Head of Performance Marketing, Paid Social

DUDE CHEM; Berlin; Vor Ort; EUR 120.000 - 180.000; Vollzeit

Benefits dieser Stelle

Growth budget

Stock options

Pension scheme

Remote work flexibility 30 days

Hybrid work model

Team events

Transport & fitness budget

Employee discounts

Language reimbursement

Health & wellness

Zusammenfassung

GetYourGuide is seeking a Head of Performance Marketing, Paid Social to own Meta as a core growth engine. You will build the infrastructure around it—an agent/MCP layer to automate budget shifts, feed optimization, and reporting—so the team can focus on high-impact decisions.

You will lead cross-functional efforts, drive incrementality, and shape measurement, tracking, and creative testing strategies in a hands-on IC role. Berlin-based with hybrid work options.

Qualifikationen

• 6+ years of hands-on paid social or performance marketing experience, or a mix of paid channel and product/analytics experience.
• Strong systems thinking and ability to design underlying capabilities rather than just executing campaigns.
• Deep expertise across Meta activities: campaign structure, bidding, tracking, and creative testing.

Aufgaben

• Own Meta paid social strategy and full stack activities including bidding, ROAS/iROAS targets, and spend.
• Develop advanced bidding and budget allocation strategies and stay ahead of platform innovations.
• Design and own the systems layer beneath the channel, automating budget shifts and feed optimization.
• Lead measurement and tracking setup, including pixel and CAPI, for accurate attribution.
• Collaborate with Creative, Product, Measurement, and other teams to grow Meta and integrate AI innovations.

Kenntnisse

Systems thinking

Analytical skills

Stakeholder management

Communication

Tools

Meta Ads Manager

Smartly.io

Creative automation platforms

Pixel/CAPI tracking

SQL

Google Analytics

Jobbeschreibung

Change the way the world travels

Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours.

Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step.

Team mission

We're rethinking what it means to lead paid social as the precision work of the last five years (hand-tuned bidding, manual audience-building, keyword-level control) gets absorbed by the platforms. What's left is a bigger job: building the systems that the channel runs on, rather than running the channel by hand.

We're looking for a Head of Performance Marketing, Paid Social to own Meta as a core growth engine for GetYourGuide, and to build the infrastructure around it that reaches well beyond one channel: a creative engine that feeds marketing and product more broadly, incrementality as a continuous validation layer for our core campaign pillars, and an agent/MCP layer that handles the operational grind (budget shifts, feed exclusions) so the team's time goes to the decisions that matter. This is an individual contributor (IC) role for someone who thinks in systems first and is still hands-on enough to build them.

Your mission

• Scale Meta 10x: You will own the paid social strategy on Meta and lead the full stack of activities, including bidding, the complete user journey on Meta, tracking, and measurement. You will set iROAS, ROAS, and spend targets for the channel.
• Advance bidding and automation: You will develop advanced bidding and budget allocation strategies on Meta, and stay ahead of automation and platform innovations.
• Build the systems layer: You will design and own the capabilities that sit underneath the channel rather than the channel itself, an agent and MCP layer that automates budget shifts, feed optimization, reporting, and campaign QA, so execution scales without scaling headcount.
• Strengthen measurement and tracking: You will move measurement beyond attribution through triangulation, validating channel contribution across incrementality testing and platform-side signals to inform budget decisions, and building incrementality into a continuous engine rather than a one-off test. You will also own the tracking setup that underpins it, including pixel and CAPI implementation and data quality.
• Partner cross-functionally: You will partner with Creative, Product, Measurement, and beyond, feeding a creative engine that serves marketing and product more widely, and collaborate with colleagues who own our other paid social channels, to grow Meta in line with the latest platform, measurement, and AI innovations.

Your toolkit

• 6+ years of hands-on paid social or performance marketing experience, or a mix of paid channel and product/analytics experience, with a proven track record of scaling a channel significantly while maintaining or improving efficiency.
• Strong systems thinking: comfortable zooming out from campaign-level execution to design the capability or process that the work should run on, not just optimising what's in front of you.
• Deep, hands-on expertise across the full stack of Meta activities, or equivalent depth in another major paid channel with a clear path to picking up Meta specifics quickly: campaign structure, bidding, the full user journey, catalog/feed, pixel/CAPI, tracking, and creative testing.
• Fluency with Meta Ads Manager, Smartly.io, and creative automation platforms (or fast learner, if coming from an adjacent channel or analytics background).
• Working knowledge of AI and MCPs applied to marketing workflows, including agentic automations and connecting LLMs to ad platforms, analytics, and creative tooling.
• Deep expertise in measurement triangulation across incrementality testing and attribution, and in the tracking setup (pixel, CAPI, server-side) that supports it.
• Advanced analytical skills; comfortable with SQL and analytics platforms (Google Analytics, data visualisation tools).
• Strong stakeholder management and communication skills; able to influence senior leadership.
• Ability to balance short-term performance with long-term customer value.
• Based in or willing to relocate to Berlin. We operate on a hybrid model and value in-person interaction in our office 3+ days per week.

How we’ll make your career journey extraordinary

• Annual personal growth budget and mentorship programs for continuous learning and development
• Virtual stock options make you an integral part of the company’s success
• Company Pension Scheme
• Work from anywhere in the world for 30 days per year
• A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time.
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits

And more…

We’re an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.

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