Manager Campaign & Content Creation (2-Year Fixed-Term Maternity Cover) (f/m/d)

smart Europe GmbH; Leinfelden-Echterdingen; Vor Ort; EUR 60.000 - 90.000; Vollzeit

Zusammenfassung

smart Europe GmbH is seeking an experienced content and campaign leader to drive creative marketing across channels. You will manage a small internal team, collaborate with PMMs and external agencies, and optimize content production workflows while maintaining top quality and brand consistency.

The role requires 5+ years in content/campaign roles, 2+ years leading teams, a marketing/communications degree, and strong English communication skills.

Qualifikationen

• 5+ years of experience in content creation, campaign management or marketing communication
• 2+ years of experience leading and mentoring teams
• Bachelor’s or Master’s degree in Marketing, Communications, Media, or a related field
• Fluent in English; experience in international teams is a plus

Aufgaben

• Lead the creative development of marketing campaigns and content across channels, ensuring alignment with brand strategy and messaging
• Oversee the full content production lifecycle—from concept to delivery—maintaining high standards of creative excellence
• Manage a small in-house team, mentoring and enhancing their capabilities in campaign management and content creation
• Collaborate with Product Marketing Managers (PMM) and creative specialists to ensure cohesive storytelling and campaign impact
• Drive process optimization and automation to scale content creation efficiently while maintaining quality
• Supervise and steer external agencies, from evaluation and selection to execution and performance review
• Develop and manage the content production budget, ensuring optimal resource allocation and cost-effectiveness
• Manage asset creation and utilization across internal platforms and stakeholder needs
• Prioritize projects based on strategic relevance, resource capacity, and budget constraints
• Foster a culture of continuous improvement and innovation in creative output, maximizing brand recognition and engagement

Kenntnisse

Content creation

Campaign management

Marketing communications

Cross-functional teams

Budget management

English fluent

Content automation tools

Strategic thinking

Ausbildung

Bachelor’s or Master’s degree in Marketing, Communications, Media

Tools

Content automation tools

Jobbeschreibung

We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.

Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric! We aim to transform into a leading player in urban premium, electric & connected mobility provider.

Are you a forward thinker too? Then join us now!

Your responsibilities

• Lead the creative development of marketing campaigns and content across channels, ensuring alignment with brand strategy and messaging
• Oversee the full content production lifecycle—from concept to delivery—maintaining high standards of creative excellence
• Manage a small in-house team, mentoring and enhancing their capabilities in campaign management and content creation
• Collaborate closely with Product Marketing Managers (PMM) and creative specialists to ensure cohesive storytelling and campaign impact
• Drive process optimization and automation to scale content creation efficiently while maintaining quality
• Supervise and steer external agencies, from evaluation and selection to execution and performance review
• Develop and manage the content production budget, ensuring optimal resource allocation and cost-effectiveness
• Manage asset creation and utilization across internal platforms and stakeholder needs
• Prioritize projects based on strategic relevance, resource capacity, and budget constraints
• Foster a culture of continuous improvement and innovation in creative output, maximizing brand recognition and engagement

What you bring along

• Bring 5+ years of experience in content creation, campaign management, or marketing communication—ideally within an OEM or creative agency setting
• Possess 2+ years of experience leading and mentoring teams, with a proven ability to foster talent and drive performance
• Hold a Bachelor’s or Master’s degree in Marketing, Communications, Media, or a related field
• Be passionate about building impactful brand experiences and have a strong understanding of creative production processes
• Be skilled in managing cross-functional teams and agency partners, ensuring seamless collaboration and high-quality outputs
• Be comfortable balancing creative vision with operational efficiency, and thrive in a fast-paced, deadline-driven environment
• Have hands-on experience with content automation tools and scalable production workflows
• Be a strategic thinker with a keen eye for detail and brand consistency across touchpoints
• Have excellent budget management and prioritization skills, optimizing resources for maximum value
• Be fluent in English and ideally bring experience in working across international teams or markets

We're building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.

We're creating a culture where personal and professional growth are as important as business growth. Together with us, you will build a diverse and inclusive environment where you feel you belong to.

We empower you to have ownership over work!