[GLOBAL/INT] [MARKETING] Staff Analyst (all genders)

HelloFresh; Berlin; Hybrid; EUR 90.000 - 120.000; Vollzeit

Benefits dieser Stelle

HelloFresh Pension Subsidy

Berlin relocation support

Hybrid working model

Employee discounts on HelloFresh boxes

Learning & development budget

German language learning budget

Headspace access and wellbeing perks

Zusammenfassung

HelloFresh in Berlin is seeking a Staff Marketing Analyst to own the strategic analytics roadmap for global reactivations. You will bridge data ecosystems and executive decisions, shaping measurement frameworks and ROI-driven marketing spend.

You will craft KPI trees, build scalable analytics assets, and mentor others, while collaborating with Marketing to optimize churn and lifecycle strategies across channels.

Qualifikationen

• 7+ years of experience in customer/marketing analytics.
• Advanced SQL & BigQuery with large datasets.
• Strong Python and Excel for data analysis and reporting.
• Experience with data visualization tools (Tableau/Looker/Data Studio).
• Solid statistical methods: regression, time-series, clustering.
• Ability to translate data into executive-ready narratives.

Aufgaben

• Partner with Marketing and Growth leadership to define KPI trees and measurement frameworks.
• Architect advanced analytics solutions using BigQuery, GA4, and behavioral datasets.
• Design and analyse rigorous A/B tests and incremental lift studies.
• Lead the integration of AI and automation tools to build scalable, self-service reporting assets.
• Develop automated reporting and dashboards that democratise data access.
• Mentor junior analysts in SQL/Python best practices and peer review.
• Translate statistical concepts into persuasive executive narratives.

Kenntnisse

SQL

BigQuery

Python

Excel

Data Visualization

GA4

Tableau

Looker

Google Data Studio

A/B Testing

Statistical Analysis

Communication

Tools

GA4

Jobbeschreibung

About the role: What's in the Box

As Staff Marketing Analyst (all genders) you will serve as the primary strategic architect for the Global Reactivations function, moving beyond tactical execution to own the technical roadmap and measurement frameworks that drive high-level business strategy. You will bridge the gap between complex data ecosystems and executive decision-making, acting as a force who scales the impact of the entire analytics domain. Your expertise in CRM Analytics, combined with a knack for storytelling through data, will directly influence the ability to reduce churn impact and optimize our channels along with marketing spend.

What you’ll do: The Recipe

• Partner with Marketing and Growth leadership to define KPI trees and measurement frameworks that align global reactivation efforts with long-term business goals.
• Architect advanced analytics solutions using BigQuery, GA4, and behavioral datasets to uncover deep insights into churn patterns and lifecycle optimization.
• Design and analyse rigorous A/B tests and incremental lift studies to ensure global marketing strategies are rooted in statistical truth and clear ROI.
• Lead the integration of AI and automation tools to build scalable, self-service reporting assets that democratise data access across the organization.
• Develop automated reporting and dashboards that democratise data access and enable self-service analytics.
• Advocate for technical excellence by standardising data schemas and mentoring junior analysts in SQL/Python best practices and peer review.
• Translate complex statistical concepts into persuasive, executive-level narratives that influence strategic decision-making and global budget allocations.
• Work with wider teams to analyse and provide recommendations based on customer lifecycle data.

What you’ll bring: The Ingredients

• 7+ years of experience in Customer/Marketing Analytics, including customer retention metrics, A/B testing, and analytics in fast-paced B2C or subscription-based businesses.
• Advanced SQL & BigQuery expertise, including complex query writing, optimisation, data modelling, and analysis of large-scale datasets.
• Strong Python and Excel skills for data analysis, automation, and reporting (e.g., pandas, numpy, advanced formulas, pivot tables, dashboards) and ideally familarity with AI tools like ChatGPT, Claude, Copilot, etc.
• Proficiency in data visualisation tools such as Tableau, Looker, or Google Data Studio, with experience presenting clear, actionable insights
• Solid statistical and analytical capabilities, including regression, clustering, time-series analysis, and the ability to turn ambiguous problems into structured, results-driven recommendations.
• Collaborative, business-focused mindset and enthusiasm for solving customer engagement and retention challenges through data.
• Ability to independently scope, prioritise, and deliver impactful solutions while balancing analytical rigor with speed.
• Strong communication skills, with the ability to clearly explain technical concepts to executives, defend data-driven recommendations, mentor and support others.

Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What we offer: The Toppings

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidised Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!