Manager Loyalty & Membership Global E-Commerce

PUMA Gruppe; Herzogenaurach; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

PUMA Gruppe seeks a Manager Loyalty & Membership Global E-Commerce to drive the loyalty and membership program across global markets, delivering measurable business impact through data-driven engagement strategies.

You will analyze customer behavior, support market rollouts, define new features, and partner with CRM, ecommerce and external vendors to optimize member experience and retention. Strong stakeholder management is essential.

Qualifikationen

• Experience in loyalty, CRM or membership programs across retail/ecommerce.
• Strong ability to translate data insights into engagement tactics.
• Proven track record of global program rollout and cross-functional collaboration.

Aufgaben

• Manage and optimize loyalty and membership programs across global markets.
• Analyze customer behavior and program performance to find optimization opportunities.
• Support rollout of loyalty programs to new markets with regional teams.
• Define and launch new global features and engagement mechanics.
• Develop partnerships to increase member value and engagement.
• Collaborate with brand, marketing and commercial teams on activations and campaigns.
• Work with CRM and ecommerce teams to drive lifecycle communications and retention.
• Monitor KPIs and provide actionable recommendations.

Kenntnisse

Loyalty programs

CRM systems

Customer engagement

Stakeholder management

Data analysis

Project management

SAP Emarsys

Antavo

Ausbildung

Bachelor's degree in Marketing/Business

Tools

SAP Emarsys

Antavo

Jobbeschreibung

Manager Loyalty & Membership Global E-Commerce

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy.

This is an exciting opportunity to play a key role in growing a global loyalty and membership program, helping to create meaningful customer relationships and deliver measurable business impact through data-driven engagement strategies.

• Manage andoptimisethe loyalty and membership programacross globalmarkets, continuously improving member engagement,retentionand commercial performance
• Analysecustomerbehaviourand program performance toidentifyopportunities foroptimisationacross member journeys, rewards,benefitsand communications
• Support the rollout of the loyalty program into new markets, coordinating with regional teams and cross-functional stakeholders to ensure successful implementation
• Help define and launch new global program features, benefits and engagement mechanics that enhance the member value proposition
• Identify,developand manage strategic partnerships that createadditionalvalue for members and strengthen the overall loyalty ecosystem
• Collaborate with brand,marketingand commercial teams to deliver member-exclusive activations, experiences and campaigns that increase engagement and advocacy
• Work closely with CRM teams to develop targeted member communications and lifecycle journeys that drive participation and retention
• Partner with Ecommerce,techand external vendors to support platform enhancements, featurereleasesand ongoing program improvements
• Monitor and report on key program KPIs, providing insights and recommendations to improve performance
• Stay informed on loyalty,membershipand customer engagement trends, bringingnew ideasand best practices into the business.
• Several years of experience working within loyalty, CRM, customerengagementor membership programs, ideally within retail, ecommerce, fashion, lifestyle orsportstyleenvironments.
• Strong understanding of loyalty program mechanics, customer retentionstrategiesand customer lifecycle management.
• Experience managingglobalprojects and coordinating multiple stakeholders across different teamsand locations.
• Analytical mindset with experience using data and customer insights toidentifyopportunities and measure performance.
• Comfortable working with CRM and loyalty technology platforms and collaborating with technical teams on implementations and enhancements.Experience with SAPEmarsysand/ orAntavois a plus.
• Strongorganisationalskills and attention to detail, with the ability to manage multiple priorities simultaneously.
• Excellent communication and stakeholder management skills.
• Commercially minded, with an understanding of how loyalty programs contribute to customer value,retentionand business growth.
• Proactive and curious, with a willingness to test, learn and continuously improve program performance.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg. Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward. And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!