GLOBAL CUSTOMER LIFECYCLE & LEAD GENERATION SPECIALIST (M/W/D)

CHT Management LLC.; Tübingen; On-site; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Flexible working time

Mobile working

Training opportunities

Salary and benefits

Job summary

CHT Management LLC. is seeking a Global Customer Lifecycle & Lead Generation Specialist (m/w/d) to lead the development and continuous improvement of the global customer journey, digital marketing, and lead generation framework from Tübingen.

This is a full-time role limited to 12 months, starting as soon as possible, working within Strategy & Business Development/ CMC. You will drive cross-functional alignment, governance, metrics, and enable regional teams while optimizing marketing

Qualifications

• Experience in customer lifecycle management, CRM or lead management in an international environment.
• Ability to translate complex requirements into scalable processes.
• Proficient with CRM, marketing automation and reporting solutions.
• Understanding of end-to-end funnel, lead generation, retention and account growth.
• Structured, analytical and independent working style.
• Strong cross-departmental collaboration and training capability.

Responsibilities

• Establish Global Customer Journey Governance and Ownership.
• Develop and maintain the Global Customer Journey Roadmap.
• Define Customer Journey Metrics, Reporting, and visibility.
• Drive Customer Journey Adoption and Change Management.
• Lead Cross-Functional Customer Journey Transformation and Continuous Improvement.
• Develop and Optimize the Global Marketing Lead Generation Framework, including persona-based targeting, segmentation, lead generation strategies and standardized Marketing-to-Sales handover processes.
• Design, execute and optimize manage global lead generation programs, connecting business priorities with campaigns, content, digital channels, Marketing nurturing, landing pages, CTAs, forms and other conversion mechanisms.
• Ensure the quality of Marketing-generated data and promote the effective and compliant use of Marketing Automation and relevant digital marketing solutions across regions and business divisions – including the use of AI.
• Advise and train regional teams on Marketing lead management, campaign tracking, performance reporting and effective digital activation of new and existing customers.

Skills

CRM experience

International environment

Data-driven decisions

Cross-functional collaboration

Training/consulting

Tools

CRM software

Marketing automation

Reporting tools

Job description

Global Customer Lifecycle & Lead Generation Specialist (m/w/d)

Location / Area: Tübingen, Strategy & Business Development/ CMC

Contract type: Full-time; limited to 12 months

Start date: as soon as possible

Lead the development and continuous improvement of CHT’s global customer journey, digital marketing, and lead generation framework. Drive cross-functional alignment, customer journey governance, performance measurement, and digital customer engagement while enabling regional teams, optimizing marketing technologies, and increasing lead generation and customer growth.

YOUR TASKS:

• Establish Global Customer Journey Governance and Ownership
• Develop and Maintain the Global Customer Journey Roadmap
• Define Customer Journey Metrics, Reporting, and Visibility
• Drive Customer Journey Adoption and Change Management
• Lead Cross-Functional Customer Journey Transformation and Continuous Improvement
• Develop and Optimize the Digital Marketing Customer Journey, identifying key customer needs, digital touchpoints, content requirements, conversion opportunities and lead generation moments.
• Develop and Continuously Improve the Global Marketing Lead Generation Framework, including persona-based targeting, segmentation, lead generation strategies, Marketing qualification principles and standardized Marketing-to-Sales handover processes.
• Design, execute and optimize manage global lead generation programs, connecting business priorities with campaigns, content, digital channels, Marketing nurturing, landing pages, CTAs, forms and other conversion mechanisms.
• Ensure the quality of Marketing-generated data and promote the effective and compliant use of Marketing Automation and relevant digital marketing solutions across regions and business divisions – including the use of AI.
• Advise and train regional teams on Marketing lead management, campaign tracking, performance reporting and effective digital activation of new and existing customers.

YOUR PROFILE:

• You have in-depth experience in customer lifecycle management, CRM or lead management in an international environment
• You will combine strategic thinking with strong implementation skills and develop complex requirements into scalable processes
• You work confidently with CRM, marketing automation and reporting solutions and use data specifically for decisions and optimizations
• They understand end-to-end funnel processes and how to effectively integrate lead generation, customer retention and account growth
• You will confidently manage cross-departmental cooperation and convey standards and best practices in consulting and training in a way that is appropriate for the target group
• You are characterized by a structured, analytical and independent way of working

OUR OFFER

• Use freedom – thanks to flexible working time models and mobile working
• Strengthen individuality – thanks to a wide range of training opportunities, e.g. training, junior staff development, leadership programs and e-learning
• Experience security – with an attractive collectively agreed salary, at least 30 days of vacation, Christmas bonus, vacation bonus and other collective bargaining components
• Experience appreciation – through individual feedback meetings as well as company events, such as anniversary celebrations, summer parties and Christmas parties
• Receive care – through extensive social benefits such as supplementary long-term care insurance, retirement provision, occupational disability insurance and supplementary health insurance
• Facilitating mobility – through good transport connections, free parking spaces and JobRad

If you have any questions, please feel free to contact me.

Your HR contact:

Sarah Hofmann
[e-mail]