Head of Marketing (m/w/d)

Viatris; Bad Homburg vor der Höhe; Vor Ort; EUR 100.000 - 125.000; Vollzeit

Zusammenfassung

A global healthcare organization is seeking a Head of Marketing for Germany. The role involves leading the marketing team and developing strategies for innovative Rx product launches. Candidates should possess a Master's in Business Administration or Marketing and have extensive experience in the pharmaceutical industry. Proficiency in digital marketing and strong leadership skills in both German and English are essential. This is a full-time executive position that offers competitive salaries and career progression opportunities.

Leistungen

Competitive salaries

Benefits

Inclusive environment

Career progression opportunities

Work-life balance initiatives

Qualifikationen

• Master's degree in Business Administration, Marketing, or related field; Bachelor's in Life Sciences preferred.
• 8-10 years of marketing experience in the pharmaceutical/biotech industry.
• Proven track record in launching innovative RX products.

Aufgaben

• Lead the marketing team, fostering high performance.
• Develop and implement marketing strategy for Germany.
• Coach and manage team members.

Kenntnisse

Leadership skills

Strategic capabilities

Digital marketing proficiency

Analytical skills

Sales experience

Excellent German and English

Ausbildung

Master's degree in Business Administration or Marketing

Bachelor's degree in Life Sciences

Jobbeschreibung

Head of Marketing Germany (m/w/d)

At VIATRIS we act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via: access, leadership, and partnership, providing high‑quality trusted medicines regardless of geography or circumstance.

About the Role

Every day we rise to the challenge to make a difference. The Head of Marketing Germany will:

• Lead the marketing team, fostering a culture of curiosity, challenging the status‑quo, and high performance
• Develop and implement marketing strategy for Viatris field‑force promoted brands in Germany and provide guidance for other Viatris business areas
• Prepare and drive the successful launch of innovative patented Rx products, including pre‑marketing, defining timelines, resources, budgets, and stakeholder responsibilities in close collaboration with functions such as Medical, Market Access, Operations, and other internal/external partners
• Coach and manage team members, building capabilities and facilitating ways of working that fit the innovation model and spreading them across the organization
• Oversee forecast and budget responsibility for respective brands, collaborating closely with sales teams and operations
• Assess and analyze brand, market and competitor data through gathering customer insights and competitive intelligence; identify drivers and refine segmentation according to customer needs
• Drive digital and omnichannel transformation
• Work directly with BU Heads, other functions, regional and global colleagues to ensure a well‑aligned marketing development strategy for the German market
• Manage external and internal partners (agency, consultants, internal centers of excellence, etc.) for marketing activities on the assigned products to comply with deadlines and ensure best results
• Ensure adherence to compliance policies, applicable laws and regulations

Qualifications & Experience

We’re looking for a candidate who has a combination of the following qualifications, skills and experiences:

• Master’s degree in Business Administration, Marketing or related field; Bachelor’s degree in Life Sciences preferred
• Minimum 8–10 years of marketing experience in the innovative pharmaceutical/biotech industry, with at least five years in a leadership role
• Proven track record in launching innovative patented Rx products, leading cross‑functional teams at country level and representing the country in global cross‑functional teams
• Good practical knowledge of the German pharmaceutical market
• Proven sales experience
• Strong analytical and strategic capabilities, able to articulate a focused and business‑oriented marketing strategy
• Proficiency in digital marketing, omnichannel engagement and data‑driven decision‑making, including the use of AI tools
• Profound business knowledge and ability to analyze key business performance indicators
• Strong leadership skills, including presentation, negotiation and decision‑making skills
• Strong team‑management skills, able to drive a team of professionals to high performance in a motivating manner
• Excellent German and English language skills, both written and oral

Why Viatris?

We offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. You also have the opportunity to access excellent career progression opportunities and work‑life balance initiatives.

Diversity & Inclusion

At Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare. Learn more about what diversity, equity and inclusion mean to us at https://www.viatris.com/en/Careers/Diversity-and-Inclusion.

Sustainability

Corporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and empower people to live healthier at every stage of life. Learn more at https://www.viatris.com/en/about-us/corporate-responsibility.

Equal Opportunity Employer

Viatris is an Equal Opportunity Employer.

Seniority level

• Executive

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Pharmaceutical Manufacturing