Global Brand Communication Manager (d/f/m)

Essity; München; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Hybrid working model

40h week

30 days vacation

Annual salary adjustment

Pension schemes

Childcare allowance

Zusammenfassung

Essity in Munich is seeking a Global Brand Communications Manager to lead the communications strategy for our Consumer Tissue Masterbrand. You will partner with the Global Brand Director to identify growth opportunities across Tempo, Cushelle, Okay, and Plenty and coordinate with local teams to scale campaigns.

This role requires strategic thinking, cross-functional collaboration across international markets, and a track record in FMCG communications.

Qualifikationen

• Experienced brand and communications leader with a strong background in FMCG brand building and integrated marketing communications.
• Strategic thinker with the ability to connect business objectives, consumer insights, and communications strategy.
• Strong collaborator who thrives in a cross-functional, international environment and can influence stakeholders across global and local teams.

Aufgaben

• Lead communications strategy for one of Essity's Consumer Tissue categories, partnering with the Global Brand Director to identify growth opportunities and address business challenges.
• Lead communications development for a portfolio of market-leading European brands, including Tempo, Cushelle, Okay, and Plenty.
• Partner with local marketing and execution teams to scale and deploy high-impact campaigns, content, and communication assets efficiently across markets.
• Drive excellence in campaign development and content creation across paid, owned, and earned channels.
• Monitor brand health, communication effectiveness, and business performance metrics, identifying opportunities to strengthen brand growth.
• Collaborate closely with Global Brand Directors, Insights, Innovation, Local Marketing teams, and external agency partners and ensure alignment between category, product, and masterbrand strategies to create a compelling and consistent consumer experience.

Kenntnisse

Brand leadership

Strategic thinking

Cross-functional collaboration

Campaign development

Jobbeschreibung

Global Brand Communication Manager (d/f/m)

Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork, as well as well-known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.

The Global Brand Communications Manager sits at the heart of Essity\'s Consumer Tissue Masterbrand team, leading communications strategy and activation across categories and brands. The position is based in Munich.

Your Role

• Lead communications strategy for one of Essity\'s Consumer Tissue categories, partnering closely with the Global Brand Director to identify growth opportunities and address business challenges
• Lead communications development for a portfolio of market-leading European brands, including Tempo, Cushelle, Okay, and Plenty
• Partner with local marketing and execution teams to scale and deploy high-impact campaigns, content, and communication assets efficiently across markets
• Drive excellence in campaign development and content creation across paid, owned, and earned channels
• Monitor brand health, communication effectiveness, and business performance metrics, identifying opportunities to strengthen brand growth
• Collaborate closely with Global Brand Directors, Insights, Innovation, Local Marketing teams, and external agency partners and ensure alignment between category, product, and masterbrand strategies to create a compelling and consistent consumer experience

You Identify Yourself With

Even if not all of the following points apply to you, we would be happy to get to know you and talk about the possibility of working with you!

• Experienced brand and communications leader with a strong background in FMCG brand building and integrated marketing communications
• Strategic thinker with the ability to connect business objectives, consumer insights, and communications strategy
• Strong collaborator who thrives in a cross-functional, international environment and can influence stakeholders across global and local teams
• Passionate about building brands and driving commercial growth through effective communication and experienced in campaign development, content strategy, and communications planning across multiple channels and touchpoints
• Comfortable working with complexity, balancing long-term brand strategy with executional excellence
• Excellent communication and stakeholder management skills, with experience working across markets and cultures

Our Benefits For You

The benefits listed refer to the primary location. If you want to start at another location, these may vary.

• Compensation & Benefits Compensation above tariff, 14 salaries, bonus, annual salary adjustment process, pension schemes, anniversary bonus, childcare allowance, Corporate Benefits & other employee benefits
• Work-Life-Balance Hybrid working model, flexible working hours, 40h week with working time based on trust, 30 days of vacation, lifetime working time account
• Learning & Development Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as possible part of individual development plan, participation in professional conferences and fairs
• Health & Well-being Discounted fitness membership, Lease-a-bike, health and well-being month, mindfulness courses, "PME Familienservice", employee surveys
• Team & Collaboration People culture, communities & networks, co-working spaces, leadership guidelines, can
• Mobility Public transport allowance, bicycle parking, free car parking, e-charging stations

This is Us

At Essity our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being diversity, equity & inclusion is established in our core.

We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.

#Essity-DE

Application End Date:

Job Requisition ID: Essity264396