Lead Marketer, Field Marketing DACH

Hubspot; Remote; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A leading marketing technology firm is seeking a Lead Marketer for Field Marketing in DACH. This role is pivotal in executing high-impact in-person and virtual events to drive pipeline growth. Responsibilities include event management, collaboration with sales teams, and producing localized content. Ideal candidates should have proven experience in event execution within B2B SaaS areas, along with native German fluency and excellent English skills. Join a dynamic team focused on innovation and growth.

Qualifikationen

• Proven experience in hands‑on event execution and field marketing within B2B SaaS environments.
• Strong relationship‑building skills with sales teams, with ability to work collaboratively in SLA‑driven models.
• Exceptional project management and logistics coordination abilities for managing multiple simultaneous events.
• Data‑oriented with ability to track event performance and pipeline attribution.

Aufgaben

• Execute all in‑person events for DACH including Connect events, Engage events, and Delight events.
• Serve as daily marketing contact for DACH sales teams and manage event invitation processes.
• Drive speaker recruitment and overall participation in events for awareness building.
• Produce localized content for events including presentation materials and promotional collateral.
• Manage logistics for all field activations including prospect lunches and regional sales events.

Kenntnisse

Event execution

Relationship building

Project management

Data orientation

Native German fluency

Excellent English

Jobbeschreibung

However you identify or whatever your path here, please apply if you see a position that makes your heart skip a beat. Come join us and help us build a global company where we're all proud to belong.

As a Lead Marketer, Field Marketing in DACH, you will be the primary marketing liaison for regional sales and customer success teams while executing high‑impact in‑person and virtual events that drive pipeline growth. Being part of the EMEA Marketing team's Field Marketing function, your primary responsibility will be to own all event execution in DACH while serving as the regional pod champion.

A key component of this role is hands‑on event management, from third‑party sponsorships to HubSpot owned events, while maintaining daily collaboration with DACH sales and customer success leaders. Reporting to the Senior Manager of Field Marketing EMEA, you will lead your regional pod (working alongside Revenue Marketing and Integrated Marketing colleagues) to ensure unified execution on campaigns and continuous market intelligence sharing.

You will be the boots‑on‑the‑ground marketer who brings marketing programs to life in DACH through events, customer programs, and direct sales enablement.

Responsibilities

• Execute all in‑person events for DACH including Connect events, Engage events, Delight events, Exchange programs, and manage third‑party event sponsorships.
• Serve as daily marketing contact for DACH sales teams, managing event invitation processes, coordinating sales participation, and maintaining SLA commitments.
• Drive speaker recruitment, customer panel coordination, and overall participation in events for awareness building.
• Coordinate regional pod activities, ensuring Revenue Marketing and Integrated Marketing colleagues have local market insights and sales alignment for their programs.
• Produce localized content for events including presentation materials, booth assets, and promotional collateral adapted for German‑speaking audiences.
• Manage logistics for all field activations including prospect lunches, brand moments, and regional sales events.
• Track and report subregional performance on deals, pipeline, and MRR generated through field marketing initiatives.

Qualifications

• Proven experience in hands‑on event execution and field marketing within B2B SaaS environments.
• Strong relationship‑building skills with sales teams, with ability to work collaboratively in SLA‑driven models.
• Exceptional project management and logistics coordination abilities for managing multiple simultaneous events.
• Experience building speaker programs and recruiting executive speakers.
• Native German fluency with excellent English for cross‑regional collaboration.
• Comfortable being the regional "operator" who ensures programs execute flawlessly on the ground.
• Self‑starter with ability to manage vendor relationships, venue coordination, and event production details.
• Data‑oriented with ability to track event performance and pipeline attribution.
• We welcome diverse perspectives and encourage applicants to apply even if their experiences don't perfectly align with every requirement.

We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

HubSpot, Inc. is an equal opportunity employer. As a federal contractor, we take affirmative action to ensure equal opportunity and all candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.

To assist HubSpot in its commitments and compliance with federal and state record‑keeping, reporting and other legal requirements, you are invited to provide the following information. In accordance with applicable law, we may also use the information in an aggregated, anonymous form to help us improve diversity at HubSpot.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or affect your candidacy in any way. Any information that you do provide will be recorded and maintained in a confidential file.

About HubSpot

HubSpot (NYSE: HUBS) is an AI‑powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer‑obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.

Recognized globally for our award‑winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.