IMC & Media Manager (f/m/d)

Colgate Palmolive; Hamburg; On-site; EUR 88,000 - 109,000; Full time

Job summary

Colgate-Palmolive in Hamburg, Germany is seeking an experienced IMC & Media Manager to lead media planning for the CEW Central Europe West Hub (Germany, Switzerland, Austria). You will adapt European programs into region-specific omnichannel plans, guiding TV and digital campaigns and ensuring agencies are briefed for success.

With 8+ years in a senior media planning role, you will partner with brand teams and agencies, manage budgets, push digital maturity with data collaborations, and

Qualifications

• 8+ years’ work experience in a similar role preferably senior level in a media agency (with a planning background).
• Proven experience in the German media landscape and handling of annual negotiations or joint business plans (e.g. TV).
• Excellent communication skills, preferably German, fluent in English.
• Preferably you have completed a degree or have an equivalent professional on the job qualification in marketing, business administration, economics/communication sciences.
• Advanced MS Office or Google Suite skills (Excel, Windows, Word, PowerPoint).

Responsibilities

• Lead all Hub IMC and Media activities in collaboration with brand Marketing teams and the European Division.
• Partner with brand marketing teams, agencies and partners to develop local communication strategies by brand.
• Brief agencies to develop and implement communication plans across consumer touchpoints aligned with media strategies.
• Track and update media budgets across CEW markets and Hub P&L.
• Drive efficiency across media spend through benchmarking and competitive bidding.
• Manage relationships with agencies and upskill brand teams (IMC, Digital/Data, etc.).
• Leverage Data Clean Rooms and first‑party data integrations to optimize campaigns.
• Identify inefficiencies and drive improvements with ownership.

Skills

Media planning

German language

English language

Stakeholder management

Budget management

Data analysis

MS Office

Google Suite

Education

Marketing/Business degree

Tools

MS Office

Google Suite

Job description

No Relocation Assistance Offered

Job Number #176952 - Hamburg, Hamburg, Germany

Entry salary range: 87975 euros - 108675 euros gross per year.

The salary range is determined by the position’s classification within the company’s compensation system. To this end, the requirements of the position are objectively evaluated, particularly the necessary skills, workload, responsibilities, and working conditions.

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

As an experienced media business partner, the IMC & Media Manager will work with the local brand Marketing teams as well as with the European Central Division, providing input to create and execute our media strategies relevant for the CEW Central Europe West Hub (Germany, Switzerland and Austria). By adapting, activating and implementing European programs into best-in-class Omnichannel connected media plans relevant for the region. In this position you will lead the media planning for Colgate-Palmolive, by providing forward thinking leadership based on experience and data to enhance our brands equity and build a competitive edge. You will be responsible for driving the development of best-in-class media planning for all channels (TV and digital programs) and lead all media planning for DACH ensuring our agencies are fully briefed, and set up for success.

Responsibilities

• Lead all Hub IMC and Media activities, in close collaboration and partnership with brand Marketing teams, and in alignment with the European Division leveraging and integrating all relevant touchpoints and really challenging what has been done in the past and driving further transformation
• Partner with brand marketing teams, agencies and other partners (e,g, Media Owners) to provide input for the development of local communication strategies by brand
• Brief the agency to develop and implement relevant communication plans across all consumer touchpoints aligned with our brands media strategies
• Be responsible for the tracking and update in real time of media budgets & investments across the 3 markets of the CEW region, as well as monthly communication plans update, and impact on Hub P&L
• Drive efficiency and effectiveness across all working and non-working media spend (e.g. agency fees) through benchmarking, competitive bidding and other innovative approaches
• Be responsible for the relationship with agency partners and ensure best possible resources are assigned to the Colgate-Palmolive business.Partner with agencies to develop relevant upskilling training for the brand marketing teams (IMC, Strategic Planning, Digital/Data, Innovations, etc...)
• Drive the shift towards advanced digital maturity by leveraging Data Clean Rooms and first-party data integrations to continuously optimize campaign performance across the DACH region.
• Demonstrate a highly solution-oriented mindset: confidently identify inefficiencies and challenge legacy thinking while taking full ownership of driving the necessary improvements.

Qualifications

• >8 years’ work experience in a similar role preferably senior level in a media agency (with a planning background)
• Proven experience in the german media landscape and handling of annual negotiations or joint business plans (e.g. TV)
• Excellent communication skills, preferably German, fluent in English
• Preferably you have completed a degree or have an equivalent professional on the job qualification in the field of marketing, business administration, economics/ communication sciences
• Advanced MS Office or Google Suite skills (Excel, Windows, Word, PowerPoint)
• Ability to work independently with an open mindset, is driven and takes initiative
• Attention to detail, planning & coordination skills are essential.
• Experience working in a fast-paced commercial environment. Performance focused, eager to drive continuous test & learn across our organization
• Proven experience managing stakeholders across different geographies, with strong verbal and written communication skills
• Excellent analytical skills with experience of and comfort with using data to guide decision making.
• PO handling and budget management are no strangers to you and, together with the appropriate teams, you can support the smooth process.

What is even more important to us than the previous points is that you convince us as a person: you are a team player, like working with people and want to make a difference with us. Our european in-house subject matter experts are there to support you, whereby you act as the central contact person with the media agency, coordinating all the plans. We are a team and the transfer of know-how to the wider team and junior team members is important for us and should be a matter of course for you.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.