General Manager – Telemedicine Medical Cannabis

Lumino; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A healthcare digital company in Berlin is seeking a General Manager for E-Commerce/Digital Health to drive growth in a regulated environment. The role entails leading performance marketing initiatives, overseeing operational performance, and ensuring compliance with German frameworks. Candidates must have 5-8 years of experience in digital business leadership and a strong grasp of financial principles. This position offers a base salary ranging from €70,000 to €90,000, with potential for exceptional talent up to €100,000.

Qualifikationen

• 5-8+ years in performance marketing, e-commerce, or digital business leadership.
• Proven track record in scaling budgets and improving growth metrics.
• Hands-on experience in a startup or scale-up environment.

Aufgaben

• Own commercial performance across revenue, CAC, LTV, conversion, and retention.
• Lead performance marketing initiatives across various channels.
• Oversee day-to-day operational performance and patient support.

Kenntnisse

Performance marketing expertise

General management instincts

Financial acumen

Stakeholder management

Fluent German

Fluent English

Jobbeschreibung

General Manager – E-Commerce / Digital Health (Telemedicine Medical Cannabis)

Location: Berlin, Germany

Employment: Full-time

Work model: Minimum 4 days / week in-office (preferably 5)

Salary (base): €70,000 - €90,000, up to €100,000 p.a for exceptional talent

About the Company

Our client is a fast-growing digital healthcare business focused on improving patient access to regulated therapies, with a strong current emphasis on medical cannabis in Germany and is part of a well-established group of companies (since 2018) that has played a meaningful role in shaping the regulated medical cannabis landscape across Europe and beyond. The group brings together complementary capabilities across the value chain, including import and distribution, GMP‑aligned manufacturing, and the development of pharmaceutical‑grade medical cannabis products for European and North American markets.

At its core, the group’s foundation includes a classic B2B distribution business supplying pharmacies with high‑quality medical cannabis products. Building on this, the group has expanded into digital health and telemedicine, with a dedicated Telehealth clinic entity that is already operational and positioned for its next phase of growth.

A key part of this ecosystem is a close cooperation with a pharmacy partner, where our client provides the full digital and commercial engine, including IT infrastructure, online shop capabilities, marketing, performance strategy, and social media, while the pharmacy focuses on dispensing and fulfilment. This integrated model creates a strong platform to scale patient access while maintaining the standards expected in a tightly regulated healthcare category.

The Telehealth business remains intentionally lean and entrepreneurial, supported by the group’s broader infrastructure, regulatory experience, and market positioning. This combination offers the momentum of a startup environment with the strategic stability and resources of an established healthcare group, ideal for a General Manager who wants to build, scale, and shape a high‑impact digital health business within medical cannabis.

About the Role

We are looking for a commercially driven General Manager with deep performance marketing expertise and strong general management instincts to lead our German business into its next growth phase.

This is not a “website‑only” role. A major part of the challenge (and opportunity) lies in owning and improving the end‑to‑end patient funnel and the backend platform experience, ensuring that marketing, product, operations, and compliance work seamlessly together.

The role is intentionally titled General Manager - with clear potential to grow into a broader Managing Director scope over time. We’re looking for someone who is excited to build and scale a lean, high‑impact business unit in a regulated category, with a hands‑on mindset and a strong grasp of commercial and financial fundamentals.

Key Responsibilities

Commercial & Growth Ownership

• Own commercial performance in Germany across revenue, CAC, LTV, conversion, and retention.
• Lead and scale performance marketing (SEM, paid social, affiliates, CRM, CRO).
• Build a growth engine that remains compliant and resilient amid evolving regulations.
• Develop strategic opportunities for product and category expansion within regulated healthcare.

Digital Product & Funnel Excellence

• Work closely with product / tech to improve both frontend and backend journey performance.
• Optimise the full funnel : lead → onboarding → consult → prescription → delivery.
• Drive automation, data quality, and operational scalability.

Operational Leadership

• Oversee day‑to‑day operational performance including scheduling, patient support, and partner workflows.
• Ensure excellent patient experience and service reliability at scale.
• Establish SOPs and clear process ownership across the business unit.

Regulatory & Clinical Governance

• Ensure compliance with relevant German frameworks (e.g., HWG, GDPR and applicable healthcare requirements).
• Support effective collaboration with physicians and pharmacy partners.
• Maintain strong documentation and quality oversight.

Team & Culture Building

• Build and lead a high‑performance team across marketing, operations, and support.
• Create a culture of accountability, transparency, and entrepreneurial ownership.
• Report on KPIs and performance to Group leadership.

Physician Network & Hybrid Expansion

• Onboard, and manage a scalable network of physical doctors and practices across key German cities.
• Support the operational rollout of a hybrid care model alongside the existing telemedicine platform.
• Collaborate with internal stakeholders to ensure practice capacity, including interim solutions where appropriate.

Candidate Profile

Must‑Have Experience

• 5‑8+ years in performance marketing, e‑commerce, D2C, or digital business leadership.
• Proven track record scaling budgets and improving funnel‑based growth metrics.
• Strong commercial and financial acumen; comfortable with forecasting, unit economics, and P&L logic.
• Hands‑on experience in a startup or scale‑up environment, ideally having built or significantly scaled a digital business function.

Nice‑to‑Have

• Experience in regulated industries (digital health, pharma, telemedicine, fintech, etc.).
• Understanding of the German healthcare and advertising landscape.
• Exposure to medical cannabis is a plus, but not required.

Core Attributes

• Highly self‑motivated builder mindset with pragmatic execution strength.
• Data‑driven, structured, and fast‑moving in ambiguous environments.
• Strong stakeholder management across product, clinical, operations, and leadership.
• Fluent German and English.