Head of Marketing & Marketanalysis

Elbe Flugzeugwerke GmbH; Dresden; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

An aviation company in Dresden is seeking a Sales & Marketing manager to lead a multifunctional team in creating and executing marketing strategies. This role requires significant experience in marketing, sales, and market analysis, preferably in commercial aviation. The ideal candidate will ensure effective communication and collaboration across departments while maintaining high performance and motivation within the team. This position offers flexible working hours and various employee benefits.

Leistungen

Retirement & capital-forming benefits

Education & training

Company doctor & Health actions

Family-friendly company

Company cell phone & Laptop

Flexible working hours

Good transport connections

Employee events

Employee discounts

Remote work

Parking lot & electric charging stations

Special conditions for occupational disability insurance

Sport & fitness courses

Subsidy for public transport ticket & job bike

Subsidy for cafeteria

Qualifikationen

• Many years of experience managing multifunctional teams.
• Proven experience in marketing, sales, and market analysis.
• Expertise in commercial aviation standards.

Aufgaben

• Lead the marketing team in strategic development and execution.
• Manage corporate marketing and product marketing initiatives.
• Conduct market analysis to support marketing and sales campaigns.

Kenntnisse

Leadership qualities

Negotiating skills

Communication skills

Problem-solving skills

Team orientation

Ausbildung

Completed 4-year university degree in marketing or business administration

Tools

MS Office

SAP

Jobbeschreibung

2025-0450

Sales & Marketing

Full time, 40 h/week

Permanent

As soon as possible

Overview

MOVING ON UP! SHAPING AVIATION MEANS TEAMWORK!

Responsibilities

• Lead the marketing and market analysis team in implementing all tasks and responsibilities of the SM team, which include the following services:
  • Corporate marketing
  • Product marketing for all business areas
  • Market information and market analysis across all business areas
  • Close and coordinated communication with team members and the department head, as well as with representatives of all other relevant EFW departments, including management, shareholders and partners.
  • Leadership of the operational team
  • Conception and strategic development of compelling marketing materials and campaigns, as well as market analysis
  • Strategic alignment of market analyses, databases and appropriate targeted market development
  • Complex alignment of conditions and requirements set by multiple internal and external stakeholders
  • Supervision of team members with regard to the scope, quality and timeliness of their work, as well as management of appropriate corrective measures

This position must ensure that...

Management

• Professional and disciplinary management of employees in accordance with internal management guidelines to ensure all departmental tasks are performed
• Planning and coordination of the division of labour within the department and the short- and long-term deployment of staff
• Planning and implementation of necessary training measures and holiday planning
• Promotion of the individual development of all departmental employees
• Ensuring high performance and motivation of employees through appropriate leadership behaviour
• Conducting performance appraisals and disciplinary measures
• Ensuring compliance with all legal and internal regulations as well as occupational safety, environmental and fire safety regulations
• Guidance and documented instruction of employees
• Planning and adhering to the cost centre budget

Corporate marketing

• Conception, implementation and execution of the EFW marketing strategy
• Definition and maintenance of the corporate design (EFW CICD manual)
• Management of marketing activities for various EFW corporate initiatives
• Management of the planning and implementation of EFW marketing events
• Ensuring the development of marketing materials, brochures, competitions, videos, etc.

Product marketing

• Developing the product marketing strategy and marketing materials for all business areas and in collaboration with them
• Managing all marketing activities for all product lines, from generic product marketing to targeted marketing to support sales campaigns
• Ensuring a coordinated marketing approach within the EFW Group by expanding and utilising the network with the marketing teams at Airbus and STEA and requesting their support when necessary

Market intelligence & analysis

• Management and responsibility for providing information on market trends, regulatory developments, economic indicators, geopolitical influences, and analysis of fleets, routes and commodities to support marketing and sales campaigns
• Managing and being responsible for providing market and competitive analysis to the business units to support the identification and capture of new and existing business Ensuring a framework for market forecasts and potential for all EFW business units and ensuring continuous updates
• Ensuring the identification and use of relevant data from external sources (including Airbus and STEA) to support marketing and sales campaigns
• Utilising a network of Airbus and STEA partners to obtain relevant market inputs, product information, etc.

This position must contribute to ...

• Marketing and sales campaigns
• A fully harmonised marketing and communications approach that is closely aligned with corporate communications

MUST-HAVES

• Completed 4-year university degree in marketing, business administration or business informatics, business mathematics, statistics
• Many years of experience in managing multifunctional teams
• Many years of experience in marketing, sales and/or market analysis
• Expertise in commercial aviation standards

Social Skills

• Leadership qualities, assertiveness, negotiating skills, empathy, communication skills, openness, problem-solving skills, team orientation and motivation

Personal Skills

• Intercultural skills, resilience, commitment, flexibility, willingness to learn, self-discipline, self-motivation, self-organisation, self-reflection, self-confidence, sense of responsibility, reliability, strong creativity

Technical Skills

• Broad basic knowledge, interdisciplinary thinking, confident written and spoken German, written and spoken English for management and negotiation, preferably other languages, very good MS Office and SAP skills

Methodological Skills

• Analytical and critical thinking, ability to argue a case, solution-oriented approach, media competence, communication and presentation techniques, project management, organisational skills
• Regular travel worldwide
• Handling of confidential documents

Nice-to-haves

• Experience in working on aircraft
• Knowledge in dealing with work orders, parts lists
• Knowledge of quality standards
• Presence of the prerequisites for aviation security background check ( 7 Luftsicherheitsgesetz (LuftSiG)

You do not meet all the requirements? No need to worry! We will support you in your personal development and prepare you well for your new role.

EFW is committed to diversity, tolerance and inclusive company culture. Therefore, we are looking forward to receiving applications regardless of their ethnic origin, age, gender, sexual identity, disability, religion or world view.

Benefits

• Retirement & capital-forming benefits
• Education & training
• Company doctor & Health actions
• Family-friendly company
• Company cell phone & Laptop
• Flexible working hours
• Good transport connections
• Employee events
• Employee discounts
• Remote work
• Parking lot & electric charging stations
• Special conditions for occupational disability insurance
• Sport & fitness courses
• Subsidy for public transport ticket & job bike
• Subsidy for cafeteria

Contact

Alexander Jäger

Human Resources || Recruiting Team Lead & HR Business Partner

[phone]

[e-mail]