Growth Marketing Manager - New Acquisition Channels (m/f/d)

getolo GmbH; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

An innovative InsurTech company in Berlin is hiring a Growth Marketing Manager to drive customer acquisition through new channels. This role demands strong analytical skills and a proven track record in performance marketing. You will own key performance metrics and collaborate with cross-functional teams. Enjoy a hybrid work model, competitive salary, and attractive benefits including flexible working conditions and a learning budget. Join us to shape the future of preventive care!

Leistungen

Attractive fixed salary

28 vacation days (increasing to 30)

Free cycling options (Swapfiets, BVG ticket)

Work abroad in the EU for up to 60 days

Learning budget starting from 750€ per year

Regular feedback and team events

Qualifikationen

• 3-5 years of experience as Performance Marketing Manager or Growth Marketer.
• Track record of improving growth metrics like CAC, CVR, and LTV.
• Strong analytical skills and comfort with experimentation frameworks.

Aufgaben

• Own performance KPIs for early-stage channels: CAC, ROAS, and conversion.
• Identify and optimize new customer acquisition channels.
• Conduct A/B testing and track campaign performance.

Kenntnisse

Performance Marketing

Growth Marketing

Analytical Skills

Cross-Functional Team Collaboration

A/B Testing

English (Business Fluent)

German (Nice to Have)

Jobbeschreibung

To further promote digital health protection and provide even more people with access to meaningful preventive care, we are looking for a Growth Marketing Manager - New Acquisition Channels (m/f/d) to support the area of acquisition. You should ideally live in the Berlin/Brandenburg area – this role is hybrid with 2‑3 days a week onsite presence required.

Your role in a team

• As Channel Owner for New Acquisition Channels, you will be responsible for identifying, validating and scaling new customer acquisition opportunities across emerging paid and non‑paid platforms
• Identify, evaluate, and discover the next scalable acquisition channels for the company to invest in
• Launch and optimise new customer acquisition channels – including TV, external email, and emerging paid platforms
• Own performance KPIs for early‑stage channels: CAC, ROAS, payback period, and funnel conversion
• Conduct A/B testing, track campaign performance, evaluate performance metrics, and optimise based on analytics and KPIs
• Continuously monitor industry trends and competitors to spot new opportunities early. ● Apply growth hacking techniques and data‑driven decision‑making to maximise ROI
• Collaborate closely with Brand, Product, Data and local Country Managers
• Channel tests and investment proposals must align with Marketing Leadership's strategic priorities

• 3‑5 years of operative experience as Performance Marketing Manager or Growth Marketer in a scale‑up or digital‑first company
• Track record of owning and improving growth metrics such as CAC, CVR and LTV
• Experience working with cross‑functional teams: Brand, Product, Tech, Data
• Strong analytical skills and comfort with experimentation frameworks
• Clear understanding of channel‑market fit
• Growth mindset!
• English business‑fluent
• German nice to have

Why getolo?

🌴 Salary & Vacation

• Attractive fixed salary
• Start with 28 vacation days, with an increase every two years (capped at 30 days). Holidays on December 24th and 31st

🧑💻 Mobility & Flexibility

• Choose between a free Swapfiets bike, a BVG ticket (“Umweltticket”) or a “Deutschlandticket” subsidised by us
• Work hybrid – from your home office or in our office in Berlin‑Mitte
• Work abroad in the EU for up to 60 days

🧘 Health

• Benefit from free coaching sessions with nilo.health, our mental health tool
• Test our products yourself! Choose between dentolo, petolo or vitolo

📚 Development

• Learning Budget starting from 750 € per year
• Regular (360‑degree) feedback

🙌 And much more…

• Legendary summer and winter parties
• Regular team events
• Many discounts on the corporate Benefits Platform
• Two Community Days per calendar year
• Pet‑friendly office

Sounds like the perfect job for you? We look forward to receiving your application and getting to know you!

About getolo

Founded in 2015, getolo GmbH is an innovative and award‑winning InsurTech company that offers comprehensive supplementary insurance plans in the areas of dental, pet health and liability, as well as health add‑on coverage. Under the brands dentolo, petolo and vitolo, we serve over 200,000 customers in Germany, providing digital and hassle‑free protection that seamlessly integrates into their daily lives.
We believe that prevention is always better than cure – which is why we focus on preventive care, customer‑centric service, and financial security to protect our customers and their loved ones from unexpected costs.
Thanks to the close collaboration of our team of market specialists and insurance experts, we continuously monitor industry developments to offer practical solutions for current challenges.
getolo's company culture is built on collaboration, innovation, and agility – always with a strong focus on the needs of our customers. With a team of around 200 employees, getolo is led by Daniel Gadea (CEO) and Laura Wulff (CGO). getolo is a partner of DA Direkt and part of the Zurich Group Germany.

getolo is an equal opportunity and diversity employer. We strive to create a friendly, safe, and welcoming environment for all our team members, regardless of ethnicity, gender, gender identity and expression, sexual orientation, limitations and talents of any kind, physical appearance, social background, marital status, age or religion (or lack thereof).

When you apply, we focus solely on your experience and motivation. You decide what additional information you want to disclose (photo, marital status, religion, gender, nationality, etc.). We value and treat all applications equally.

Contact:
getolo Recruiting Team
[e-mail]