Global Leader – Marketing

Knoell; Remote; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A global service provider is seeking a Global Leader of Marketing to oversee global operations, implement digital strategies, and lead a worldwide team. This role focuses on building brand awareness and supporting sales. Candidates should have over 5 years of B2B marketing experience, strong leadership skills, and expertise in digital tools like Salesforce. The position offers flexible working options, promoting a healthy work-life balance.

Leistungen

Flexible working policy

Opportunities for personal and technical development

Employee referral program

Qualifikationen

• 5+ years of experience in international marketing, ideally B2B.
• High expertise in marketing and digital tools.
• 3 years of people leadership experience.

Aufgaben

• Lead and manage global marketing team.
• Implement the strategic directions of the knoell group.
• Develop and execute digital marketing campaigns.

Kenntnisse

Marketing strategy

Digital tools expertise

Leadership

Communication skills

Problem-solving

Ausbildung

Bachelor’s degree in business administration or similar

Tools

Salesforce

Jobbeschreibung

knoell is one of the leading global service providers in offering regulatory registration, clinical development and product development support to clients. Our team of scientific and regulatory experts and extensive network of partners ensures that all the different regulatory requirements are right from the project outset to support our client’s global business. People are at the heart of our family‑owned business and our values guide the way to our success. Team spirit and mutual support are very important to us. Our culture is characterised by strong international co‑operation, can‑do attitude, focus on quality and a growth mindset.

As the Global Leader of Marketing, you oversee global marketing operations, digital strategy implementation, and agency management while leading a worldwide team. Your role focuses on building brand awareness, generating leads, and supporting sales with effective tools and tactics. You will develop expertise in target markets, clients, and knoell’s services. Upholding knoell’s values, you drive high‑quality performance and innovation. Acting as a strategic hub, the marketing team collaborates with stakeholders to foster business growth and streamline processes through automation. The team delivers an integrated marketing mix, including digital, event, content, design, and account‑based marketing, to drive lead generation, demand management, and sales support.

Responsibilities

• Lead and manage global marketing team (hiring & onboarding, communication and mentoring through regular 1:1 meetings, motivation, managing performance and feedback, and enhancing team collaboration).
• Implement the strategic directions of the knoell group (focus areas / client segments / services).
• Act as the operational lead of (digital) marketing campaigns and projects, and thus have a direct impact on the continuous and successful implementation and communication of the defined focus topics - globally and locally.
• Implement, operate and maintain the Marketing Automation tool and CRM System (both Salesforce) as Product Owner.
• Develop and implement brand and communication strategies for the service portfolio.
• Develop the annual marketing plan and budget based on the business strategy.
• Develop, coordinate, and execute digital marketing campaigns for the defined services and target markets.
• Continuously improve the marketing mix with a clear focus on digital channels and activities.
• Monitor and ensure implementation of marketing activities with regard to thematic, technical, time and budget specifications.
• Closely cooperate with leadership, operations and sales to achieve common goals.
• Build up and manage a network of external partners (e.g. agencies, freelancers) for production and execution (global & local).
• Bachelor’s degree in business administration or similar with a focus on marketing or equivalent work experience.

Qualifications

• Proven track record of 5 years or more in international marketing ideally in B2B environment.
• High expertise in marketing & digital tools (e.g., Marketing automation, CRM - Salesforce preferred).
• 3 years of people leadership experience.

Skills and Abilities

• Expert‑level knowledge on marketing strategy and operations.
• High degree of initiative, self‑organisation and communication skills.
• Affinity for numbers and technology, both data‑related and KPI‑oriented.
• Confidence in the parallel management of diverse topics and projects with transparent and efficient internal communication to all stakeholders.
• The willingness to take responsibility and make decisions.
• Positive, open‑minded, goal‑oriented and team player.
• Ability to comfortably and professionally interact with individuals at all levels of a global matrix organisation.
• Ability to work independently as well as collaboratively in a structured manner.
• Problem‑solving mentality. Being able to use critical and creative thinking to identify and resolve issues in an efficient and effective way.
• Ability to work in a global, matrix framework.
• Work in a dynamic family‑owned business environment with an international team in which new ideas, creative approaches, and collaboration are valued.
• You will have the opportunity to work with market leaders in our industry.
• Development is core, and at knoell we offer various opportunities to support your personal, leadership and technical development, including English language courses to help you effectively communicate in our business language.
• knoell offers a flexible working policy and is a remote‑first company, where you have the flexibility to work from home, at our headquarters in Mannheim or at one of our local offices based in your location.
• Part‑time work options are generally supported on request subject to meeting business requirements.
• It is important to us that you have both a career and personal life – we celebrate the work‑life balance of our colleagues.
• At knoell we have a global employee referral program as part of the recruitment process where you can actively participate and get rewarded for referring talent to knoell.

We look forward to receiving your application!