Head of Data Infrastructure & Analytics (Build an AI-native brand in Dubai)

Puffy

Berlin

On-site

EUR 143,205 - 195,280

Full time

14 days+

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Benefits offered by this job

Performance bonus

Relocation support

Competitive salary

Job summary

A leading e-commerce firm in Berlin is seeking a Head of Data Infrastructure & Analytics to lead their data operations. This role involves architecting systems, implementing frameworks for data reliability, and driving analytics transformation. The ideal candidate has over 7 years of experience in digital analytics and expertise in GA4 and GTM, alongside strong SQL skills. This position offers a competitive salary of AED 55,000 - AED 75,000/month, plus performance bonuses and relocation support.

Qualifications

7+ years in digital analytics with a proven track record.
Expert-level knowledge of GA4, GTM, server-side tracking.
Strong technical skills in SQL and Python for data validation.

Responsibilities

Lead e-commerce data operations and team.
Ensure data reliability and empower data-driven decisions.
Architect robust systems for analytics transformation.

Skills

GA4

GTM

SQL

Python

Data Quality Systems

Data Pipeline Architecture

E-commerce Tracking

Education

Bachelor's degree or equivalent

Job description

Overview

Head of Data Infrastructure & Analytics (Build an AI-native brand in Dubai) — Puffy

We are looking for a Head of Data Infrastructure & Analytics who will take the helm of our e-commerce data operations, leading a team that powers strategic decisions through enterprise-grade data infrastructure and governance. This role places you at the center of our analytics transformation—architecting robust systems, implementing data observability frameworks, and ensuring data reliability that drives confident decision-making across our high-growth D2C business. You will work closely with our Forbes\' member CEO and cross-functional teams to establish the gold standard for analytics operations while enabling data-driven growth in a competitive global market.

Note: Job Based Onsite in Dubai with RGG - the engine that powers Puffy\'s innovation and other business ventures (Full Relocation & Visa Sponsorship Provided)

We back our vision with two things you won’t find anywhere else: a world-class lifestyle and the world\'s most advanced AI-native toolbox.

Compensation: A highly competitive and transparent salary of AED 55,000 - AED 75,000/month + up to a 25% performance bonus, all tax-free.

What You\'ll Own

Data Quality Infrastructure (Your #1 Priority)

Audit existing tracking setup (GA4, GTM, Shopify, Klaviyo, ad platforms) and fix every configuration error
Build automated validation systems that catch bugs before humans see them
Implement pre-leadership QA processes with hard gates (reports don\'t go out until they pass)
Create monitoring and alerting: know within minutes when tracking breaks, not days later

Technical Architecture & Reliability

Design and maintain server-side tracking implementation for attribution accuracy
Architect data pipelines that handle $2M+ monthly ad spend tracking without errors
Establish technical standards: "Here\'s how we ALWAYS configure X" documentation

Operational Excellence

Build the QA checklist: specific validation steps before any report reaches the CEO
Implement data observability: automated anomaly detection, metric health dashboards
Create runbooks: when X breaks, here\'s exactly how to fix it in under 2 hours
Enforce zero-tolerance culture: accuracy over speed, every time
Manage existing Analytics Manager + 2 Data Specialists with focus on quality over quantity
Train team on proper setup procedures and validation protocols
Say "no" to ad-hoc requests that compromise data quality
Build scalable processes: solve problems once, systematically

Strategic Projects (Once Quality is Bulletproof)

Implement advanced attribution models for multi-channel $24M+ annual ad spend
Scale analytics infrastructure for international expansion

Who You Are

Must-Have Technical Chops

7+ years in digital analytics with proven track record of owning data quality in high-stakes B2C environments
Expert-level knowledge: GA4, GTM, server-side tracking, data pipeline architecture, e-commerce tracking
Can diagnose and fix tracking setup errors across the entire stack - you don't just identify problems, you solve them
Strong technical skills: SQL expert (can write complex queries in your sleep), Python or R proficiency for data validation
Data engineering knowledge: Understand ETL/ELT, data warehousing, API integrations, event-driven architecture
Experience building data quality systems: Automated validation checks, data observability, monitoring frameworks

The Operational Mindset

You're a builder, not a presenter: More excited about architecting systems than making slides
Zero-bug mentality: You take it personally when bad data gets through
Process-driven: You document, systematize, and scale solutions
Comfortable saying no: Protect data quality even when it\'s politically inconvenient
Firefighter turned fire-preventer: You\'ve dealt with data disasters and built systems to prevent them

Leadership & Communication

Proven team leadership: Can manage 3+ person analytics team with focus on quality and growth
Can explain technical issues to non-technical executives without dumbing it down or over-complicating
Enforce standards: Your team knows accuracy is non-negotiable
Cross-functional influence: Work with engineering, marketing, and product to fix data at the source

Ideal Background

You've done this before

"I reduced data quality incidents by 90% at [Company] by implementing [specific systems]"
"I architected the tracking infrastructure that handled $XXM in ad spend with 99.9% accuracy"
"I built automated validation that caught errors before they reached leadership"
"I led the server-side tracking migration that solved our attribution problems"

Bonus Points For

Experience with data observability tools (Monte Carlo, Great Expectations, dbt tests)
Background in analytics engineering or data reliability engineering
Track record in high-growth e-commerce (sleep, wellness, DTC)
Experience with attribution modeling for multi-channel marketing
Built data quality systems that scaled internationally

The Puffy DNA

We’re restless, perpetually hungry, and fast paced, driven by an unwavering belief that we can outperform any competitor - regardless of their size. Let\'s understand what success means for you:

Be the Owner: We seek team members who take ownership of their work. You are given the autonomy to make decisions and the expectation to see them through. You proactively identify and solve problems beyond your defined role, because you’re accountable for results - not activity.
Execute with Urgency: Our mission demands relentless speed and precision. We thrive in a high-stakes, dynamic environment by making thoughtful decisions quickly, acting decisively and operating with a constant sense of purpose that separates us from the competition.
Demand Excellence: We are not here to do what\'s easy; we are here to solve the hard problems that others can\'t. You will push the boundaries of your craft and insist on the highest standards to deliver impactful results.
Go All-In: When the mission demands it, we rally as one team to cross the finish line. Critical projects require critical commitment, and here, going all-in means you\'ll grow faster, achieve more, and be part of wins worth working for.

Ready to Shape Your Story?

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Seniority level