Head of Marketing (gn) Vollzeit / Teilzeit

DKV Mobility; Ratingen; Hybrid; Vollzeit

Zusammenfassung

A leading mobility solutions provider in Ratingen is seeking a Marketing Manager to lead their B2B marketing team. You will design and implement a holistic marketing strategy, manage lead generation, and collaborate with international sales units. The ideal candidate has extensive experience in B2B marketing in technology-driven industries and is fluent in both German and English. This role allows for flexibility in working hours and can be full-time or part-time.

Leistungen

Comprehensive company health management

Flexible working hours

Support for eBike leasing

Family-friendly working models

Access to a modern learning environment

Qualifikationen

• Several years of experience in B2B marketing, ideally in technology-driven industries.
• Strong analytical skills and a high affinity for working with data.
• Demonstrated leadership capabilities and strategic thinking.

Aufgaben

• Lead and develop the marketing team.
• Design and implement a holistic B2B marketing strategy.
• Manage collaboration with external agencies and service providers.
• Responsible for lead generation and communication.
• Execute campaigns across digital channels.

Kenntnisse

B2B marketing experience

Lead funnel mechanics understanding

Analytical skills

Fluent in German

Fluent in English

Tools

HubSpot

Salesforce

Google Analytics

LinkedIn Campaign Manager

Jobbeschreibung

What you can expect

• You lead and develop the marketing team
• You design and implement a holistic B2B marketing strategy along the customer journey
• You manage collaboration with external agencies and service providers
• You are responsible for lead generation and enrichment to acquire new customers, as well as product communication in coordination with international sales units
• You conceptualize, design, and execute campaigns across digital channels and continuously optimize ROAS
• You introduce and further develop a data-driven lead scoring model
• You use marketing analytics, CRM, and automation tools to measure performance and optimize campaigns
• You coordinate and centralize international marketing activities and manage country-specific budget allocation
• You plan and manage participation in trade fairs and industry events, including budget responsibility and you oversee and further develop the company website
• You work closely with Sales, Product Management, Data Intelligence, and Legal
• You manage content production with a focus on relevant B2B topics such as whitepapers, case studies, and expert contributions
• You take full responsibility for a significant marketing budget

What makes you stand out

• You have several years of experience in B2B marketing, ideally in technology-driven industries
• You possess a deep understanding of lead funnel mechanics and data-driven marketing strategies
• You’re experienced with tools like HubSpot, Salesforce, Google Analytics, and LinkedIn Campaign Manager
• You bring strong analytical skills and a high affinity for working with data
• You demonstrate leadership capabilities and strategic thinking
• You communicate confidently and manage stakeholders at C-level with ease
• You are fluent in both German and English, spoken and written

We are looking forward to your application and to applicants who enrich our diverse culture! Regardless of age, gender, origin and sexual identity and orientation. Severely disabled applicants will be given preference if equally qualified. This position can be full-time or part-time (min. 30h / week). DKV Mobility is looking for the best talents and knows that these are not always available on a full-time basis. Many of our employees work part-time or in flexible working models. Please talk to us about the flexibility you need during the application process.

Why DKV Mobility? Here are five good reasons...

At DKV Mobility, we are team players - because we are only successful together! #teamofteams

You should feel welcome with us from the very beginning!

We've been growing for about 90 years

How we do it? We keep adapting our products and business model to meet changing customer needs. That's how we stay mobile and master every challenge the future holds.

There are also many other good reasons to work at DKV Mobility. For example, we offer you comprehensive company health management, parent-child offices (from 2023) and support you in leasing your eBike through our partner Jobrad!

We attach great importance to work-life balance.

We stand for the compatibility of family and career! That's why we offer flexible working hours and family-friendly working time models. In addition, we rely on a balanced mix of on-site meetings and home office.

We support you in your development

We offer you optimal conditions to familiarize yourself so that you can quickly find your way around and become a part of the team! To further your personal development, we offer you access to a modern learning environment - independent of time and location. This way you can also face the challenges of tomorrow!

We are committed to a net-zero future

After reaching our Green Pledge climate target in 2023 by reducing carbon emissions in our own business operations by 50.4% compared to the base year 2019, we set ourselves ambitious net-zero climate targets. The targets have been validated by the Science Based Targets initiative. By 2050, DKV Mobility commits to reach net-zero greenhouse gas emissions across the value chain from a 2022 base year. You want to take climate action? Follow us on our road to net-zero.

We are a certified employer

Our employees trust us. As an employer, we regularly receive awards from independent institutes, e.g. as Top Employer Germany and as Great Place to Work!