize campaigns across channels (email, web, events, and social), coordinate marketing project management to ensure timely content publishing and asset delivery, and support the systems that make marketing scalable and data-driven. This role blends tactical marketing execution with systems coordination—perfect for someone who enjoys seeing strategy come to life through process, technology, and creative collaboration.

What You Will Do:

• Coordinates the end-to-end execution of integrated B2B campaigns—email, social, digital ads, and events—ensuring all components launch on schedule.
• Partners with content marketing and design teams to traffic creative assets, manage versioning, and ensure on-brand execution across channels.
• Supports campaign setup in marketing automation and CRM platforms (e.g., Marketo, Salesforce) including email builds, landing pages, workflows, and list segmentation.
• Manages campaign calendars, asset libraries, and content repositories to ensure visibility and alignment across teams.
• Assists with publishing and updating digital assets (e.g., blogs, gated content, case studies, webinars) through CMS or marketing automation tools.
• QAs content, links, and creative across all campaign assets prior to launch.
• Tracks and reports on campaign performance—engagement rates, MQL generation, content downloads—and provide insights for optimization.
• Manages timelines, deliverables, and priorities in marketing project management tools (e.g., Workfront, Asana).
• Collaborates closely with demand generation, product marketing, and creative teams to align campaign timing, assets, and messaging.
• Coordinates reviews, feedback, and approvals between stakeholders to keep projects moving smoothly.
• Partners with Product Marketing, Sales and RevOps teams to ensure lead routing, campaign attribution, and reporting accuracy.
• Maintains and updates marketing databases, ensuring data cleanliness, deduplication, and regulatory compliance.
• Maintains data hygiene and segmentation integrity within marketing automation and CRM platforms.
• Ensures campaign tracking and attribution are accurate (UTMs, campaign IDs, lead source fields).
• Supports integration and maintenance of marketing tech tools such as email, analytics, and project management platforms.
• Documents processes and contribute to improving operational workflows to enhance efficiency and scalability.
• Other duties as assigned.

What You Will Need:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Up to 2+ years’ experience in marketing operations, campaign coordination, or content marketing within a B2B environment.
• Familiarity with marketing automation tools (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
• Experience supporting multi-channel campaigns and managing campaign assets from concept to launch.
• Strong organizational and project management skills; ability to manage multiple campaigns simultaneously.
• Detail-oriented and quality-driven, with strong proofreading and QA skills.
• Proficiency in Excel and comfort working with data-driven metrics.

The responsibilities listed above are not all inclusive and may be changed at any time.

The salary range reflects the minimum and maximum target for a new hire in this role. Individual pay within the range will be determined by multiple factors which can include but are not limited to a candidate’s experience, qualifications, skills, and location. Your recruiter can share more about the specific salary for your location during the hiring process. Ranges may be modified in the future.
This role is also eligible for an annual performance-based incentive opportunity. Pathward offers a comprehensive benefits package for eligible employees, including health insurance, 401(k) retirement benefits, life insurance, disability benefits, paid time off, and more.

Don’t have everything listed under qualifications? If you’re excited about this role but your experiences don’t match exactly to everything in the posting, we encourage you to apply anyway. You may be just the right candidate for this or other Pathward roles. Pathward is an equal employment opportunity employer and considers candidates for roles without regard to their race, sex, national origin, ethnicity, age, disability or any other category protected by law.

Who we are:

Our commitment to inclusion is woven into our DNA. We believe that we are strongest when we embrace the voices of our employees, customers, partners, and the communities we serve.

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, transgender status, pregnancy, national origin, age (age 40 and over), disability, genetic information, marital status, hair texture or hairstyle, ancestry, service in the uniformed services, protected veteran status, status as a victim of domestic violence or any other class protected by federal, state and local laws.

Please click here to learn more about our benefits and review information about our Privacy Policy, Affiantive Action Plan and other notices. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. For assistance completing an application, please contact a Pathward People & Culture Representative by emailing – [e-mail]

Please click here to view Pathward's Applicant Privacy Notice.

Applications will be accepted for a minimum of 3 days after posting, and there is no predetermined date by which applications should be submitted.

Knowingly submitting false information will result in disqualification for consideration of future positions, termination of employment and forfeiture of other rights.

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