Growth Marketing Director

qlub; Berlin; On-site; EUR 120,000 - 150,000; Full time

Benefits offered by this job

Ownership

Challenging problems

Fast-paced environment

Collaboration

Visible impact

Job summary

qlub is scaling rapidly and seeks a Growth Marketing Director to own paid acquisition and funnel optimization. You will manage $100K+ monthly ad spend across Meta, TikTok, Google Ads, and LinkedIn, shaping creative strategy and reporting to drive revenue-focused pipeline.

You will lead a small team, define lead qualification criteria, and partner with Sales under clear SLAs to accelerate growth in a fast-moving fintech environment.

Qualifications

• 8+ years in performance marketing with B2B, pipeline-driven results.
• Proven hands-on experience with major platforms and high-budget campaigns.
• Strong CRO and tracking/CRM integration knowledge.

Responsibilities

• Plan, execute, and scale paid acquisition across Meta, TikTok, Google Ads, and LinkedIn.
• Own the funnel from landing page to lead handoff with SLA-defined criteria.
• Build multi-touch attribution and reporting infrastructure.
• Lead a small team of marketers and external partners.

Skills

Performance marketing

B2B

Funnel optimization

Media buying

Tracking & analytics

CRM integrations

English fluency

Tools

Meta

TikTok

Google Ads

LinkedIn

Job description

Why qlub

The end of a great meal shouldn't be the slow part. Waiting for the check, finding someone to take payment, splitting a bill by hand. qlub removes that friction. Guests scan a QR code and pay in seconds. No app, no download, no waiting.

From Pay-at-Table and Digital Menus to Order-and-Pay, Payment Links, and SoftPOS terminals, we handle the full payment experience so restaurants can focus on what they do best: great hospitality. Less friction means faster table turnover, smoother operations, and higher profit.

We're a fast-scaling fintech backed by Mastercard, Mubadala, e& and Shorooq. $72M raised, live across multiple markets worldwide, and headcount doubled in the past year. We're building the teams that take us to the next stage.

The role

Qlub is scaling fast across markets worldwide, and we look for people who take real ownership of their work. As our next Growth Marketing Director, you'll help drive our growth in B2B paid acquisition: building, shipping, and delivering results from day one. You'll own the full stack — creative strategy, media buying, funnel optimization, tracking, and reporting — working closely with Sales under clear SLAs to turn cold traffic into qualified pipeline. If you thrive in a fast-moving, build-from-scratch environment, this role is for you.

What You'll Own

• Plan, execute, and scale paid acquisition across Meta, TikTok, Google Ads, and LinkedIn, managing $100K+ in monthly ad spend with clear ROI accountability
• Lead creative strategy end-to-end: generate and validate high-converting ad concepts, build a performance ad portfolio (live action, UGC-style, AI-assisted), and optimize for hook rate, hold rate, and scroll-stopping moments
• Own the funnel from landing page to lead handoff, defining lead qualification criteria and speed-to-lead SLAs with Sales leadership to drive revenue-generating pipeline, not just lead volume
• Build reliable multi-touch attribution and reporting infrastructure across channels to guide scaling decisions
• Hire and lead a small team of performance marketers and external partners, setting high standards for quality, speed, and accountability

Who You Are

• You've done this before in a fast-moving, high-growth environment
• You move fast and make strong decisions with incomplete information
• You take real ownership and think like an operator, not a coordinator
• You're energized by hard problems in payments, hospitality, and customer experience

What You'll Need

• 8+ years in performance marketing with proven B2B, pipeline-driven results
• Deep hands-on experience with Meta, TikTok, Google Ads (Search), and LinkedIn, including managing $100K+ monthly budgets
• Track record producing or directing high-performing video ads, with strong CRO expertise and a technical foundation in tracking, server-side implementation, and CRM integrations
• Fluency in English is a must

Nice to Have

• Experience with HubSpot
• Familiarity with Tableau, Google Analytics, or similar analytics platforms
• Knowledge of ad libraries, creative research tools, and structured testing frameworks

What we offer

• Real ownership over products that impact millions of diners and thousands of restaurants globally
• The opportunity to solve challenging problems in payments, hospitality, and customer experience
• A fast-moving environment where great ideas quickly become reality
• Close collaboration with experienced operators, builders, and industry experts
• A chance to leave a visible mark on one of the fastest-growing restaurant technology companies globally

Ready to build?

Join us and help shape how the world pays at the table.