Head of Communications & Marketing (m/f/d)

Alpine Eagle; München; Vor Ort; EUR 90.000 - 150.000; Vollzeit

Zusammenfassung

Alpine Eagle, a fast-growing deep tech company in Munich, seeks a Head of Communications & Marketing to shape our external image and brand across markets.

You will lead media relations, campaigns, and social presence while managing agencies and aligning communications with business goals.

Fluency in German and English is required; 4+ years in external communications, with crisis management and strategic thinking as essential capabilities.

Qualifikationen

• 4+ years in external communications, PR, media management.
• Proven ability to develop and execute media campaigns and PR strategies.
• Excellent relationship management with external partners and agencies.
• Strong understanding of branding, digital content strategies, social media management.
• Exceptional written and verbal communication in German and English.
• Experience in crisis communication and reputation management.
• Strategic thinker with planning and analytical abilities.
• Awareness of current trends in digital media.
• Proactive in identifying opportunities to boost visibility and reputation.
• Ability to align communications with business objectives and market positioning.

Aufgaben

• Develop and oversee comprehensive media and communications strategies.
• Lead media appearances, interviews, press releases, and articles.
• Manage and optimize presence on social platforms, especially LinkedIn.
• Coordinate with external PR, creative, and marketing agencies.
• Identify opportunities to enhance brand reputation and audience reach.
• Supervise external content creation for consistency and quality.
• Monitor public perception and respond to crises.
• Coordinate participation in industry events and customer-facing activities.
• Collaborate with leadership and product teams to communicate capabilities and milestones.
• Evaluate effectiveness and adjust tactics as needed.

Kenntnisse

External communications

Media management

Campaign planning

Branding

Social media management

German language

English language

Crisis communication

Strategic thinking

Stakeholder management

Jobbeschreibung

At Alpine Eagle, we are building the future of counter‑drone defence. As a fast‑growing and internationally successful deep tech company, we specialise in aerospace engineering, defence systems, and machine learning — developing the world’s first swarm‑based, airborne counter‑drone system.

Modern conflicts have made one thing clear: drones are changing the face of warfare. From critical infrastructure to frontline defence, the threats are escalating — and current solutions are falling behind: Our mission is to change that effectively.

By combining cutting‑edge AI with aerospace‑grade engineering, we’re giving democracies and institutions committed to the rule of law the technological edge they need to protect themselves in the 21st century.

Alpine Eagle is more than a defence company — it's a call to action. With an international team of experts, a strong financial foundation, and a bold vision for the future, we’re looking for people who want to help shape the next generation of aerial security systems — and build something that truly matters.

We want to reinforce a culture where great ideas can flourish, and great people collaborate. Help us growing and succeeding!

How you will make an impact:

As our Head of Communications & Marketing, you will oversee strategic communications and PR initiatives, shaping our company's external image and ensuring alignment with our brand values and business goals. You will manage relationships with external agencies and stakeholders, lead media engagement strategies, and maintain our public-facing presence across various platforms.

• Develop and execute comprehensive media and communication strategies, including targeted media appearances, interviews, press releases, and articles.
• Oversee and optimize the company’s presence across social media platforms, with a particular focus on professional networks like LinkedIn.
• Coordinate with external PR, creative, and marketing agencies, ensuring alignment on goals, messaging, and scheduling.
• Proactively identify opportunities and channels to enhance our external communications, brand reputation, and audience reach.
• Supervise the creation and management of all visual and written external content, ensuring consistency and excellence (e.g., graphics, videos, images, website design and content).
• Monitor and manage public perception of the company, responding effectively to emerging issues or crises.
• Coordinate participation in trade shows, conferences, industry events, and customer-facing activities
• Collaborate closely with leadership, business development, engineering, and product teams to communicate company capabilities, innovations, and milestones effectively
• Evaluate and report on the effectiveness of external communication strategies, adjusting tactics as needed.

What you need to be successful:

• Proven experience (4+ years) in external communications, PR, media management in a related field to ours.
• Demonstrated ability to develop and execute successful media campaigns and public relations strategies.
• Excellent relationship management skills with a proven track record of managing external partners and agencies.
• Strong understanding of branding, digital content strategies, social media management, and online presence enhancement.
• Exceptional communication skills, both written and verbal, with the ability to effectively engage diverse audiences.
• Business‑fluent German and English language skills.
• Experience in crisis communication and reputation management.
• Strategic thinker with strong planning, organization, and analytical abilities.
• An understanding of current trends in digital media and communications.
• A proactive approach to identifying innovative opportunities for enhancing company visibility and reputation.
• Ability to align communications strategy with overall business objectives and market positioning.

At Alpine Eagle, you're not just taking a job — you're joining a mission.