Head of Social Media Marketing (mfd)

Entain; Berlin; Hybrid; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A leading gaming company in Berlin is seeking an experienced Head of Social Media Marketing to lead their regional social media strategy. You will develop innovative campaigns, oversee content creation, and manage performance metrics to enhance brand presence. Ideal candidates will possess strong skills in digital marketing, team management, and social media analytics. This full-time position offers a competitive salary and hybrid work options.

Leistungen

Annual Group Bonus Plan

Pension Scheme

Hybrid working – 2 days in the office

Referral Program

Qualifikationen

• A number of years of experience in social media marketing with recent experience in a leadership role preferably within the iGaming or entertainment industry.
• Proven experience in developing and executing successful social media strategies.
• Strong understanding of social media platforms, tools and analytics.

Aufgaben

• Develop and implement a comprehensive social media strategy to increase brand awareness.
• Oversee the creation of high-quality engaging content across all platforms.
• Lead, mentor, and manage a team of social media professionals.

Kenntnisse

Digital Marketing

Performance Marketing

Customer Acquisition

Team Management

Public Speaking

Ausbildung

Bachelor’s degree in Marketing, Communications, Business Administration or a related field

Jobbeschreibung

We are seeking an innovative and experienced Head of Social Media Marketing (SMM) to lead our social media strategy within the region. The ideal candidate will have a deep understanding of social media platforms, a proven track record of driving engagement and growth, and the ability to develop creative campaigns that resonate with our target audience. As the Head of SMM you will be responsible for overseeing all social media activities, enhancing our brand presence, and driving customer acquisition and retention through strategic social media initiatives.

Reports to : Chief Operating Officer (COO)

What you'll do

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and conversion rates for the brands.
• Identify and define key performance indicators (KPIs) for social media success and regularly measure and report on these metrics.
• Oversee the creation and curation of high-quality engaging content across all social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube and emerging channels.
• Develop a content calendar to ensure a consistent and cohesive brand voice and messaging.
• Plan and execute creative and effective social media campaigns including promotions, contests and partnerships.
• Utilise paid social media advertising to reach and engage targeted audiences.
• Foster and manage a vibrant online community by actively engaging with followers, responding to comments and messages, and encouraging user-generated content.
• Monitor social media channels for trends, feedback and opportunities for engagement.
• Lead, mentor, and manage a team of social media professionals fostering a culture of innovation and collaboration.
• Set clear performance objectives, conduct regular performance reviews and support professional development.
• Work closely with the marketing, content, and design teams to ensure social media efforts are aligned with overall marketing objectives and brand guidelines.
• Collaborate with influencers, partners, and industry stakeholders to amplify our social media presence.
• Analyse social media performance data to identify trends, insights, and areas for improvement.
• Prepare and present regular reports on social media performance to senior management.
• Stay abreast of the latest social media trends, tools and best practices within the iGaming industry and beyond.
• Continuously explore new social media platforms and technologies to keep the brand at the forefront.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• A number of years of experience in social media marketing with recent experience in a leadership role preferably within the iGaming or entertainment industry.
• Proven experience in developing and executing successful social media strategies.
• Strong understanding of social media platforms, tools and analytics.
• Excellent communication, writing, and storytelling skills.
• Creative thinker with a passion for innovation and gaming.
• Exceptional leadership and team management skills.
• Ability to work in a fast–paced environment and manage multiple projects simultaneously.

Additional Information

At Entain we know that signing top players requires a great starting package and plenty of support to inspire peak performance. Join us and a competitive salary is just the beginning.

Depending on your role and location you can expect to receive benefits like:

• Annual Group Bonus Plan
• Pension Scheme
• Hybrid working – 2 days in the office
• Referral Program

And outside of this you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes by joining a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process at either application or interview please contact us.

At Entain we do what’s right. It’s one of our core values and that’s why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future – for our people and the wider global sports betting and gaming sector. However, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

Remote Work : Yes

Employment Type : Full-time

Key Skills

Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation

Experience : years

Vacancy : 1