Manager, Market Research

AstraZeneca GmbH; München; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

AstraZeneca is seeking a Manager Market Research to lead strategic market research projects within the German commercial organization. The role focuses on supporting the Director Commercial Operations and coordinating qualitative and quantitative studies across indications, delivering insights to drive growth.

The position emphasizes collaboration with Marketing, Sales, and Global teams, leveraging data-driven strategies and AI-powered approaches to enhance business outcomes while maintaining

Qualifikationen

• Master's/Bachelor's degree (or equivalent).
• Experience in healthcare/pharma market research and ability to design/manage quantitative/qualitative studies.
• Deep understanding of market research approaches; understanding AI usage.

Aufgaben

• Lead qualitative and quantitative market research studies aligned with Marketing and Sales needs.
• Develop market intelligence capabilities within the sales/marketing org.
• Generate reports of findings and present to senior management and brand teams.
• Collaborate with Global and International teams to define needs and projects.
• Support global market research projects with a German perspective.

Kenntnisse

Market research

Data analytics

Presentation skills

Stakeholder engagement

Project management

Ausbildung

Master's/Bachelor's degree

Tools

IQVIA

Jobbeschreibung

This is what you will do:

The Manager Market Research is an office-based role within the German commercial organization. The incumbent will support the Director Commercial Operations and lead strategic Market Research projects and initiatives across all indications. The position reports to the Director Commercial Operations.

You will be responsible for:

• Lead and co-ordinate qualitative and quantitative primary and secondar market research studies in-line with needs from Marketing and Sales Dept.
• Develop the market intelligence capabilities within the sales and marketing organization
• Act as expert with professional knowledge in relevant market research data and data bases (IQVIA and/or others)
• Analyze, evaluate, and monitor the market positioning of Alexion and competitor products
• Identifying market and company trends and articulating how these translate into growth opportunities for our clients
• Generate reports of findings and present these to senior management and brand teams
• Inspire the Sales Leadership Team and Marketing Leadership with meaningful insights and best practices across indications and teams
• Develop effective business intelligence strategies and analytics solutions, in partnership with Marketing
• Analyze consumer preferences to determine the potential sales of a product or service
• Partner with Global and International to define needs and projects
• Support global market research projects and bring in German needs and perspective
• Partner with all relevant functions to ensure inclusion of all perspectives and needs and improve outcome and impact
• Ensure that a high level of expertise and excellence in customer service is delivered to all customers.
• Works with the highest degree of professionalism and in accordance with the company's code of Ethics and Business Conduct
• Report pharmacovigilance information according to Alexion procedures

You will need to have:

• Master's/Bachelor's degree (or equivalent); preferably in physical, natural, or biological science, medicine, mathematics, economics, or business
• Work experience in healthcare or pharmaceutical market research with ability to design and manage quantitative and/or qualitative market research studies
• Requires deep understanding in market research approaches
• Understanding in the usage of AI
• Ability to interact frequently with outside customers at various management levels and functional peer groups
• Ability to gain cooperation of others, conducting presentations of technical information concerning specific projects
• Highly numerate with strong analytical skills and a strong attention to detail
• Capabilities in Project management
• Able to work collaboratively and flexibly to support the execution of projects within a team environment and meeting all internal and external deadlines
• Good team player with strong interpersonal skills
• Motivated and able to demonstrate initiative
• Interest in consulting, healthcare in general, and the pharmaceutical industry

We would prefer for you to have:

• Should have ability to attend, understand and participate in international meetings conducted in English.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.