Lead Product Strategy

RxREVU, Inc.; Berlin; Hybrid; EUR 90.000 - 125.000; Vollzeit

Benefits dieser Stelle

Pension scheme

Berlin relocation support

Hybrid working model

HelloFresh box discounts

Learning & development budget

German language learning budget

HelloFresh Academy

Mental health support

Transportation perks

Gym access

Zusammenfassung

HelloFresh is seeking a Lead - Menu Strategy to drive strategic improvements in our value-added products portfolio, focusing on premium offerings and recipe customization that boost retention and monetization. You will report to the Director of Product Strategy - Menu within the Global Product Strategy and Operations team and work with Product Development Managers across global units.

You will lead the roadmap for value-added products, advance customization across 10+ markets, and redefine

Qualifikationen

• Bachelor's degree with a strong academic record.
• 5+ years of working experience in product management, analytics, and product development.
• Analytical mindset with knowledge of experimentation methodologies.
• Leadership and collaboration across teams to drive objectives.
• Growth mindset and a rigorous pragmatic approach.

Aufgaben

• Lead the value-added products roadmap across global markets and drive monetization performance.
• Drive the customization strategy to expand the assortment in 10+ markets, delivering growth and profitability.
• Build systems for sharing and scaling best-performing customization types across business units.
• Redefine the surcharge recipes strategy to grow average order value and positioning as premium.
• Collaborate with Tech on upselling initiatives through improved UI and discovery of value-added products.

Kenntnisse

Product management

Analytics

Experimentation

Leadership

Cross-functional collaboration

Ausbildung

Bachelor's degree

Tools

A/B testing

Jobbeschreibung

The role

We are looking for a high-calibre Lead - Menu Strategy to drive strategic, global improvements in our value-added products portfolio, focusing on premium offerings and recipe customization that leads to higher retention and improved monetization performance. In this role, reporting to the Director of Product Strategy - Menu within the Global Product Strategy and Operations team, you will work closely with Product Development Managers across our global business units to expand our customization capabilities and coverage, introduce new premium concepts that excite our customers, and increase basket sizes through more food items ordered. This is an exciting opportunity for Product Managers with strong analytical abilities to drive the Global team's future product strategy.

What you'll do

Lead the value-added products roadmap, ensuring alignment with stakeholders across HelloFresh Group's meal kits business and driving monetization (AOV) performance

Drive our customization strategy to support expanding our customization assortment in 10+ markets, delivering on ambitious growth and profitability objectives:

• Identify and implement mid-term multi-market customization opportunities based on commercial potential and consumer relevance, such as tailoring recipes to different dietary needs or enabling multi-ingredient customization at scale.
• Build systems for efficient sharing and scaling of best-performing customization types across our different business units
• Analyze the performance of existing customization types and create business cases and improvement plans to drive commercial growth within our current offering.

Redefine our surcharge recipes strategy to define a clear value proposition and grow average order value:

• Review existing portfolio and current positioning and create a new strategy to reposition our surcharge recipe portfolio that feels premium and customers engage with
• Develop hypotheses and testing frameworks to validate new premium concepts, pricing sensitivity, and menu composition changes.
• Analyze the performance of different surcharge recipe initiatives such as pricing changes, assortment expansion and new premium ingredients.

Collaborate with Tech on upselling initiatives through improved UI, better discovery of value-added product portfolio, and cross-selling products that lead to incremental improvements in average order value.

What you'll bring

• Bachelor's degree with a strong academic record.
• Relevant 5+ years of working experience in product management, analytics, and product development
• High calibre profile: you are a fast learner, a top performer and want to take on a new exciting challenge
• Analytical mindset: you are great with numbers and have strong analytical logic and rigor, with knowledge of experimentation methodologies and statistics.
• Top notch ways of working: you set the bar really high in terms of collaboration and what good looks like with strong people and communication skills
• Leadership: You can rally teams around common objectives and set up teams for success
• Growth mindset and a "learning never stops" attitude
• Ability to work through tough problems with a rigorous and pragmatic approach

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!