Internship - Marketing Data Analysis (m/f/d)

Alpitronic; München; Hybrid; EUR 8.900 - 13.000; Teilzeit

Benefits dieser Stelle

Lunch provided

Internship allowance

Gadgets

Zusammenfassung

Alpitronic in Munich offers a Marketing/Content Analytics internship for students. You will conduct keyword research, support content strategy, and gather input from stakeholders to keep messaging accurate.

You will collaborate with writers and developers, monitor website performance, and derive recommendations to improve engagement and conversions. Excellent English is required; German or Italian is a plus.

Qualifikationen

• Currently pursuing studies in Marketing, Communications, Business, Data/Analytics or a related field.
• Prior internship or project experience in marketing, content or analytics preferred; no extensive professional experience required.
• Strong analytical mindset and interest in developing SEO/data analysis skills (e.g. keyword research, competitive analysis, performance tracking).
• Comfortable working with spreadsheets/data tools (Excel, Google Sheets).
• Good written communication for structuring findings and drafting content.
• Strong organizational skills and attention to detail, collaborative mindset with openness to feedback in a dynamic work environment.
• Excellent command of English; proficiency in German or Italian as a plus.

Aufgaben

• Conduct keyword research and competitor analysis to align with SEO/GEO best practices and our content strategy.
• Gather input from internal stakeholders and maintain the claims register, ensuring accurate and up-to-date messaging.
• Identify content opportunities and emerging topics to improve user engagement, website performance and conversion rates.
• Collaborate with writers, developers and relevant stakeholders to support the creation and publication of high-quality digital content.
• Track and analyze website performance metrics (e.g. organic traffic, keyword rankings, and AI search visibility) and derive recommendations for ongoing content optimization.

Kenntnisse

Analytical mindset

Excel/Sheets

Written communication

Organizational skills

Team collaboration

English proficiency

German/Italian

Ausbildung

Marketing/Communications/Business/Data Analytics studies

Tools

Excel

Google Sheets

Jobbeschreibung

YOUR RESPONSIBILITIES

• Conduct keyword research and competitor analysis to align with SEO/GEO best practices and our content strategy
• Gather input from internal stakeholders and maintain the claims register, ensuring accurate and up-to-date messaging
• Identify content opportunities and emerging topics to improve user engagement, website performance and conversion rates
• Collaborate with writers, developers and relevant stakeholders to support the creation and publication of high-quality digital content
• Track and analyze website performance metrics (e.g. organic traffic, keyword rankings, and AI search visibility) and derive recommendations for ongoing content optimization

YOUR QUALIFICATIONS & SKILLS

• Currently pursuing studies in Marketing, Communications, Business, Data/Analytics or a related field
• Prior internship or project experience in marketing, content or analytics preferred; no extensive professional experience required
• Strong analytical mindset and interest in developing SEO/data analysis skills (e.g. keyword research, competitive analysis, performance tracking)
• Comfortable working with spreadsheets/data tools (Excel, Google Sheets)
• Good written communication for structuring findings and drafting content
• Strong organizational skills and attention to detail, collaborative mindset with openness to feedback in a dynamic work environment
• Excellent command of English; proficiency in German or Italian as a plus

OUR COMMITMENT

• A unique internship experience in an innovative working environment and in a young, dynamic team
• High-tech projects in the future field of electric mobility
• Internship allowance (unless otherwise contractually agreed for school or university internships)
• Lunch provided by the company and gadgets