Lead Marketing Commercialisation Manager

Convera; Deutschland; Vor Ort; EUR 110.812 - 145.806; Vollzeit

Zusammenfassung

Convera is seeking a results-driven Lead Marketing Commercialisation Manager to own end-to-end GTM for new products and features, delivering adoption, scalability, and measurable revenue impact. You will collaborate with Product, Sales, Enablement, Operations, Creative, and external stakeholders to ensure launches are executed with precision.

The role combines strategic thinking with hands-on execution in a fast-paced, cross-functional environment, spanning segmentation, readiness scorecards,

Qualifikationen

• Bachelor’s degree or equivalent experience required.
• 5+ years of experience in GTM operations, program/project management, commercialization, product operations, or marketing.
• Proven track record of launching and scaling products, features, or propositions.
• Strong project management skills, with experience leading complex, cross-functional initiatives.
• Excellent communication and stakeholder management skills across diverse teams (Product, Sales, CS, UX, Legal, Ops).
• Analytical mindset with the ability to translate data and insights into actionable recommendations.
• Highly organized, proactive, and able to manage multiple concurrent projects.

Aufgaben

• Own and drive GTM commercialization.
• Act as the central orchestrator for product and feature launches, managing timelines, dependencies, and cross-functional alignment.
• Develop and maintain scalable GTM frameworks, including launch checklists, readiness scorecards, and phased rollout plans.
• Define target segments, adoption goals, and success metrics for each launch.
• Manage budgets, timelines, and resources to ensure efficient and effective delivery.
• Enable go-to-market readiness.
• Coordinate launch deliverables across Product Marketing, Content, Brand, Sales Enablement, and Sales teams.
• Lead GTM readiness meetings, proactively identify risks, and manage go/no-go decisions.
• Partner with Sales and Enablement to ensure teams are equipped with the right messaging, tools, and materials.
• Serve as the primary point of contact for GTM-related questions on new launches.
• Support customer rollout and adoption.
• Collaborate with Product and Sales to identify pilot customers and run early adopter programs.
• Gather and synthesize customer feedback to refine positioning and improve launch readiness.
• Monitor adoption trends and support field teams in prioritizing rollout efforts.
• Measure impact and optimize performance.
• Define and track success metrics (adoption, activation, usage, early revenue signals).
• Partner with Data and Analytics teams to monitor performance, identify friction points, and recommend improvements.
• Build dashboards and provide regular updates to leadership on commercialization performance.
• Continuously improve GTM processes.
• Capture learnings and lead post-launch retrospectives to refine workflows.
• Build repeatable, scalable GTM processes across the product portfolio.
• Drive accountability and alignment across Product, Sales, Marketing, and Operations.

Kenntnisse

GTM operations

Program/Project management

Commercialization

Product operations

Marketing

Cross-functional collaboration

Analytical mindset

Ausbildung

Bachelor’s degree or equivalent experience

Jobbeschreibung

Lead Marketing Commercialisation Manager – United Kingdom (Remote)

About the role

Convera is looking for a results-driven Lead Marketin g Commercialisation Managerto join our Marketing organization. In this role, you will lead the end-to-end go-to-market (GTM) commercialization of new products, features, and capabilities—ensuring strong adoption, scalability, and measurable revenue impact. This position is ideal for someone who combines strategic thinking with hands‑on execution and thrives in a fast‑paced, cross‑functional environment. You will partner closely with Product, Sales, Enablement, Operations, Creative, and external stakeholders to ensure every launch is executed with precision and delivers business results.

Whatyou’ll do

• Own and drive GTM commercialization
• Act as the central orchestrator for product and feature launches, managing timelines, dependencies, and cross‑functional alignment
• Develop andmaintainscalable GTM frameworks, including launch checklists, readiness scorecards, and phased rollout plans
• Define target segments, adoption goals, and success metrics for each launch
• Manage budgets, timelines, and resources to ensure efficient and effective delivery
• Enable go-to-market readiness
• Coordinate launch deliverables across Product Marketing, Content, Brand, Sales Enablement, and Sales teams
• Lead GTM readiness meetings, proactivelyidentifyrisks, and manage go/no-go decisions
• Partner with Sales and Enablement to ensure teams are equipped with the right messaging, tools, and materials
• Serve as the primary point of contact for GTM-related questions on new launches
• Support customer rollout and adoption
• Collaborate with Product and Sales toidentifypilot customers and run early adopter programs
• Gather and synthesize customer feedback to refine positioning and improve launch readiness
• Monitor adoption trends and support field teams in prioritizing rollout efforts
• Measure impact andoptimizeperformance
• Define and track success metrics (adoption, activation, usage, early revenue signals)
• Partner with Data and Analytics teams tomonitorperformance,identifyfriction points, and recommend improvements
• Build dashboards and provide regular updates to leadership on commercialization performance
• Continuously improve GTM processes
• Capture learnings and lead post-launch retrospectives to refine workflows
• Build repeatable, scalable GTM processes across the product portfolio
• Drive accountability and alignment across Product, Sales, Marketing, and Operations

What you bring

Required qualifications

• Bachelor’s degree or equivalent experience
• 5+ years of experience in GTM operations, program/project management, commercialization, product operations, or marketing
• Proventrack recordof launching and scaling products, features, or propositions
• Strong project management skills, with experience leading complex, cross‑functional initiatives
• Excellent communication and stakeholder management skills across diverse teams (Product, Sales, CS, UX, Legal, Ops)
• Analytical mindset with the ability to translate data and insights into actionable recommendations
• Highly organized, proactive, and able to manage multiple concurrent projects

Nice to have

• Project Management certification (e.g., PMP, Prince2, Agile)
• Experience in financial services, payments, or technology environments
• Strong problem-solving skills and ability to navigate ambiguity
• Experience driving acquisition, adoption, and customer growth initiatives
• Familiarity with GTM frameworks, enablement tools, and product analytics platforms
• Experience with customer feedback programs (beta programs, CABs, etc.)
• Exposure to pricing, packaging, or segmentation strategies