Marketing Analytics Manager (m/f/d)

METRO Markets; Düsseldorf; Hybrid; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A leading online marketplace in Düsseldorf is seeking a Marketing Analytics Manager to develop marketing measurement frameworks and analyze performance across channels. Ideal candidates will have 3–5 years of experience in marketing analytics, strong SQL skills, and proficiency in tools like GA4 and Looker Studio. This role offers innovative career opportunities in a hybrid working environment with a diverse team.

Leistungen

Flexible working hours

Hybrid work model

A diverse and vibrant international environment

Qualifikationen

• 3–5 years of experience in marketing analytics, digital analytics, or media measurement.
• Strong analytical foundation with experience in attribution modeling.
• Solid SQL skills and familiarity with data modeling tools.
• Proficiency with web analytics tools and marketing performance datasets.
• Understanding of statistical and probabilistic modeling.
• Strong business acumen and ability to connect insights to marketing strategy.

Aufgaben

• Develop and maintain marketing measurement frameworks.
• Design and implement data models to support performance analysis.
• Build and evaluate attribution models.
• Analyze effectiveness and ROI of media channels.
• Collaborate for actionable budget allocation recommendations.
• Develop and automate dashboards to visualize marketing KPIs.
• Ensure data quality and accuracy.

Kenntnisse

Attribution modeling

LTV analysis

Incrementality testing

SQL

Web analytics tools (GA4)

Statistical modeling

BI tools (Looker Studio)

Jobbeschreibung

Overview

Online marketplaces have never been this awesome.

We are looking for a Marketing Analytics Manager to join our Web Analytics team and help us measure, model, and optimize marketing performance across channels. The ideal candidate combines strong analytical skills with hands-on experience in data engineering and marketing measurement frameworks — turning complex data into actionable insights that drive growth.

Responsibilities

• Develop and maintain marketing measurement frameworks (attribution, incrementality testing, LTV modeling, cohort analysis).
• Design and implement data models (SQL, Dataform) that support performance analysis across marketing channels and user journeys.
• Build and evaluate attribution models, including rule-based and algorithmic (e.g., Markov chain, Shapley) approaches.
• Analyze the effectiveness and ROI of paid, owned, and earned media, identifying opportunities for optimization.
• Collaborate with channel managers to translate analytical findings into actionable recommendations for budget allocation and campaign optimization.
• Develop and automate dashboards and reports (e.g., Looker Studio) to visualize marketing KPIs.
• Ensure data quality, accuracy, and consistency across multiple sources (GA4, GTM, BigQuery, ClickHouse).

You\'ve got

• 3–5 years of experience in marketing analytics, digital analytics, or media measurement.
• Strong analytical foundation with proven experience in attribution modeling, LTV analysis, and incrementality testing.
• Solid SQL skills and familiarity with data modeling tools (Dataform or similar).
• Proficiency with web analytics tools (GA4) and marketing performance datasets.
• Understanding of statistical and probabilistic modeling (e.g., Markov chains, contribution analysis).
• Experience with BI tools (Looker Studio or similar) and ability to communicate insights clearly.
• Strong business acumen and ability to connect data-driven insights to marketing strategy and ROI.

We\'ve got

• Innovative product and exciting career opportunities in an agile environment with a start-up mentality
• A diverse and vibrant international environment of 70+ different nationalities
• Flexible working hours and hybrid working with also flexible home office policy

We create the future of B2B commerce by giving business relationships a platform. Our marketplace enables millions of business owners all over the world to focus on what they do best – delight others.