Head of Brand (m/w/d)

Chrono24 GmbH; Berlin; Vor Ort; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

A leading luxury watch marketplace in Berlin is seeking a Head of Brand to elevate its global presence. The ideal candidate will drive brand growth through innovative strategies, oversee PR initiatives, and collaborate with regional teams to ensure impactful brand experiences. Applicants should have a strong affinity for luxury watches, a proven track record in brand management, and leadership experience. This role promises a dynamic and creative environment focused on luxury branding.

Leistungen

Work in a fast-growing international environment

Collaborate with a passionate team

Shape a globally recognized luxury brand

Qualifikationen

• Deep understanding of the luxury watch industry, including key audience dynamics.
• Proven ability to translate brand strategy into measurable outcomes.
• Experience leading consumer PR and managing sponsorships.

Aufgaben

• Drive brand growth through innovative initiatives.
• Develop and execute global brand strategy.
• Lead product branding initiatives.
• Oversee consumer PR leveraging data-driven storytelling.
• Identify and manage strategic partnerships.

Kenntnisse

Affinity for Luxury Watches

Impact Orientation

PR & Partnerships Expertise

Product Branding

Creative Excellence

Leadership

Global Perspective

Background in Brand Management

Jobbeschreibung

About

Chrono24 is the world’s leading online marketplace for luxury watches, connecting buyers and sellers from around the globe. With a passion for horology and cutting‑edge technology, we provide a unique platform that brings transparency, trust, and efficiency to the watch market.

Role Overview As the Head of Brand, you will elevate Chrono24’s global presence by driving measurable brand impact across markets. You will be responsible for increasing awareness, consideration, and customer acquisition through innovative brand initiatives, partnerships, sponsorships, and consumer PR. Beyond defining the brand strategy, you’ll ensure it translates into clear deliverables that move the business forward. Working closely with the Head of Brand Engagement, the Head of Marketing, and regional General Managers across APAC, EMEA, and the US, you will ensure a consistent and compelling brand experience worldwide.

Diversity@Chrono24: We believe in the power of diversity.

What you can expect

• Drive measurable brand growth through initiatives that increase awareness,consideration, and new customer acquisition.
• Develop and execute Chrono24’s global brand strategy, focusing on impact-driven deliverables and tangible outcomes.
• Lead product branding initiatives that strengthen the connection between product experience and brandperception.
• Oversee consumer PR — both organic and paid —leveragingdata-driven storytelling to secure visibility and credibility in key watch media and lifestyle outlets.
• Identify, negotiate, and manage strategic partnerships and sponsorships that drive awareness and customer growth.
• Collaborate with the Head of Brand Engagement to align campaigns, content, and activations with overall brandobjectives.
• Partner with regional General Managers (APAC, EMEA, US) to adapt and scale brand activities for local relevance and impact.
• Lead a team of brand and creative professionals, fostering innovation and accountability for measurable results.
• Ensure all brand activities reflect Chrono24’s premium positioning and global ambition.

What sets you apart

• High Affinity for Luxury Watches:Deep understanding of the luxury watch industry, including market dynamics, key audiences, andwatch media.
• Impact Orientation:Proven ability to translate brand strategy into measurable outcomes such as awareness, engagement, and acquisition growth.
• PR & Partnerships Expertise:Experience leading consumer PR (organic and paid) and managing sponsorships and collaborations that deliver clear, measurable value.
• Product Branding:Skilled in connecting product experiences to brandperceptionthrough clear positioning and storytelling.
• Creative Excellence:Strongtrack recordin developing campaigns that elevate brand visibility and desirability.
• Leadership:Experience building, mentoring, and motivating teams to deliver results across multiple markets.
• Global Perspective:Skilled in adapting brand strategies across regions and managing international stakeholders.
• Background:Solid foundation in brand management, communications, or creative strategy within premium, luxury, or lifestyle brands.

What we offer

• Be part of the world’s largest online marketplace for luxury watches.
• Work in a fast‑growing, innovative, and international environment.
• Shape and elevate a globally recognized luxury brand.
• Collaborate with a passionate team of watch enthusiasts and creative professionals.

If you are a strategic brand leader with a deep appreciation for luxury craftsmanship and a drive to build globally admired brands, we invite you to apply for this exciting opportunity at Chrono24.

Apply Now!