International Influencer Marketing Manager (m/f/d)

yfood Labs GmbH; München; Hybrid; EUR 65.000 - 92.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Workation in EU countries

30 days paid vacation

Public transport subsidy €30/month

Bike leasing via JobRad

Product tasting via Sensory Team

Zusammenfassung

yfood Labs GmbH is seeking an International Influencer Marketing Manager to expand our presence across new markets and lead scalable collaborations with agencies and partners. The role focuses on building influencer ecosystems that support brand awareness and commercial impact in multiple countries.

You will shape local ecosystems in markets such as Spain, Portugal, Poland, and the Czech Republic, while reporting KPIs, crafting briefs, and driving performance-driven activations across social

Qualifikationen

• Degree in Marketing, Communications, Business or related field.
• 2–4 years’ influencer marketing experience in intl or multi-market environments.
• Proven agency/partner management with strong social media knowledge.
• Excellent intercultural communication and collaboration skills.
• Fluent English; Spanish/Portuguese at C2 is a plus.

Aufgaben

• Manage influencer campaigns across multiple international markets, ensuring alignment with KPIs and brand standards.
• Build scalable influencer structures and collaborate with agencies and partners.
• Source and manage end-to-end campaigns with influencers on Instagram, YouTube, Twitch and TikTok.
• Develop creative briefs and track performance, sharing insights with stakeholders.
• Support affiliate campaigns, discount codes, whitelisting, and paid influencer media when relevant.

Kenntnisse

Agency management

Cross-cultural comms

KPI reporting

English fluency

Spanish/Portuguese

Hands-on

Independent worker

Ausbildung

Degree in Marketing/Communications/Business

Tools

Instagram

TikTok

YouTube

Twitch

Jobbeschreibung

YOUR MISSION

Ready to rethink nutrition? At yfood, we've been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we've created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas. If you want to be part of a dynamic team that’s revolutionising the food industry, yfood is the place for you.

Your responsibilities as an International Influencer Marketing Manager

As an International Influencer Marketing Manager, you will play a key role in expanding yfood’s presence across new and emerging international markets.
You will be responsible for building scalable influencer marketing structures, managing external agencies & partners, and driving influencer collaborations that strengthen brand awareness and commercial impact across multiple countries.
This is a highly entrepreneurial role offering the opportunity to help establish yfood in new markets such as Spain, Portugal, Poland, and the Czech Republic. You will shape local influencer ecosystems from the ground up while contributing to yfood’s international growth story.

• Take ownership of managing and developing relationships with external influencer agencies across multiple international markets, ensuring campaigns are executed in line with yfood’s internal processes, quality standards, KPIs, and reporting expectations.
• Support the launch and growth of new international markets by collaborating closely with local partners, agencies, and influencers across countries such as Spain, Portugal, Poland, and the Czech Republic.
• Serve as the main point of contact for agency and partner management, alignment, and performance monitoring, while helping to establish scalable influencer marketing structures.
• Identify, source, and manage end-to-end influencer campaigns as a support across international growth markets, working with influencers of all sizes on Instagram, YouTube, Twitch, and TikTok to build strong and diverse communities aligned with the yfood brand.
• Develop creative campaign concepts and briefs that enable influencers to produce authentic, high-performing content.
• Track, analyse, and optimise campaign performance and KPIs, while sharing insights, learnings, and best practices with internal stakeholders and external partners.
• Support performance-driven initiatives such as affiliate collaborations, discount code tracking, whitelisting/paid amplification, and influencer-led paid media campaigns where relevant.

WHAT YOU NEED TO SUCCEED

Your skills as an International Influencer Marketing Manager

• A degree in Marketing, Communications, Business, or a related field.
• 2-4 years of experience in influencer marketing, ideally within an international or multi-market environment.
• Proven experience managing agencies, influencers, and external partners, combined with a strong understanding of the international social media and influencer landscape, particularly across Instagram, TikTok, YouTube, and Twitch.
• Strong intercultural communication skills and the ability to collaborate effectively with people from diverse cultural backgrounds. You have a strong sensitivity to cultural differences, local trends, and market-specific consumer behaviour.
• A hands-on mentality and the ability to work independently in a fast-paced, dynamic environment. You are confident working with KPIs, campaign reporting, and performance-driven influencer marketing initiatives.
• Fluent English and Spanish/Portuguese skills (C2 level); and additional European languages are considered beneficial

WHAT DRIVES US

We're a little different, and that's exactly what makes us who we are

• Passion: We're passionate about what we do. Full of energy, optimism, and hungry for what's next.
• Responsibility: We have each other's backs, take responsibility, and give it our all when it really matters.
• Professionalism: We take our work seriously, but not ourselves too much. We're open, straightforward, and always on equal footing. No bullshit, no egos. Just teamwork.
• Innovation: We prefer "Why not?" over "That's how it's always been done." We love new ideas, unconventional approaches, and never stand still

(WH)yfood?

What we offer . Our Benefits

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
• Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Go with the flow. You receive a monthly subsidy of €30 for your public transport ticket and can lease a bike at attractive conditions through JobRad.
• Vacation is important. That's why we give you 30 days of paid vacation per year.
• yfood keeps you fit. For this purpose, we offer workshops and campaigns (e.g. Yoga, Breathwork, Soccer, Pickleball) as part of our health management & Healthy@yfood
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
• As a start-up you often have to fight with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or the still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.

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