Growth Marketing Manager

Rock 'n Roll; Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A dynamic marketing agency in Berlin seeks a paid marketing professional to develop, deploy, and analyze campaigns across various channels. Ideal candidates should have 3-5 years of experience in B2C direct response marketing, managing substantial budgets while optimizing performance based on analytical insights. Proficiency in Google Analytics and Excel is required, along with strong communication skills.

Qualifikationen

• Minimum of 3-5 years of experience in direct response marketing.
• Expertise in online advertising and analytics tools required.
• Strong Excel skills needed for data management.

Aufgaben

• Develop and analyze paid channels and campaigns.
• Manage high-scale budgets while adhering to ROI disciplines.
• Coordinate with various teams for campaign alignment.

Kenntnisse

Experience in B2C campaigns

Google Analytics

Excel proficiency

Strong communication skills

Tools

Tableau

Jobbeschreibung

The job is for a paid marketing professional to develop, deploy, and analyze paid channels and campaigns.

Job Description

• Develop, deploy, and analyze paid channels and campaigns across PPC/PLA, paid social, programmatic display, native, and exploratory channels.
• Coordinate with BI, content, copy, creative, brand marketing, and SEO teams to ensure acquisition campaigns align with other public-facing campaigns and provide insightful tracking/reporting.
• Manage high-scale budgets with various platforms, adhering to strict ROI disciplines.
• A/B test targeting, content, copy, and creative among other strategies to continually improve performance and ROAS.
• Actively manage relationships with account managers of various DR platforms to ensure campaign strategies and tools utilized are current.

Qualifications

• Minimum of 3-5 years of experience working on direct response, B2C campaigns with seven or eight-figure annual budgets.
• Must be an expert at utilizing Google Analytics, Tableau (or similar), and other online advertising, competitive research, and analytics tools.
• Must be strong with Excel, with the ability to aggregate and pivot data to derive data-driven decisions.
• Must have strong communication and presentation skills (PPT or Keynote).